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Decision Making Process for International Market. Identification of International Market. Reactive Approach Systematic Approach. SEGMENTATION OF IM. Geographic Segmentation Demographic Segmentation Country Segmentation on the basis of Income Segmentation of markets on the basis of Age
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Identification of International Market Reactive Approach Systematic Approach
SEGMENTATION OF IM Geographic Segmentation Demographic Segmentation Country Segmentation on the basis of Income Segmentation of markets on the basis of Age Segmentation on the basis of Market Attractiveness
Selection of International Markets Preliminary Screening of International Market