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What is a message map?. A tool that helps organize all of your communications activities so they are:ConsistentFocusedEffectiveEfficient. Data Review and Inputs. Reviewed College's Mission, Vision
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1. Key Messages for College of Arts & Sciences Prepared by:
Candice Douglass, Director of Marketing and Communications
2. What is a message map? A tool that helps organize all of your communications activities so they are:
Consistent
Focused
Effective
Efficient
3. Data Review and Inputs Reviewed Colleges Mission, Vision & Goals and Values statements
Met with A&S Dean and Divisional Deans
Met with Advancement Directors
Met with UW Central Marketing
4. Noble Purpose
5. Critical Supporting Messages
6. #1: Leading Faculty
7. #2: Liberal Arts Education that Engages Students
8. #3: Foundation of Innovation and Leadership
9. #4: Vital Community Partner
10. Messaging works together
11. Current Uses Arts briefing to President Emmert
Donor letter for constituency relations and stewardship
Website content
Database of stats and stories
12. Contact Info Candice Douglass
Email candiced@u.washington.edu
Phone 616.3506