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Regardless of the category, today’s business models must be

Creative Focus Inc. Regardless of the category, today’s business models must be adaptive and equipped to address consistently evolving climates. Communications. Transportation. Manufacturing. Food & Beverage. Healthcare. Adventure. And for us, it’s a welcome. Why We Are Unique?.

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Regardless of the category, today’s business models must be

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  1. Creative Focus Inc Regardless of the category, today’s business models must be adaptive and equipped to address consistently evolving climates. Communications Transportation Manufacturing Food & Beverage Healthcare Adventure And for us, it’s a welcome

  2. Why We Are Unique? • We are innovation and creativity coaches (for client companies as well as on faculty at Emory University and Kennesaw State University) • We go beyond attitudes and opinions to provide in-depth analysis and strategic and innovative solutions to business problems • We are connected to an international network of facilitators • We have over 30 years of experience in market research

  3. The Power of Our Global Networks

  4. We offer you... • A network of facilities to guarantee you lower costs when conducting research in multiple markets • A network of facilitators in more than 20 countries to co-ordinate international surveys for “in language” research • A network of over 50 “Ideators” in more than 30 countries so that you can conduct worldwide online ideation sessions for really out of the box ideas • A network of innovation experts to create ideas and answers to the most challenging problems you are faced with

  5. We deliver: • Solutions • Action Plans • Thinking Tools • Innovation Coaching • Innovation Implementation

  6. What We Do • Qualitative & Ideation research (concept evaluation, market opportunities, etc.) • B-2-B, consumer and industrial • Brand positioning (esp. for “commodity” categories) • Product/Company name development • Product line extensions (fit, positioning and new marketing opportunities) Creative Focus, Inc. will be your business outfitter for. . .

  7. P I S C E Ssm Our proprietary positioning process: P l a n n i n g I d e a t i n g S e l e c t i n g C o n c e p t i n g E v a l u a t i n g S t a r t i n g

  8. Examples of Our Client Work • Bayer Advanced(New product testing) • BellSouth/ AT&T(Bundling/New products) • Cox Communications(New product opportunities) • Ciba Vision(Naming of new IO lenses) • CSX(Repositioning a railroad) • Delta Air Lines(Developed strategic positioning for South America) • Florida’s Natural(Renaming and package design) • Mohawk Industries(Innovation coaching and implementation) • Röchling Engineered Plastics(Brand positioning and acquisition study) • Worldspan(New product innovation) • Scientific Atlanta(Product test) • Verizon Enhanced Communities(Intro of FiOS service)

  9. Our Clients’ Perspective “We know Harry Vardis (Creative Focus) and his excellent and exceptional work thru a recent market research study we conducted in cooperation with him as a facilitator/ lead interviewer/strategist and our key clients, regarding customer perceptions, customer satisfaction and our overall branding strategy. Excellent work, period.” Röchling Engineered Plastics “Harry has an absolute dedication to client satisfaction, has passion for his work, and we have a great working relationship with his organization!” Delta Air Lines “CFI has given us the confidence and tools to constantly look at challenges from a unique and aggressive perspective.  Also, whether it be qualitative or quantitative research, the findings always come back with actionable items (and ones that work I might add) and not just the prose of the findings. Taking it one step further, CFI is always committed to a client, regardless of when the project starts and stops.” Verizon Enhanced Communities

  10. What Benefits Can You Expect from CFI?

  11. Expectations from CFI • Thorough clarification of goals and objectives • Customized work: Dedicated project management team and tailored approaches for every strategic problem • Unique and engaging discussions so that respondents offer opinions and information that leads to solutions • Meaningful reports that provide an easy and natural transition to next steps in the marketing process • On time and on budget, with transparent pricing

  12. Our Business Process Following discussions with your team about background and objectives, we will. . . • Prepare a comprehensive agenda for a program that best addresses your unique situation, problem and goals. • Provide a detailed timeline. • Provide a budget (all of our pricing is transparent to you). • Develop stimulus materials to be used.

  13. Services Harry Articles Clients Leaders Website & Contact Information • Creative Focus, Inc. • 209 The South Chace • Atlanta, GA 30328 • 404.256.7000 • harryvardis@mindspring.com Visit our website by clicking the buttons of interest Back to CFI website

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