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The Consumer’s Problem

The Consumer’s Problem. With the Funeral Industry. #1 Consumer fear – “being taken advantage of” 57% of consumers: Funeral homes can not be trusted 59% of consumers: Funeral homes do not offer good value One of the most expensive purchases of a lifetime

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The Consumer’s Problem

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  1. The Consumer’s Problem With the Funeral Industry • #1 Consumer fear – “being taken advantage of” • 57% of consumers: Funeral homes can not be trusted • 59% of consumers: Funeral homes do not offer good value • One of the most expensive purchases of a lifetime • Prices are often unknown and can vary significantly • Consumers are hesitant to negotiate funeral prices • Complex decisions made under the worst of circumstances • Emotional duress • Time pressure • Consumers lack knowledge to make informed decisions No one in the funeral industry is on the side of the consumer Sources: Batesville / Pollara; Gelb; Federal Trade Commission; AARP

  2. Our Vision: To revolutionize the way consumers interact with the funeral industry A Vision for Change Everest – The First Nationwide Funeral Planning and Concierge Service

  3. Funeral Industry Background • $20 Billion Industry • 2.4 Million Deaths per Year • 84% U.S. consumers believe it is better to pre-arrange • Only 26% of consumers have made any type of arrangements • 22,000 Funeral Homes in U.S. • Average funeral home performs 100+ services per year • Only 15% consolidated after 35+ years • 5 Publicly traded participants (SCI, Stewart, Carriage, Keystone & Stonemor) • No National Brand for Funeral Homes • 1.1 Million Pre-Need funeral accounts sold annually • Designed to “lock in” the consumer • Expensive with limited information Sources: National Center for Health Statistics ; Wirthlin Worldwide; NFDA; Forethought

  4. Who is Everest? Everestis….. an independent consumer advocate that provides our clients and their families with funeral planning and concierge services to prepare for and deal with a funeral.

  5. The Everest Offering • 24/7 Advisor Planning Assistance • Funeral planning issues • Creating a personal funeral plan for the client • Everest PriceFinder Research Reports • Detailed local funeral home price comparisons • Available on demand via our website • Online Funeral Planning Tools • Includes: Personal Profile, 10 Key Decisions Planner, Reference Guide, “My Wishes” Planning Guide and more • Information stored and maintained in a secure data warehouse • At-Need Family Support • Family Assistance and Plan Implementation • Communicate the client’s Personal Funeral Plan to the funeral home; removing the family from a sales-focused environment • Provide 24 hour assistance throughout the funeral process • Negotiation Assistance • Gather pricing information and present to client in an easy-to-read format • Negotiate funeral service pricing with local funeral homes • Help the family compare prices of caskets and other products

  6. Employee Coverage and Communications • Who is Covered: • Employee • Spouse/Partner • Children under age 24 • Who is Eligible: • Determined by the Employer • Communication: • Everest provides customizable communication documents • Employer responsible for communications • Portability: • Individual Everest benefit available at a discount

  7. Online Planning Tools Employee Enrollment via Website

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