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Trialling Mobile and Article Rental Access Options for Journal Content

This article explores the reasons for experimenting with new access options for journal content, including mobile access and article rental services. It discusses the low uptake of DeepDyve and the challenges faced in implementing mobile access. Other experimental developments, such as licensed pay-per-view and interactive textbooks, are also discussed.

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Trialling Mobile and Article Rental Access Options for Journal Content

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  1. Trialling Mobile and Article Rental Access Options for Journal Content Grace Baynes Nature Publishing Group NASIG, June 2011

  2. Overview • Why experiment with new access options? • DeepDyve • Mobile: iPhone, iPad… • Other experimental developments • Licensed pay-per-view • Interactive textbooks

  3. Why experiment? • Over 4000 institutions have access to Nature via site license • BUT • Mobile adoption • Calls for low-cost, quick view • Company culture

  4. DeepDyve experiment

  5. DeepDyve

  6. DeepDyve and NPG

  7. Take up is low…

  8. DeepDyve unique visitors

  9. Why so low? • Users already have access? • Not many people using DeepDyve? • Small number of journals • Archival content only to 2008 • Delay in content going live on DeepDyve • Position of link on nature.com

  10. Mobile subscriptions

  11. Mobile engagement Source: Outsell, 2010

  12. Source: Forrester Research, 2011

  13. Texas A&M: Library survey 2010 Graph courtesy of Bennett Claire Ponsford

  14. Texas A&M: Library survey 2010 Graph courtesy of Bennett Claire Ponsford

  15. iPhone App nature.com

  16. Nature.com app: iPhone and iPad usage stats (May 2010-April 2011)

  17. Some challenges… • No individual article purchase yet • Only one operating platform (IOS) • Site license authentication?? • COUNTER compliance

  18. Mobile website m.nature.com

  19. Goal is… www.nature.com/mobileapps/

  20. Other experiments…

  21. Licensed pay per view • In addition to some site license holdings • Mediated or non-mediated • Ranges from $10-20 download

  22. Interactive, affordable access textbooks

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