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Structure of Online vs. Total population in Macedonia

Structure of Online vs. Total population in Macedonia . Online audience measurement. Online penetration: where is Macedonia in the CEE region?. 55% online penetration i n Macedonia.

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Structure of Online vs. Total population in Macedonia

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  1. Structure of Online vs. Total population in Macedonia

  2. Online audience measurement

  3. Online penetration: where is Macedonia in the CEE region? 55% online penetration in Macedonia Source:ofdata: Macedonia: BRIMA DOO - Skopje Estonia: Turu-uuringute AS; Lithuania: SKDS; Czech Republic: Mediaresearch; Latvia: RAIT; Slovenia: Valicon; Bulgaria: Synovate; Slovakia: Mediaresearch; Hungary: gemius/Ipsos Fusion Data; Poland: Megapanel PBI/Gemius & netTrackMillward Brown; Croatia: Valicon; Belarus: Factum Bel; Russia: FOM; Turkey: Ipsos KMG - Gemius SA: Internet Audience Measurement, 2011-12; Ukraine: gfk, [agegroups - CEE:15+; Lithuania: 15-74; Bulgaria: 15-69; Slovakia: 14+; Croatia: 12+; Belarus: 16+; Russia 18+; Romania: 14-64; Ukraine: 14+]

  4. Macedonia: Gender of the online population Considerabledifference which is not typical ofany of the countries in CEE region Source: BRIMA DOO - Skopje

  5. Macedonia: Age groups Source: BRIMA DOO - Skopje

  6. Macedonia: Education Source: BRIMA DOO - Skopje

  7. Macedonia: Nationalities and Religions Source: BRIMA DOO - Skopje

  8. Macedonia: Working status Employed full time + Students: 60% of online users 40% of population Source: BRIMA DOO - Skopje

  9. Macedonia: Income Source: BRIMA DOO - Skopje

  10. Online adspendsas %of total Source of data: IAB Europe/IHS Screen Digest/Warc, Ukrainian Advertisement Coalition, TNS LT, 2010

  11. Online adspends(m €/ 2009-2010 change) Why ??? Bulgaria€ 24 mln. online adspends ( 7.3 mln. population – € 393 average wage) Romania€ 17 mln. online adspends ( 21.4 mln. population – € 464 average wage) Source of data: IAB Europe: ADEX 2010. European Online Advertising Expenditure; Ukrainian Advertisement Coalition;

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