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Welcome – Salesplan ‘10. 14-12-2009 R.P. Louët Feisser. Segments. Event Business Golf Sport Sportbrands. Content per segment. In general Targets groups and estimated turnover Working methods Operational methods Timeline Products per target group Costs. Event Business.
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Welcome – Salesplan ‘10 14-12-2009 R.P. LouëtFeisser
Segments • Event Business • Golf Sport • Sportbrands
Content per segment • In general • Targets groups and estimated turnover • Working methods • Operational methods • Timeline • Products per target group • Costs
In General • 2009, bad year business events • 2009, growth public events • 2010, growth economy
Operational methods Fairs
Operational methods Callblast/Meetings
Operational methods Callblast/Meetings
Operational methods Callblast/Meetings
Operational methods • 1000+ Catering companies • min. 30 quotes • € 4.500 Sales Mailings
Time Line Event Organizations
Time Line Event Suppliers
Time Line Event Locations
Products per Target Group • Event organizations • Digital/Silkscreen Eclipse II Shelters (HS / Alu) • Pop II • Hub II • Event Suppliers • Digital/Silkscreen Eclipse II Shelters (HS / Alu) • Pop II • Hub II • Retail (Express, Pyramid) • Eventlocations • Digital/Silkscreen Eclipse II Shelters (HS / Alu) • Pop II • Hub II • Proflags
In General 2009, less greenfee players 11% 2009, 20.000-30.000 more GVB players 2010, number 3 sport in the world
Operational methods Callblast/Meetings
Operational methods Callblast/Meetings
Operational methods Callblast/Meetings
Operational methods Mailings
Products per Target group • Golfcourses - Eclipse II models / Hub II / Pro Flags/ pop up banners (dig. Silkscr.) • Golfprofessionals - Eclipse II models (legext) / pop up banners / Pro Flags / freestanding railskirts/ Directors chair (dig)
Products per Target group • Golfbrands - Total E-Z UP Productrange • Golftournaments - Total E-Z UP Productrange • Golf Shops - Pop II / Hub II / Eclipse II (dig. / Silscr.)
Target Sport brands • Target for 2010 = € 60.000 - 5 New accounts a € 4000 each • Maintain relationship with existing customers € 10.000 • 2 key accounts € 10.000 per brand
Insights in Marketing, Products & Events The Products • Launch of New Products, Product Innovations The Events • In store promotions • Sponsored events
How to reach the target group • Reach European HQ Sport Brands • Reach Marketing/Sales representatives via conventions • Reach Representatives via sport Events • Reach representatives via Sports Business Centres • Reach representatives via BH
Sport Conventions • ISPO Winter Messe München 7-10 February • ISPO Summer (not planned jet)
Wish list Sport Brands - Nike Europe - O’Neill - Adidas Reebok - Puma - Asics - Mizuno - Lotto - Bjorn Borg - Kappa - Fila - Erke - Li Ming - EA Sports (Sport games)
Time Table: First Contact-Order Step 1: First Contact • Introduction E-Z UP • Information about our products • Respond to the needs of Sport Brands for their specific marketing purposes
Time Table: First Contact-Order Step 2: Meeting or second Contact • Presentation of possibilities specific event, sport, marketing purpose with 3D animations • Presentation of custom sales document/website • Demonstration several E-Z UP Products • Sale!
Time Table: First Contact-Order Step 3: Custom Relation Management • Keep in touch with client (regularly contact) • Keep informed about the future/Possible events and product launches • Create possible cooperation with brand for sponsorships and retail
Time Line Sport Brands Keep in touch the whole year!!
Products Sport brands • All Branded E-Z UP Professional Products