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Image Components

Image Components. Cognitive—What we know Affective--What we feel about what we know Conative—how we act on what we know and feel. Travel Decision Process. Awareness set---based on what we know Inert-no possibility Inept—rejected for now Evoked—accepted for further consideration.

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Image Components

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  1. Image Components • Cognitive—What we know • Affective--What we feel about what we know • Conative—how we act on what we know and feel

  2. Travel Decision Process • Awareness set---based on what we know • Inert-no possibility • Inept—rejected for now • Evoked—accepted for further consideration

  3. Image Formation Process • Overt Induced I • Overt Induced II • Covert Induced I • Covert Induced II • Autonomous • Unsolicited Organic • Solicited Organic • Organic

  4. Destination Image Characteristics • Images change slowly • Induced must be focused and long term • Smaller the entity in relationship to the whole less of a chance to develop its own image • To be effective image change depends on assessment of present images • Must be able to create distribution channels

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