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Sagar Bhansali

Management Team. Sagar Bhansali Responsible for setting overall direction of the company as well as product development & marketing activities Prior experience in product management with Siemens. Has versatile experience in India & middle east

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Sagar Bhansali

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  1. Management Team • Sagar Bhansali • Responsible for setting overall direction of the company as well as product development & marketing activities • Prior experience in product management with Siemens. Has versatile experience in India & middle east • BE from University of Mumbai & MBA from Spjain Centre of Management. Obtained 2 gold medals for overall performance in MBA • Aakash Agarwal • Responsible for finance & operations activities of the company • Prior experience of working with a management consultancy with operations in India , Middle east & Africa. • BE from University of Mumbai & Masters in Engineering management from Duke University , USA. Currently pursuing final level CFA

  2. Problem Overuse of chemical fertilizers & change in climatic conditions (droughts) is creating havoc for farmers , consumers & environment

  3. Solution Biochar + nutrients = Anulekh = 2nd Green Revolution • Our organic (non-chemical) product rejuvenates soil by altering chemical , physical & biological characteristics • Farmers earn additional income by reducing input costs (fertilizer, water) & increasing income (growth in yield)

  4. Marketing plan Agriculture Individual conventional crop farmers Cash crop farmers Horticultural crop farmers Organic farmers Organic Organic Corporate & contract farmers C & C C & C Landscaping , golf parks , sports fields Home gardens , Nursery * Diagram not drawn to scale

  5. Customer Acquisition Strategy • Individual Farmers • Sell Biochar using existing distribution network for fertilizers • Free samples to develop proof of concept / demo plots / roadshows • Tap opinion leaders such as panchayats , crop associations , co-operatives • Corporate Farmers • Direct sales • Free samples , University testing reports & roadshows to attract corporate / contract farmers • Offer bulk discounts since distribution costs will be lower • R&D to produce Biochar catered to individual corporate needs

  6. Market Size Rs 20,000 Crore • This figure is for only Maharashtra & Gujarat • Total area under cultivation for horticulture & cash crops is app 235 lakh acres in Gujarat & Maharashtra • Average selling price of Rs 10,000/tonne is considered • Application rate of 1 ton/acre/year is considered • *source internet

  7. Typical Customer • Horticultural farmer , Cash crop farmers • Part of the produce is exported • Uses irrigation water & chemical fertilizers • Age 25-35 • Located in Maharashtra & Gujarat • Male • Literate & has done basic schooling • Married • Has above average income level • Has access to a mobile phone • Willing to experiment new things in order for future gains - “ Early adopter”

  8. Competition None in India as of now = 1st mover advantage Challenge will be to educate customers & create a market • Potential competitors in future : • Substitute organic products • Fertilizer companies • Other agri-input companies • International Biochar makers • Startups

  9. Monetizing by-products Depends on size & location of plant • Generate renewable energy – off the grid or on the grid (big scale) – significant additional capex required • Heat generated during process can be supplied to nearby industry • Refrigeration plants to setup cold supply chain in rural areas • Activated carbon for use in chemical , pharma industry • Bio-coal used for industries which currently use coal • Bio-oil can be further processed as a energy source or fuel additive

  10. Current stage - Validation • Validation • Giving free samples to farmers for testing on land • Tie up with agricultural universities for joint research & field trials • Interest shown by Nurseries in Pune & Mumbai to stock Biochar for landscaping & home gardening applications • Approaching contract farmers

  11. Risks and Mitigation

  12. P & L (1)

  13. P & L (2-3)

  14. P & L (3-3)

  15. Investments Made • Investment Summary • Total investment till date – INR 3.5 lakh & counting • Source – Bootstrapping

  16. Funds requirement & deployment • Phase 1 : Rs 2.5 Crore • Capex to Setup 1st mini plant & fund operations for 2 years • Extensive R & D • Hire key personnel • Cover marketing & admin expenses • Phase 2 : Rs 20 Crores • Capex to Setup other plants • Further invest in R & D • Brand building • Setup franchisee model for scaling of decentralized manufacturing

  17. Milestones to be achieved after funding • Completion of validation stage • Product development • Identification of crops, soil types, regions which will be ideal targets for our product • Basic distribution network in place for a few districts • Formation of solid team • Setting the stage for growth stage

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