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The All Candy Expo

Caileen Farrell. The All Candy Expo. The Largest Confectionery and Snack Trade Show in the Americas!. What: The NCA All Candy Expo-the 12 th annual expo The National Confectioners Association sponsors the whole expo

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The All Candy Expo

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  1. Caileen Farrell The All Candy Expo

  2. The Largest Confectionery and Snack Trade Show in the Americas! • What: The NCA All Candy Expo-the 12th annual expo • The National Confectioners Association sponsors the whole expo • Purpose of expo is to represent all of the distribution and trade channels in the confectionery and snack industry in ONE location. • Promoted to be the largest confectionery and snack trade show in the Americas • Introduces the newest products and trends in the industry • Who: Attendees come from all classes of trade • buyers/buying teams, merchandisers, category managers, operations managers, store owners, importers, exporters, suppliers and brokers

  3. The Largest Confectionery and Snack Trade Show in the Americas! • Where: The McCormick Place Chicago, Illinois • Chicago has much to offer fine dining, world-famous attractions & legendary entertainment • McCormick Place  renown facility that provides optimal accommodations for mega trade shows • When: May 19-21st, 2009 • Timing is ideal for attendees: mid-week, day hours • Why: The largest confectionery and snack trade show in the Americas • Find sales and profit solutions • The only show in the U.S. representing all the major distribution and trade channels in the confectionery and snack industry • Stay informed of the latest trends in the industry and be one of the first to see thousands of new products before they hit store shelves!

  4. 5 P’s: Product • The All Candy Expo • Product sold to brokers, suppliers, exhibitors, distributors, suppliers, and other industry professionals in the confectionery, snack, and cookie industry. • Specialized, unique event: only opened to confectionery, cookie and snack professionals and their spouses • All about candy and snacks • candy is always something to be excited about. • Value: informs attendees of the latest trends in the field • Educational value: learn ways to increase productivity and maximize profits in the industry

  5. 5 P’s: Price • Registration fee varies depending on role as an attendee. • Attendees receive 3 full days of access to the expo • 500 exhibitor booths, 12,000 confectionary and snack professionals, 4 featured showcases displaying the latest products, trends, and merchandising solutions in the field. • 9 complimentary educational sessions featuring industry experts. • Register before April 3rd: discounted early bird rates • NCA members have discounted rates

  6. 5 P’s: Price Registration before April 3rd Registration after April 3rd • Buyer- $75 • Broker - NCA Member (5 complimentary per company)-$75 • Broker - Non-Member- $300 • Exhibitor (5 complimentary per 100 sq. ft.) - $30 • Supplier -NCA Member (5 complimentary per company) - $75 • Supplier - Non-Member $300 • Spouse/Significant Other (non-company personnel) -$75 • Buyer -$35 • Broker - NCA Member (5 complimentary per company) -$35 • Broker - Non-Member -$250 • Exhibitor (5 complimentary per 100 sq. ft.)- $20 • Supplier-NCA Member (5 complimentary per company)-$35 • Supplier - Non-Member- $250 • Spouse/Significant Other (non-company personnel)-$35

  7. 5 P’s: Place • McCormick Place Chicago, IL: 12 years • central location, surrounding attractions • Website: option to view all the hotel accommodations in Chicago that are housing attendees and exhibitors • over 18 hotels that range from mid-market to upscale hotels. • Complimentary bus shuttle transportation • airport shuttle to O’Hare and Midway Airports on Thursday May 22 used to entice attendees to stay for entire expo • Parking:$16/day • Partnered with the Chicago CVB on website, link called “All About Chicago” • information about attractions and places to visit while in Chicago

  8. 5 P’s: Public Relations • Website has 2 sections pertaining to PR • 1st section: form for the press to register • 2nd section: “Press Room” -posts both the 2008 and 2009 press releases for the exposition. • Lists contact information for those requesting more information on media coverage of the Expo. • Lists all the 500 exhibitors that attend the expo shows each exhibitors press release, booth number, and contact information • Exhibitor's Press Releases

  9. 5 P’s: Positioning • Only confectionery and snack trade show in the U.S. largest • represents $150 billion of worldwide buying power in the confectionery, snack and cookie categories • hosts over 12,000 confectionery and snack professionals • 1,000 International visitors from more than 60 countries • New additions to the show annually, thousands of new product launches, over 500 snack, cookie and confectionery exhibitors • Opportunity to network with other buyers • Merchandising solutions, New Product Solutions, Seasonal Planning solutions, convenience solutions, gourmet solutions, knowledge solutions • Positions industry successful in current economy • Under 1 roof, attendees receive access to the most manufacturers and products in the industry

  10. Allcandyexpo.com Homepage • All Candy Expo • Grabs reader’s attention immediately • great graphic design • Bold headline “The largest confectionary, cookie and snack trade show in the Americas” • Bold Sub headline “The only show you need” • highlighted features and benefits of attending • Video giving viewers a sneak peek at the 2009 show • Testimonials from the pleased 2008 attendees and live footage from 2008 expo

  11. Brochure: History • Graphs about confection and snack sales throughout the years • New additions to 2009 show • NCA hosts annual trade show and event for brokers, buyers, manufacturers and others: 12th year • June 10, 1997 : National Confectioners Association (NCA) hosted the first All Candy Expo at Chicago's Navy Pier. • Conclusion of years of study by the NCA win-win situation for confectionery manufacturers and buyers. • Designed to provide buyers and manufacturers with a centrally located, expo for everything they need to know about candy.

  12. Keynote Speakers • New Item Trends  Joan Steuer • One of America's foremost authorities on the chocolate market, and the leading expert on chocolate trends, innovations and the chocolate-loving consumer Better for You Snacking  Michael Season • President of Natural Snacks, LLC, a company committed to using all-natural ingredients whenever possible

  13. Keynote Speakers • Chocolate- Beyond Dessert Fritz Knipschildt • One of America's foremost authorities on the chocolate market, and the leading expert on chocolate trends, innovations and the chocolate-loving consumer • Eating Patterns in America ->Harry Balzer • VP of the NPD Group • Expert in food consulting and eating behaviors and a national expert on food and diet trends • One of 25 people in the United States who has changed the way the nation eats, cooks and thinks about food

  14. Events • General session: 8am on the opening day: 5/19 • Complimentary session • Focused on New Item Trends in the Industry • Features keynote speaker, Richard J. George. • Panelists at the session review new items being introduced at the 2009 Expo • Reviews trends identified by the National Confectioner Association • NCA Industry Awards Breakfast: 7am-8:45 am on closing day: 5/21 • Reception for all attendees • Honors those who have received awards in the industry

  15. Schedule • Expo planner • Tuesday, May 19th: • 7am: registration begins • 8-2:45pm: Education sessions • 9am-5pm: Expo open • Wednesday, May 20th • 7am: registration begins • 8-2:45pm: Education sessions • 9am-5pm: Expo open • Thursday, May 21st • 7am: Registration • 7-8:45am: NCA Industry Awards Breakfast & The Future of Snacking • 9am-2pm: Expo open • Wiki Education Sessions schedule

  16. Sponsorships • Tiered: • Platinum Level: sponsor $11,000 or more • Cadbury, Ferrara Pan Candy Co., Hershey, Jelly Belly, MARSand Wm. Wrigley Jr. Co. • Gold Level: sponsor $6,000 • Ferrero USA Inc., Pearson Candy Co. • Silver Level: sponsor $3,000 • American Licorice Co., Pop Rocks, Inc., Sweet Candy Co., • Bronze Level: sponsor $2,000 • Haribo of America, Inc., and The Warrell Corp. • Booster level: sponsor $ 500 - $1,000 • WikiSponsorships / Exhibitor Prospectus

  17. Registration Options • Online registration • Different registration depending on role of attendee • Powered by ‘CompuSystems.” • Select trade channel, select categories purchased, check job function, select all the products interested in viewing at the expo, and select which educational sessions wish to attend • Processes credit card payments online • Option online to download registration form • Fill out by hand, mail in with money order • Wiki Housing/Hotel info

  18. Press Kit Venue Press Release Keynote Speakers Specialty Advertising Items Ticket

  19. Specialty Advertising Items • Small Item • Small tin of mints one color imprint on lid (logo) • Set up charge $50.00 • $0.45 for 2,500 tins 12,000 needed-price will go down • Item for VIP’s/ conference organizers • Nice chocolate gift box • 12 milk and dark solid chocolate • Custom imprinted centerpiece  All Candy Expo • Need 100 -$16.06 a box with a $95.00 set up fee.

  20. Direct Mail Sticker 2” x 3” rectangular sticker- on white gloss sticker $131.50 for 10,000 +

  21. Advertising Options • Event program book • “Planner” – 60 pages • Full page ads-$750 • Half page ads-$400 • Quarter page ads-$250 • Associations’ newsletter • NCA’s website has a daily newsletter -Smart Brief • Free daily briefing sent directly to e-mail • Takes members directly to the news that professionals in the confectionery industry need • Many options for choosing how to place an ad: • The Leader board • The News Section sponsorship • Buzz Text Advertisements

  22. Leading Trends • Addresses economic concerns graphs and information on website and brochure • 2 videos on the website • 1 is a sneak peek at the 2009 show • Other shows live footage from the 2008 with attendee testimonials • Educational sessions • Economy’s impact on candy-Better for you snacking. • Showcases-scanners

  23. All Candy Expo: Wikispace Post-Event Survey Sneak peek at 2009 expo Testimonials and live coverage from 2008 expo Merchandising Solutions

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