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In the e-commerce space a coupon code or a promo code is a computer created cipher (a combination of alphabets and numerals) that consumers enter into a promotional box on the retail merchants’ website.
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In the e-commerce space a coupon code or a promo code is a computer created cipher (a combination of alphabets and numerals) that consumers enter into a promotional box on the retail merchants’ website. • A coupon code is also referred to by several other terminologies such as offer code, discount code, or digital coupon. • It is entered on the check out (or shopping cart) page so that the consumer can avail of a specified discount on their purchase. • Merchants offer coupon codes as a “dangling carrot” to shoppers so that they can purchase from their online retail website. • Several merchants, instead of offering directly from their websites, place the codes to members-only via newsletters or within affiliate programs.
There are several types of online discount codes: • Percentage off discount codes - a specified percentage discount is offered for the merchant’s entire inventory. • Free shipping codes – Looks attractive, but may be applicable only when if purchase is made above a certain amount. • Free shipping can exclude certain specified territories. • Clearance only codes – Offered by merchants when they want to clear their inventory of certain items. • This is very popular among buyers as it offers the best bargain.
Buy one, Get one free codes – Very enticing for customers. But may not be useful for all items. For example, buy one get one free is good for toiletries and not so useful for an apparel. • Freebie promo codes – Who does not like a free gift? Usually done by merchants when they want to popularize their newly launched product. • Reward Points codes – These are popular too. Merchants instead of offering a discount, credit points to the purchasers’ accounts for a future purchase.
Getting coupon codes directly from the online merchant is not the only way • Coupon codes are available for any item you can think of. • For example, you can getvital sounds coupon code for items by Vital Sounds, a leading maker of therapeutic listing tools. • Nimble sports coupon codes offer discounts for gymnastics equipment like balance beams and beam braces. • You can get coupon codes from numerous websites. • These websites track promo codes from merchants across the globe. • Such websites act as a one-stop window for thousands of online promo codes from various products / industry verticals.
How to use a coupon code • Making use of a coupon code is similar to using paper coupons at a brick-and-mortar store. • In a brick-and-mortar store you hand over the coupon at the billing counter. • On an online store you enter the coupon code in a specified box in the shopping cart. • Sometimes shoppers fail to see a location on the website to enter the coupon code. • In such cases, customers can either get the answer in the FAQ section or contact Customer Support.
How to check whether the coupon code really works? • The effectiveness will show after the customer enters the code and places the order. The total value with the coupon discount will be displayed for final payment. • If it does not, the customer need not make the final payment till the issue is resolved. • There are situations when the coupon code does not work. Examples are: • When the code expires • It is discontinued without notice
Can a customer use the online coupon code at a regular bricks-and-mortar store? • In most cases, no, while some stores may honor it. On choosing a coupon code website: • There are several websites that specialize in coupon codes. • You may have a favorite one. • But remember, there are also websites that offer additional rebates beyond coupon code discounts. • The best bet is to look for a specific coupon code you like, for example, free shipping or reward points. • The search engine will display coupon code websites that limit the variety you see. • Importantly, you must ensure the coupon code website’s reliability and verify beforehand that it works.
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