Coupon Codes – An Excellent Strategy To Drive Profits

1. Coupon Codes – An Excellent Strategy To Drive Profits Don’t Pay All

2. While shopping online it is not uncommon for consumers to see a coupon code that pops up in the shopping cart during the checkout process. • Coupon codes are also called gift codes, promo codes, offer codes, or discount codes • Whatever be the name, coupon codes are wonderful opportunities for shoppers to avail a discount on a purchase.

3. But what is a coupon code? • It offers shoppers a percentage discount, a fixed dollar off, free shipping, or any other bargain deal • The online retailer may offer coupon codes to certain select items or for all items in the store’s inventory • Coupon codes are usually a mix of numbers and characters

4. Are coupon codes offered to all shoppers? • Not necessarily. They can be : • For the public so that anyone can use it • Private, or personalized for specific customers. These may be offered via emails • Restricted – to one buyer only

5. How does one apply a coupon code? • The buyer copies the coupon code and places it in the specified box by pasting it • The specified box is usually located at the checkout page during the purchase process

6. How do coupon codes help sellers? • Coupon codes are an incentive for the customers to buy. It is a win-win situation, which benefits both the consumer and the seller. • Coupon codes enhance the overall shopping experience of buyers. • According to a Professor of Neuroeconimics, coupons have a positive impact on the cheerfulness of people. • A scientific research has shown people experience higher oxytocin levels – a hormone that is associated with happiness. • People experience decreased stress levels with lower heart rates, respiration rates, and sweat levels.

7. Coupons entice shoppers who have been purchasing elsewhere. It is well-known that customers like to break their regular shopping pattern. • Coupons can reactivate old customers that have been absent from the store for many years. • Coupons affords the seller an opportunity for cross-selling. • For example, a buyer when purchasing a camera lens may also buy a filter to go with it.

8. It builds up traffic, making the store popular. • Coupons provide tangible benefits to the seller. The merchant can easily quantify the increase in sales triggered by offering specific coupons. • It is an excellent strategy for a clearance sale.

9. Coupon code drawbacks • Offering coupon codes is not necessarily a sure shot remedy to pump in revenue. • Customers, if they get dependent on deals, may never buy items at actual or full price. • Customers can get into the habit of searching for coupon codes on websites, and purchase only if they get a bargain deal. • If the product is sold through affiliate sites, the margins can be even lower because of the commission that needs to be paid to the affiliates. • If promo codes are overdone for a brand, customers may tend to under-rate its value. They may perceive the product needs a prop to sell in the market.

10. Coupon codes as a marketing strategy is now used by a large swathe of sellers. • You can even get tentsile coupon code if you are buying tree tents. • Tentsile is a leading online retailer of tree tents, hammocks, and various accessories. • Maxis-babywelt coupon code is popular with buyers looking for children’s clothing.

11. It is not true that coupon codes are only for poor people and the elderly as some believe. • The truth is prom codes are unbelievably popular among the well-off and millennials. • After all, it is only the affluent that buy tree tents and use tentsile coupon codeto get a discount. • Coupon codes will continue to be a driver in ecommerce to pull in people to buy.

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