Why Leaflet Distribution is Good for the Community

1. Why Leaflet Distribution is Good for the Community Why Leaflet Distribution is Good for the Community Many people remain surprised by the ongoing success of hard copy marketing in the digital age. But it’s an age-old soft spot for things we can hold in our hands, touch, smell and see that is part of what makes us human. It’s why sales of books are still thriving despite the arrival of the Kindle, and why records have come back into fashion. Advertisers know this, which is why they continue to push leaflets, flyers and business cards through our letterboxes rather than simply inundating us with e-mails that will likely end up in our junk folders. It’s easy to remove yourself from digital content. It’s easy to turn off an iPhone screen or shut a laptop, but it’s not so easy to ignore something tangible – a piece of marketing that somebody has designed, printed and delivered through your door. Of course, much of what we receive this way will end up recycled, despite that over 90% UK population state that they don’t mind receiving junk mail. Still, if you’re a business owner, and digital marketing alone just isn’t bringing in the revenue you imagined, you may be thinking about hiring a leaflet distribution service. If you’re looking to start employing these tactics to further your business, you might be concerned about their impact on our environment. There is a mounting pressure on businesses all over the world now to be more environmentally and ecologically conscious, reducing waste and minimising the amount that goes to landfill. But luckily, leaflet distribution can actually be good for the world around us. For a start, direct marketing in this way injects billions of pounds into our economy every year. Not only that, but it enables more and more workers to get paid. Consider that the leaflet distributors get paid, the people who print them get paid, the people who design them – and so fourth. This means more taxes are collected, resulting in better schools and health services for the community – not to mention social services, housing services and more. What’s more, there is evidence to suggest that digital data farms are actually doing more harm to our environment by burning so much electricity than paper production ever will. What a lot of people don’t know is that the majority of our paper comes from European forests. These forests are vast in size – think 1.5 million football fields. The more trees

2. planted means less CO2 in our atmosphere, so paper can actually have a positive effect on our surroundings rather than a detrimental one. Despite the continuing success of hard copy marketing, the UK government is still keen to cut down on waste and create efficient systems to lessen the amount unwanted leaflets and papers ending up in landfill. They are constantly in talks with the Direct Marketing Association to ensure that this type of advertising is undertaken responsibly. So, before you rule out the idea of leaflet distribution due to concern about the environment, take some time to consider these points. One thing that is proven time and time again by companies like Dominoes Pizza is that the simple act of popping a flyer through someone’s letterbox really does work. Why not look out for a professional distribution service to advise you further? You’ll want to find a company that is experienced in all areas of marketing. These days, there are organisations out there that will take care of everything from the initial design of your materials right down the canvasing of your area to find the perfect clientele to deliver to. Try to find one that employs professional post people and uses GPS tracking to monitor the service every step of the way. About Us: About Us:First established in 1987 as a discount voucher marketing service, Dor-2-Dor is now one of the UK’s leading leaflet distribution services. With over 70 franchised offices across the country, the company is helping businesses nationwide to optimise their marketing materials. The team at Dor-2-Dor provides a professional leaflet distribution service performed by carefully GPS monitored, experienced post people. The company also offers an expert design and print service to help businesses to build their brand and make an impact on their target audience. Dor-2-Dor is a division of Zone Marketing Group, a renowned UK company specialising in printing and distribution. Contact Us Contact Us Social Media Social Media Clare Lodge, 41 Hollybush Lane Harpenden,Herts, United Kingdom AL5 4AY 08000096959 sales@dor2dor.com http://www.dor2dor.com/ https://www.instagram.com/dor2dor/ https://www.linkedin.com/company/dor-2-dor https://twitter.com/Dor2Dor https://www.youtube.com/c/dor2dordistribution https://www.facebook.com/dor2dor https://plus.google.com/+Dor2dor-distribution