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“Providing quality programming from Oklahoma State University to significant audiences”

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“Providing quality programming from Oklahoma State University to significant audiences”

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  1. Images in this presentation and the phrase “Oklahoma’s Public Radio” are registered trademarks with KOSU-FM and Oklahoma State University in Stillwater, Oklahoma. Use of the registered trademarks is not permitted without prior written consent. The presentation is intended only as an example of how to demonstrate value to a university licensee by using a PowerPoint. The presentation was created by KOSU-FM General Manager Craig Beeby, May 4, 2004.

  2. “Providing quality programming from Oklahoma State University to significant audiences”

  3. Urban Coverage Pop – 506,000 KOSU Stillwater TUL OKC

  4. Rural Coverage Population 2.4 Million KOSU Stillwater TUL OKC

  5. In a good year, Boone Pickens Stadium is filled six days

  6. KOSU’s Weekly Audience Fills Football Field 52 Weeks

  7. WWW.KOSU.ORG Gallagher-Iba Arena Approximately 15,600 KOSU's Current Weekly On-Line Audience

  8. WWW.KOSU.ORG - Potential Audience

  9. #1 KOSU Audience Trait Listeners – Highly Educated “Quality Programming ... for Significant Audiences”

  10. Historical Commitment 1955-Began broadcasting 1971- Expansion to Serve OKC & Tulsa 1991- Completed 6-year $750,000 expansion tripling service area with new 1,000’ broadcast tower & facility “Quality Programming ... for Significant Audiences”

  11. Historical Commitment 1996- Restructured for Computerization 1999- Created www.kosu.org World presence with 1.5 million hits Thousands of weekly on-line listeners “Quality Programming ... for Significant Audiences”

  12. Potential Funding Sources Grants Listener Contributions Underwriting “Institutional Advertising” University “Quality Programming ... for Significant Audiences”

  13. Current Funding 15%CPB -Federal Tax Based 33%University Support -State Tax Based 52%Listener Contributions & Underwriting “Quality Programming ... for Significant Audiences”

  14. Excellence duPont Columbia Journalism Award = “Pulitzer” Edward R. Murrow Award Scripps Howard “America’s Best” Dallas Press Club 206 National, Regional, & State Awards “Quality Programming ... for Significant Audiences”

  15. Research Awareness to Potential 2.4 Million “Highly Educated Audience” “Quality Programming ... for Significant Audiences”

  16. Annual Listener Hours 10.7 Million Hours “Quality Programming ... for Significant Audiences”

  17. Annual OSU Cost Per Hour Currently 3 Cents for 10.7 Million Hours “Quality Programming ... for Significant Audiences”

  18. KOSU Non-University Revenues 60 dBu Population - 506,000 Revenues Per Person - $0.87 Revenues Generated - $438,313 “Quality Programming ... for Significant Audiences”

  19. “Providing quality programming from Oklahoma State University to significant audiences”

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