IBM Middleware Solutions for Telecommunications

1. IBM Middleware Solutions for Telecommunications March 26, 2004 Dave Weber Program Director, SWG Telecom Solutions Development

2. Discussion Topics • IBM & SWG in Telecom • Telecom Industry Solutions • Partner Content Enabler • Mobile Services Delivery • Next Generation Network Services • Key work in progress • NGN Security Solution Architecture

3. IBM: Helping Customers Succeed A History of Accomplishments in Telecommunications 14 of the world’s 15 largest Telecommunications Service Providers leverage IBM middleware to run their applications Within the last 12 months, 16 of the world’s largest Service Providers leveraged IBM middleware to more effectively integrate their Operational and Business Support Systems (OSS/BSS) IBM led the formation and initiatives of: IBMer Zygmunt Lozinski serves as president of the Parlay Group

4. Market Leadership IBM “continued its long time lead of this market,” IDC says (June 2003) Leading industry analysts recognize IBM’s market share leadership across the core integration infrastructure components Application Deployment Platform Software Market 2002 Share* 2001-02 Growth % IBM 23.3% 17.5% BEA Systems 17.3% 9.6% Oracle Corp. 9.5% 8.0% Source: Wintergreen Research IBM Tibco Inc. 4.9% -19.4% 300 webMethods 4.3% 6.3% * Based on license revenue and license-related service fees The Gap Widens “IBM Has Top Share in All Application Integration Middleware Markets” Gartner Dataquest, May 2003 200 Application Integration License Revenue Worldwide IBM Market Share Position Based on New License Revenue 2000 2001 2002 100 WebMethods Application Servers Integration Broker Suites Portals Message-Oriented Middleware Application Platform Suites Composite Market Transaction Processing Monitors Total Market 2 1 N/A 1 2 1 1 2 1 3 1 2 1 1 1 1 1 1 1 1 1 Tibco SeeBeyond Mercatur Vitria 0 1999 2000 2001 2002 2003* * Estimate based on 1H03 actual growth rates • Sources: • IDC, “Application Deployment Platform Software Market, 2000-2002, with Leading Suppliers” June 2003, Dennis Byron, Vice President, Business Process and Deployment Software Research • Gartner First Take "IBM Has Top Share in All Application Integration, Middleware Markets", J. Correia, Y. Natis, M. Pezzini, R. Schulte, 7 May 2003.

5. Application Delivery Environment Users Devices Network Delivery User Services Services Brokerage Network Services Presentation Services Connected (external) Content and Applications Mobile Business Applications Broad- Band Location Services Core IP other B2B Gateway Commerce PSTN Messaging Subscription Services other Provisioned Assets (internal) Integration Hub Operations Support & Readiness (CRM) Financial Services Services Management Business Processes and Workflow External Fulfillment Services Assurance Services Billing Services other IBM Service Provider Delivery Environment (SPDE) Reference Architecture

6. IBM Middleware Solutions for Telecommunications Acquiring and Managing Customers Managing the Supporting Enterprise Processes Developing and Providing Network Services Developing New Products and Markets Telecom Industry Processes IBMMiddleware Solutions Next Generation Network Services Partner Content Enabler Contact Center Optimizer Mobile Services Delivery OSS/BSS Optimization Industry Know-How Consulting and Implementation Services ISV Applications Industry-Specific Middleware Core Products deliver the On Demand Operating Environment

7. IBM Middleware Solutions for Telecommunications Partner Content Enabler Partner Content Enabler Next Generation Network Services Contact Center Optimizer Mobile Services Delivery OSS/BSS Optimization • Provides new revenue creating opportunities for Service Providers • Solution provides the ability to manage and automate the introduction of products to consumer and enterprise customers for digital content such as business applications (CRM, SFA) and consumer content - ring tones, games, multimedia content and business applications • Resulting in increased revenue and more value add to customer

8. Partner Content Enabler Complexity in bringing to market 3rd party content Challenges • Long and costly new product introduction cycles • Declining revenue and margins • High customer churn • Abundance of data capacity with limited applications to drive consumption Traditional Process Content Provider 3 days Product Mgmt 2 days Legal 2 weeks Test 2 days Operations 3 days Web Publishing Accounting

9. Digital Rights Management Partner Content Enabler Our Solution reduces partner content introduction cycle by 50% Improves time to business value by: • Integrating internal and external processes • Optimizing new product introduction/ modification Transformed Process Commerce, Portal, Subscriber Mgmt Content Management / Publishing 3rd Party Content Provider Content Delivery Network Infrastructure Reduces Risk by: • Creating centralized repository • Guaranteeing approval steps prior to release Billing, Operations, CRM Increase market responsiveness through a centralized process

10. Partner Content Enabler Content Provisioning U.S. Service Provider Business Challenge • Expediting new content introduction cycle • Ensuring complete product introduction process is followed • Extending product introduction process to business partners • Business Benefits • Reduces time to market by 50% • Creates formalized new product introduction work flow • Common portal framework for development efficiency • Minimal end-to-end integration Solution • Manages third party content (ring tones and games) through unique role-based interfaces from content ingestion through automatic publishing, download management and e-commerce • WebSphere Commerce, WebSphere Digital Media Enabler, WebSphere Portal, DB2 Content Manager

11. IBM Software Solutions for Telecommunications Mobile Services Delivery Mobile Services Delivery Next Generation Network Services Partner Content Enabler Contact Center Optimizer OSS/BSS Optimization • Meets the challenge of creating new value added service • Solution provides seamless service and unified support to the enterprise, enabling their mobile workforce regardless of geography, access point or device type, while also enabling the enterprise to include customized value added services • Resulting in a more productive and empowered workforce

12. ( ( ( ( ( ( ( ( Mobile Services Delivery Our solution empowers employees with instant access to information and increases employee productivity Improves time to business value by: • Giving employees access to information when they need it and want it • Enabling employees to become more productive ‘ Transformed Process User and Device Access Network Enterprise and Internet GPRS Network Applications WECM 1 Connection Mgmt Service Provider Portal Internet DSL/ Cable Corporate Intranet Reduces Risk by: • Leveraging existing infrastructure and alliances • Creating “sticky” source of revenue from enterprise clients Connection Mgmt Hot Spot Point of Presence VPN Server & Firewall Hot Spot Strong encryption New enterprise focused “sticky” revenue source

13. Mobile Services Delivery Multi-Channel Customer Portal Business Challenge • Improve profitability and customer service • Increase ARPU to cover costs of 3G licenses by providing more data services • Increase presence in the corporate marketplace • Business Benefits • A flexible and robust platform with multi-channel access • Consistent infrastructure across all geographies • Common interface for customer regardless of access method • Provide personalized content and information management • Deliver ease of use and a platform for growth Solution • Flexible and robust platform with multi-channel access • Personalized content • WebSphere Portal, WebSphere Everyplace, WebSphere Studio, WebSphere Application Server, Tivoli Management

14. IBM Software Solutions for Telecommunications Next Generation Network Services Next Generation Network Services Mobile Services Delivery Partner Content Enabler Contact Center Optimizer OSS/BSS Optimization • Meets the challenge of creating new value added services • Solution delivers a secure, open, resilient, and autonomic service platform enabling service providers to deliver enhanced voice, messaging, multi-media conferencing and other personalized services faster, and with less ongoing operational expense. • Resulting in a lower cost, higher value network

15. 3rd party ISP PSTN Internet enterprise intranet Next Generation Network Services Our solution increases flexibility to offer new services and lowers the cost of network maintenance Improves time to business value by: • Leveraging existing data network • Creating new enterprise services • Componentized modules Transformed Process customer premise access network metro aggregation network ATM residential DSLAM Web services invocation framework subscriber portal, QoS provisioning, & device management business Reduces Risk by: • Easily trialing in target markets • Scaling hardware with demand • Cannibalizing own sales before competitors do voice integration & unified messaging service platform integration bus mux instant messaging & presence edge router service creation tools content management services availability & security services Frame relay hotspot New enterprise focused “sticky” revenue source

16. Next Generation Network Services NGN Subscription Mgmt and Provisioning Latin American Service Provider Business Challenge • Decreasing wireline revenues • Cover costs of transitioning to Next Generation Network Services • Control costs • Business Benefits • Increases ADSL demand and revenue through personalized services • Increases customer satisfaction through value added services • Reduces administration costs through centralized management of subscriptions and accessibility Solution • Provides subscriber management and provisioning of Next Generation Network services, such as video-on-demand, for Brazil’s largest telecom provider with over 18 million wireline subscribers • WebSphere Everyplace Subscription Manager, WebSphere Portal

17. WAST Parlay Server • Applications • (Service Provider/3rd Party/Enterprise) • Portal (Retail/CRM/…) • Digital Media Delivery • Commerce • Gaming • eLearning • Self-Service Portal • Hosted Mobile Office • Lotus Workplace eMeetings • WebSphere Everyplace Access • Lotus Workplace Team Collaboration Instant Messaging • Hosted IP Communications • IP Unity Unified Messaging • Ubiquity Conferencing • Sylantro IP PBX/Centrex PSTN ISCP WebSphere Portal Server SSP Leapstone CCE SIP Broker WDME Content Manager Digital Rights Manager (EMMS) WECM Client WebSphere Application Server Web Services Gateway 2G/3G PLWN WES Intelligent Notification GGSN WES Data Sync Engine GMSC NGN S/MMSC HLR WEDM Device Manager GMLC Carrier Grade Open Framework Openwave Download Manager WECM Client Media Gateway Softswitch Complex Lotus IM Broker SS7 TDM->RTP Sip Proxy SGW MGC Lotus Presence Server DSL Media Server Parlay Gateway DSLAM WECM Client Announcements Conferencing VoiceXML AIN (RM) (AePONA) Subscriber & Service Management Firewall Session Controller Remote Access DB2 WESM Subscription Manager WiFi WebSphere Application Server NAT Traversal QoS Security (WECM Gateway) WECM Client Enterprise LAN/WAN Ubiquity SIP Application Server W-AP AC Tivoli Identity Manager Tivoli Privacy Manager Tivoli Access Manager External Systems (Email/PIM/…) OAM&P Service Quality & Performance Management Eclipse WebSphere Studio WebSphere Business Integration Hub Tivoli Orchestrator Tivoli Monitoring Rational Suite • Telcordia Number Management • Leapstone Service Management • Configuration Management • Usage Management • Service Level Management • Trouble Ticket Management • Order Entry/Management • Billing Ubiquity SDK Tivoli Event Console Zvolve Traffic Engineer • Java • Parlay • SIP • VoiceXML • XML • Portlets • BPM • … Syndesis Micromuse Netcool Next Generation Network Services – SPDE and SW BOM Device Domain Network Delivery Domain ServiceBrokerage Domain User Services Domain Services Management Service Creation

18. Next Generation Network Services – Key Work in Progress: Security NGN Services: Security Solution Architecture

19. Next Generation Network Services – Key Work in Progress: Security Security Risks • Distributed Denial of Service Attacks - Render a server or site useless by sending large amount of data from various sites • Virus - When executed, capable of causing damage to computer system • Worms - Uses security loopholes in OS to spread from systems via network • Trojan horse - Masks as useful utility. When executed, causes damage to system • Port Scanning - Scan for open ports to hack into computer system • Back doors - Remote admin program to access and control your computer • Sniffers - Packet capturing programs to steal passwords, logon IDs or confidential info • Spoofing - Masquerade as another user in using and sending IP and e-mail • Intrusion - Unauthorized access to a computer, web server, private network or DB

20. Security Integrity Intrusion Detection Authorization Next Generation Network Services – Key Work in Progress: Security Security - Towards Autonomic Operations: Autonomic Authentication Anomaly Detection and Mitigation Reactive Monitoring And policy

21. Next Generation Network Services – Key Work in Progress: Security Security Management Solution Architecture: Tivoli Enterprise Console Converged Portal Tivoli Service Level Advisor Console Tivoli NetView Network Management Tivoli Risk Mgr Events, incidence Summary, correlation Reporting Tivoli Data Warehouse Events Archival Archive SNMP / Syslog Events Scanners IDS Firewall Network Integrity System AD, Mitigation Relational Anomaly Detection … Configure Correlate Examples: IBM Scanner IIS Scanner Examples: Tivoli IDS Cisco IDS Examples: Checkpoint Netscreen Arbor Networks Peakflow|SP (Service Provider, Managed Services) Arbor Networks Peakflow|X(Enterprise)

22. Next Generation Network Services – Key Work in Progress: Security Security Solution Bill of Material: IBM Components: • WebSphere and Information Management: • WebSphere Portal Server (WP) • WebSphere Application Server (WAS) • WebSphere Development Tools (Eclipse) • WebSphere Message Queue (WMQ) • DB2 • WebSphere Business Integrator (WBI) – OSS/BSS integration (optional) • Tivoli Family • Tivoli Risk Manager (TRM) • Tivoli Enterprise Console (TEC) • Tivoli Data Warehouse • IBM System Scanner • Tivoli Host and Network Intrusion System (IDS) • Tivoli Service Level Advisor • Tivoli Directory Server (LDAP) – (Optional) • Tivoli Access Manager (TAM) – fine grain access control (Optional) • Tivoli Identity Manager (TIM) – VAS authorization (Optional) • Tivoli NetView – Network Management (Optional) Arbor Network Components: • PeakFlow|SP (Service Provider and Managed Services) • PeakFlow|X (Enterprise)

23. NGN demonstrations and POCs Showcase IBM and partner capabilities Lab set up with key ISVs and NEPs Telco Application/Business Process Life Cycle Environment Create, Manage, Monitor, Secure Rational, WSAD, WAS-T, WBI Modeler/Monitor SPDE & eTOM Solution Architectures Value Added Services – Gaming, Video, Music Next Generation Network Services – Key Work in Progress

24. IBM Middleware Solutions for Telecommunications Acquiring and Managing Customers Managing the Supporting Enterprise Processes Developing and Providing Network Services Developing New Products and Markets Telecom Industry Processes IBMMiddleware Solutions Next Generation Network Services Partner Content Enabler Contact Center Optimizer Mobile Services Delivery OSS/BSS Optimization Industry Know-How Consulting and Implementation Services ISV Applications Industry-Specific Middleware Core Products deliver the On Demand Operating Environment

25. Thank You! dweber@us.ibm.com