Social Media Subcouncil: Capturing and Expanding Expertise Nov. 20, 2008

1. Social Media Subcouncil:Capturing and Expanding Expertise Nov. 20, 2008 Co-chairs: Joyce Bounds, VA Jeffrey Levy, EPA The subcouncil is organized under the Federal Web Managers Council to support the Web Managers Forum

2. Background • New technologies exploding in use • No. 1 topic among gov’t web managers • Questions around: • When to use • How to use • Security and blocked sites • Integration into existing efforts and requirements • Much work has been done • Don’t want to reinvent wheels • Solution: work together through an organized group

3. Goals • Help define business case for gov’t • Identify best practices for gov’t • Identify roadblocks and potential solutions • Identify and recommend priorities among social media sites for government agencies to use

4. Scope • All Web 2.0 tools, whether “social” (social networking, blogs) or not (RSS, podcasts) • Primary focus: federal gov’t • All federal agencies fall under common laws • Most info will apply to local and state, too

5. Deliverables • Library on webcontent.gov • For each tool (blog, wiki, podcast, etc.), specific to gov’t: • Business case • Best practices • Case studies • Fact sheets • Measures of success • Training • Canned presentations • Gov’t progress inventory w/points of contact • Terms of service: who has ‘em and with whom? • Action plan to overcome roadblocks • Ongoing research and updates on new developments • Recommended naming conventions • Speakers bureau • Discussion and updates on members.webcontent.gov

6. Membership • Active, energetic contribution is critical • To simply get updates, check webcontent.gov and subcouncil area of members.webcontent.gov • Overall makeup • About 20 members, max • Co-chairs will choose among nominees • Representation • We’ll try to spread members across agencies (but not limited to one per agency) • Goal is roughly 10-15 feds and the rest state and local • Member criteria • Interest and experience in social media (personally or professionally) • Gov’t employees who can commit 4 hours/month • No particular level w/in your agency is required – we want your knowledge, not your title • Know gov’t Internet regulations (508, privacy, ID as gov’t info, etc) • Familiar with webcontent.gov • Manager’s approval (but you don’t need to send us anything)

7. How to Self-Nominate and Meetings Self-Nominate • Send email to co-chairs by 12/1 • Send to both of us: levy.jeffrey@epa.gov and joyce.bounds@va.gov • Subject line: “Membership: socmed” (so we can easily find these in the flood) • Address what you bring to the goals and deliverables (short paragraph) • Affirm you have your manager’s approval • Provide contact info • Full name • Gov’t level: federal, state, city, county • If something other than those words, just describe it • Agency name • Email address (yes, we can pull it off the incoming, but it’s easier for us if you list it explicitly) • Phone number • Time zone Meetings • Every other week, with homework in between • First meeting: tentatively December 15th, 1-3pm

8. Corralling Communications Credit: Jeremy Caplan, Dept. of Commerce

9. Questions? • Type a question in the “Question” box -- bottom of your control panel in GotoWebinar OR • Email us at: rachel.flagg@hud.gov or sheila.campbell@gsa.gov Credit: Jeremy Caplan, Dept. of Commerce