1 / 8

Laura Smith Lisa Shannon Kayleigh Jantzer

Laura Smith Lisa Shannon Kayleigh Jantzer. History. 1990- Juice Club was founded by Kirk Perron 1995- Changed name to Jamba Juice 1999- Acquisition of Zuka Juice 100 new outlets 2008- 736 stores in total 2009- Category Leader. SWOT ANALYSIS. S trengths. High-quality ingredients

dorcas
Download Presentation

Laura Smith Lisa Shannon Kayleigh Jantzer

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Laura Smith Lisa Shannon KayleighJantzer

  2. History • 1990- Juice Club was founded by Kirk Perron • 1995- Changed name to Jamba Juice • 1999- Acquisition of Zuka Juice • 100 new outlets • 2008- 736 stores in total • 2009- Category Leader

  3. SWOT ANALYSIS

  4. Strengths • High-quality ingredients • Quick service • Large variety of flavors • Nutritional/Healthy • Convenient • Price

  5. Weaknesses • Price • Not a ‘full’ meal • Almost no advertising • Size of store interiors

  6. Opportunities • Other products/foods • Sponsor school sports/activities • Advertising!! http://www.youtube.com/watch?v=JQgbHofrJOk

  7. Threats • Competitors • Seasonality • Health trends/fads

  8. Sources • "Jamba Juice Company." Online posting. 6 Apr. 2009.http://www.fundinguniverse.com/company-histories/Jamba-Juice-Company-Company-History.html • Jamba Juice website, April 8th, 2009. http://www.jambajuice.com/#/home/ • Youtube.com, April 8th, 2009. http://www.youtube.com/watch?v=JQgbHofrJOk

More Related