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Demand Survey/Fortune 500 Analysis

Demand Survey/Fortune 500 Analysis. ESIL-01. Demand. Demand is what you buy. Where do you spend money now? How much do you spend on space? Are there needs or opportunities that space could satisfy? . Activity Part 1. Where do you spend money? Monthly and yearly estimates Normalize

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Demand Survey/Fortune 500 Analysis

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  1. Demand Survey/Fortune 500 Analysis ESIL-01

  2. Demand • Demand is what you buy. • Where do you spend money now? • How much do you spend on space? • Are there needs or opportunities that space could satisfy?

  3. Activity Part 1 • Where do you spend money? • Monthly and yearly estimates • Normalize • Evaluate

  4. Budget • Draft estimates for where you spend money every month/year • For example: rent, cell phone bill, internet bill, cable bill, taxes, car payment, travel costs (gas, airfare, etc.), electric/gas, food, beverages, etc… • Normal these with total income

  5. How much of this goes to space? • DirecTV = ~2% of total bill • Cable = ~1% of total bill • Taxes = 0.18% total • GPS Device/New phone = ~$2.00 • Others?

  6. Example

  7. Budget • Estimate what you spend on general categories • Vacations, entertainment, transportation, energy, communications • Normalize

  8. Example

  9. Space Business Opportunities? • Tourism • Based on your previous numbers: • How much would you have to make to afford a suborbital flight ($200k) in a single year? • If you didn’t go on vacation for 2 years? 5 years? • How much would you have to make to afford an orbital flight ($20M) in a single year? • If you didn’t go on vacation for 2 years? 5 years?

  10. Example

  11. Markets

  12. Fortune 500 • Rank of the top 500 U.S. corporations ranked by their gross revenue after adjustments • Where in the list is the first aerospace and defense company? • Who is it?

  13. Top 20

  14. Aerospace & Defense

  15. Economic Activity • Business is about delivering basic needs • Companies thrive on making life easier • Even transformational companies are just solving our everyday needs differently • The light bulb - in place of a better gas torch • The internet instead of quicker mail delivery • The cell phone instead of better answering machines • Even innovation is based in a basic need

  16. Consider… • How might space play a role in making our lives easier in the future? • What current demand forces may increase given appropriate space based innovation? • Commercial space demand is a new driver of technology in space • Traditionally it is driven by government needs • How do commercial needs differ?

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