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Director of Open Media Unit Andrew Law

Director of Open Media Unit Andrew Law. Blessed with product…. Blessed with Data …. Absence of ‘strategy’…. +300million. 7-8m. 0.25m. Supported / Accredited Courses. Other Product. Free. Fee. Aware. Engage. Convert. Retain. Strategy – purpose. Strategy – purpose and KPIs.

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Director of Open Media Unit Andrew Law

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  1. Director of Open Media Unit Andrew Law

  2. Blessed with product…

  3. Blessed with Data …

  4. Absence of ‘strategy’… +300million 7-8m 0.25m Supported / Accredited Courses Other Product Free Fee Aware Engage Convert Retain

  5. Strategy – purpose

  6. Strategy – purpose and KPIs http://intranet.open.ac.uk/open-media-unit/p9_1.asp

  7. How are we performing (does size matter)? http://intranet.open.ac.uk/open-media-unit/p9_1.asp

  8. Does Size Matter?

  9. Does Size Matter … looking at trends?

  10. Demanded more clarity on purpose (KPIs for channels) • Demanded more uniform comparisons (single dashboard) • Led to investment (money and attention) • Led to further enhancement of successful features Has data had impact?

  11. Open Media – Performance Improvement

  12. Open Media – Performance Improvement

  13. Served management interests • Will it serve user interests? • Recommendation services • Follow this ... try this • Reputation/Credibility services • Follow me ... trust me Where next with data?

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