Wild Bird Feeding

1. Wild BirdFeeding It’s an even BIGGER opportunity than you thought!

2. Lone Purple Martin Houses Out Front of Our Store

3. $29 Billion Market * Growing 11% per Year** *U.S. Fish & Wildlife **National Gardening Association

4. “The 1990s have brought people back to earth, back to their homes and back to their yards. Concern for the land, air and wildlife have people reevaluating what they spend their time and money doing. Providing food, water and shelter for birds in the garden is becoming a popular activity for many of these concerned people.” NURSERY RETAILER MAGAZINE

5. Feed and Feeders Alone are a $3 Billion Dollar Opportunity“Nearly as Big as Cat Food Business!”

6. Gifts, Books, Binoculars and Other$26 Billion Dollars

7. Wild Bird Feeding by the Numbers40% of the U.S. population that feeds, protects and cares for wild birds – almost 100 million Americans.42% of U.S. households that have bird feeders and/or bird houses in their yards. 29 Billion dollars total backyard nature category 7 The number of months on average that Americans feed wild birds.4out of every 10 consumers that shop for wild bird food and/or accessories.3 Billion dollars of the wild bird food industry – nearly as large as the cat food business.1Bird watching/feeding- the fastest growing hobby in the United States and second only to gardening!SOURCES: National Gardening Survey, 2001; U.S. Fish & Wildlife Survey

8. Wild Bird Category Since 1990

9. Growth of Wild Bird Feeding Category by Market Segment (Percentage) SOURCE: Wild Bird Usage Study, Hull Research

10. Key Product Attributes Influencing the Bird Food Purchase Decision SOURCE: Wild Bird Usage Study, Cramer-Krasselt, Hull Research

11. Average Number of Feeders in Use per Bird Feeding Consumer SOURCE: Wild Bird Usage Study, Cramer-Krasselt, Hull Research

12. Seasonal Wild Bird Food Sales • “89% of people who feed birds feed them year round.” SOURCE: A.C. Nielsen

13. Where Customers Shopped SOURCE: National Gardening Survey, 2001