1 / 17

Refined, stylish looks with the brushed metallic finish

METRO 3752. Summary. Refined, stylish looks with the brushed metallic finish Stay in touch with friends and family via SNS and IM The latest updates of schedules, contacts, e-mail and the news always available. Target Consumer & Needs. Demographic Profile. SEC A, B Age: 16-25 Years

dorian-bird
Download Presentation

Refined, stylish looks with the brushed metallic finish

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. METRO 3752 Summary • Refined, stylish looks with the brushed metallic finish • Stay in touch with friends and family via SNS and IM • The latest updates of schedules, contacts, e-mail and the news always available

  2. Target Consumer & Needs Demographic Profile • SEC A, B • Age: 16-25 Years • Occupation: College Student, Young Salaried Professional Key Needs Preference for a fresh & premium looking form factor and a credible brand Multiple SIM usage out of a need to economise on Operator plans ( Data & Voice) Frequent use of Multimedia & Internet based features Active Online Social Life

  3. Positioning Volume Objective: Positioning Objective: • Replace Sales volume of C6112 & S5200 • Aggressive Price & Feature Set • Increase focus by delivering a feature mix of: • C6112 • S5200 Competition Internal + Dual SIM Standby + Push Mail + Push IM + Native SNS + 16GB Expandable + Sleeker Design + Push Mail + Push IM + Native SNS + 16GB Expandable + 3MPCamera Nokia 7230 Rs. 5714 C6112 Rs. 5990 S5200 Rs. 4990 C3752 Rs. 4790 + Dual SIM Standby + Push Mail + Push IM + Native SNS + 16GB Expandable + Dual SIM Standby + Push Mail + Push IM + Large 2.4”Display + 3MP Camera SE Spiro Rs. 4108

  4. METRO 3752 Key Benefits Users do not need to compromise on stylish and comfortable design when choosing this affordable handset. Users can run their busy family life andstill stay connected with their dearest friends. Whether users want to keep their private and business phone calls separated or they travel a lot between different regions with different service providers, the Dual SIM feature is the best solution. Users will enjoy having the latest information available. Whether it is their E-mail, daily schedule, or latest news on Internet, it is always available.

  5. C3752 – Specifications Product Concept Stylish Slider design with Smartphone like features. Sales Points Smooth Slider Design, Dual SIM Standby, Large 2.4“ display, Native SNS, Push IM & Push Mail • Get connected on EDGE, 850/900/1800/1900 • Get wider coverage with DUAL SIM standby support. • Compact size : 97.9 x 49 x 16.4mm which fit in your pocket. • UP your style quotient & slide to connect with smooth slider metallic design. • Browse thru photos, videos, SNS etc with ease on the Large 2.4” QVGA TFT display. • Capture your memories with integrated 3MP Camera. • Connect to SNS sites with ease by simply clicking on Native Facebook & Twitter clients. • Get instant emails(Gmail & Hotmail) with PUSH Mail via Exchange Active Sync. • Experience improved pairing & 3 times faster file transfer speeds over BT 2.0 with BT 2.1. • Enjoy 3D surround sound on you favorite headphoneswith 3.5mm ear jack with Sound Alive. • Have uninterrupted conversations Up to 11 hrs with powerful 900mAh battery.

  6. Competitive Benchmarking

  7. METRO 3752 Sales Point Consumer benefit: Up your style quotient with smooth slider metallic finish design. Browse thru photos, SNS, etc with ease with on Large 2.4” display. • Specifications • 2.4” Screen • Sleek & simple metallic design • Comfort grip in your hands • Brushed metallic finish

  8. METRO 3752 Sales Point • Consumer benefit: • Connect easily by clicking on Native social networking apps of Facebook and Twitter. • Be always available on Push instant messaging with mFluent(Gtalk & Facebook) • Specifications • SNS : Facebook & Twitter (Native) • Push IM : mFluent client* • (supports:Yahoo, Windows Live Messenger) • Other IMs: Gtalk & Facebook Chat

  9. METRO 3752 Sales Point • Consumer benefit: • Get instant emails(Gmail & Hotmail) with PUSH Mail via Exchange Active Sync. • Specifications • Push E-mail via Exchange Activesync • Automatic notification of new E-mail

  10. METRO 3752 Sales Point Consumer benefit: Conveniently carry 2 SIMs and be available on both without carrying 2 phones. Save money by choosing economic plans from different operators. • Specifications • Dual SIM Standby: Send & receive calls from both SIMs in standby mode

  11. METRO 3752 Additional Features Consumer benefit: Capture your precious memories with integrated 3 Megapixel camera. Use your favorite headphone with 3.5mm ear jack for a more comfortable listening experience. • Specifications • 3 MP camera FF • FM Radio (Recording) • 3.5mm Ear-jack

  12. METRO 3752 Additional Features Consumer benefit: Experience improved pairing & 3X faster files transfer over BT2.0 with BT 2.1. Use Samsung Kies to help connect to laptop to organize and keep track of content. • Specifications • BT 2.1 + EDR • Samsung Kies

  13. METRO 3752 Sales Talk (3 minutes) Stylish Looks • Point out the stylish features of the mobile from the elegant form to the chic metallic finish as well as the large 2.4” display. • Have the customer handle the phone to experience the smooth sliding action and comfortable grip. Stay Connected • Explain how the native applications for Facebook and Twitter fit comfortably on the mobile screen. • Mention new & powerful feature of the Push Instant Messenger Stay Updated • Point out how the mobile is instantly updated (contacts, schedules etc), including push email via Exchange Activesync. Two Phones in One • Explain the new addition of the Dual SIM standby and how this phone is better suited to user requirements • Mention the strong multimedia features of Camera, BT, 16GB expandable memory, FM radio etc.

  14. Dummies POSM Poster Desktop Stand Standee Shelf Strip Bunting

  15. METRO 3752 Accessories Battery (900mAh) 3.5mm earphones Travel Adapter User Manual PC Data Kit (Data Cable, CD) Car Charger

More Related