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IT Consulting Services Small Business - Dorks Delivered

Paula McLean helps small and medium sized businesses grow enormously and achieve targets that they thought werenu2019t possible. She combines a strategic approach with her extensive knowledge and experience in marketing to achieve the best possible results for her clients. To know more visit here : https://dorksdelivered.com.au/online-marketing/top-3-digital-marketing-trends-in-2023

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IT Consulting Services Small Business - Dorks Delivered

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  1. Top 3 Digital Marketing Trends in 2023 With Paula McLean Top 3 Digital Marketing Trends in 2023 With Paula McLean Paula McLean is the founder and director of PAK Digital, a boutique marketing group. She started her career more than 20 years ago when businesses had to rely on traditional media for marketing, which often came with big price tags. 1. Data-Driven Digital Marketing 1. Data-Driven Digital Marketing According to Paula McLean, we're going to see some big changes in the digital marketing industry in 2023. There's a third-party data strategy that will be impacting businesses as we move into 2024. Google has announced that they will stop the use of third-party cookies in Chrome in 2024. Google is one of the biggest players, but there are other players and they already implemented privacy policies to protect the privacy of users. 2. Black Hat SEO Still Falls Under Don’ts 2. Black Hat SEO Still Falls Under Don’ts Black hat SEO is when you target organic search using techniques that Google and other search engines don't favour, such as link building with channels that are not associated with your business or industry at all just to get as many backlinks as possible. Back in the day, black hat optimisation was really big and then Google made sure that you're not using some naughty techniques to market your website. Google keeps changing the algorithm, which is always so much fun. 3. Automation and Artificial Intelligence 3. Automation and Artificial Intelligence Automation is going to be a game changer in 2023. Paula predicts that the artificial intelligence (AI) part of marketing is going to play a significant role in the industry in the next decade. She shares, “We're actually building landing pages that are AI-based and -led, which is really exciting. It takes A/B testing to the next level.” A/B testing is where you're comparing one marketing component to another. For example, you can have the same copy on your landing page but two users will see a different heading, helping you determine which of the two headings work best in terms of engagement or conversion. Get a fresh pair of eyes to look at your digital assets and entire IT system. Let's make sure everything is aligned with your goals this year. Get a free Audit Be Social With Us! Be Social With Us! https://dorksdelivered.com.au/online-marketing/top- 3-digital-marketing-trends-in-2023

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