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Laparoscopic robot

Our robotic laparoscopic surgery system offers high precision, efficiency, and reduced patient trauma. With modular design and advanced technology, it improves surgical outcomes and patient experience.

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Laparoscopic robot

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  1. Laparoscopic robot Núria Carrió Carlos Enrique Eva Haro Carlos López

  2. Index • Motivation • Product description • Market study • Marketing • Financial Planning • Conclusions

  3. Index • Motivation • Product description • Market study • Marketing • Financial Planning • Conclusions

  4. Motivation • Mission: • Create a product capable to fulfil the market requirements. • Advantages respect other competitive products in the market. • Highly involved to innovation and quality. • Vision: • Laparoscopic is a minimally invasive surgery based in the use of small incisions. • Market in expansion. • High market opportunities.

  5. Motivation • Advantages for the surgeon: • Scale Change • Improvement in the precision • Simplicity • Increase in the number of operations: • More types can be achieved • Makes the difficult surgery easier • Advantages for the hospital: • Increase patient satisfaction • New patients and referrals • Recruitment and retention of surgeons • Enhancement in the hospital reputation • Decreased length patient state • Decreased operation complications • Decreased blood transfusions • Decreased nursing staff • Decreased post-operation pain management • New opportunities and applications • Advantages of the robotic surgery: • Advantages for the patient: • Reduction of the body trauma • Reduction in the blood loss and transfusions • Less post-operative pain • Less risk of infection • Shorter hospital stay • Faster recovery • Reduced scars and improved cosmetic

  6. Index • Motivation • Product description • Market study • Marketing • Financial Planning • Conclusions

  7. Product description • Nowadays, there is only one product in the robotic laparoscopic surgery market: • Da Vinci Robot produced by Intuitive Surgical Inc. • Our business policy can be divided in three main parts: • The robotic system. • The claws. • Technical support.

  8. Product description • Claws: • Mobile elements mounted over the arms. • Nine degrees of freedom. • Highly amount of accessories and uses. • Expiring elements replaced every 10-12 operations. • Three sizes depending of the operation: 5, 8 and 12 mm. • Technical support: • International assistance. • One year of duration. • 365 days, 24 hours at day. • Preventive maintenance. • Exchange and reparations. • Transport and installation. • Expert engineer team to solve possible troubles. • Robotic system: • Operation station: • Composed by four articulated arms and the principal tower. • Remote Control station: • Allows to the surgeon to control the arms of the operation station. • Control Unit: • Formed by a net of industrial computers to control and coordinate all the parts of the product.

  9. Product description • Why we are the best option? – Added Value • Modularity: • Improves operation options and types, adjusting the robot to the application. • Reduced patient anxiety. • Guard Angel: • Software incorporated into the control unit. • Prevent human mistakes. • Makes easier the surgeon task, improving the efficiency.

  10. Index • Motivation • Product description • Market study • Marketing • Financial Planning • Conclusions

  11. Market study - Customers • Potential Customers: • Every entity that provides laparoscopic procedures to achieve its services: • Entities that have own a robot. • Entities that provides traditional laparoscopic techniques. • Other entities related to laparoscopic procedures: • Aesthetic clinics. • Big market possibilities. • Secondary customers have an important paper on the market.

  12. Market study - Competitors • Competitors: • Intuitive Surgical: • Dominates the actual medical robotic market with a monopolist state. • 600.8 million $ of benefits last year (61% more than 2006). • 946 robots units sold at July ’08: • Increase of 30% in the units sold between 2006-07. • 1.1 to 1.7 million $ by unit. • Hansen Medical • Prosurgics • Substitutive Products: Traditional techniques

  13. Market study - SWOT • SWOT: • Opportunities: • Market in growth • High benefits • Final customers can offer improvements • Weaknesses: • Future technology evolution • Increase in production cost • Vulnerability respect big competitors • SWOT: • Strengths: • Product quality • Continuously innovation • Customization • Weaknesses: • High investment • High productive cost • Certifications

  14. Market study - Position • The firm offers: • Confidence. • Security. • Highly related to innovation respect to the competitors. • Differentiation: • Product advantages respect to the competitors. • Constant evolution. • Market segmentation: • Market focused in big hospitals: • More than 325 beds. • Entities with big economical resources.

  15. Index • Motivation • Product description • Market study • Marketing • Financial Planning • Conclusions

  16. Marketing • Objective: • Establish the product as an standard device to execute MIS surgery. • Focus and expansion inside the client. • Show the advantages to the scientific community. • Keep a constant innovation to maintain the leadership

  17. Financial Planning • Product commercialization:

  18. Index • Laparoscopic surgery • Product description • Market study • Financial Planning • Conclusions

  19. Financial Planning • Non-renewable energy is energy taken from finite resources that will eventually dwindle. • Fossil Combustible. • Nuclear Combustible.

  20. Index • Laparoscopic surgery • Product description • Market study • Financial Planning: • Conclusions

  21. Conclusions • Non-renewable energy is energy taken from finite resources that will eventually dwindle. • Fossil Combustible. • Nuclear Combustible.

  22. QUESTIONS AND DOUBTS

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