1 / 26

Hubungan Sistem Pengendalian Manajemen dan Strategi Bisnis

“ the reason why firms succeed or fail is perhaps the central question in strategy”. -Porter, Wheelen & Hunger (1995)-.

dory
Download Presentation

Hubungan Sistem Pengendalian Manajemen dan Strategi Bisnis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “the reason why firms succeed or fail is perhaps the central question in strategy”. -Porter, Wheelen & Hunger (1995)-

  2. Tanpastrategi, perusahaansepertikapaltanpakendali, berputar-putardalamlingkaran. Sepertipengemistidakmemilikitempat yang ingindituju. Joel Ross and Michael K

  3. Hubungan Sistem Pengendalian Manajemen dan Strategi Bisnis Hubungan Satu Arah Hubungan Dua arah

  4. Hubungan Satu Arah • Sistem Pengendalian Manajemen • Strategi Bisnis

  5. Hubungan Dua Arah • Sistem Pengendalian Manajemen • Strategi Bisnis

  6. Jenis Strategi: Perspective 1

  7. Jenis Strategi Tingkat Organisasi Pembagian Tugas

  8. Tingkat Korporasi Tingkat OrganisasiGriffin,RickyW;Ebert, Ronald J. Bisnis, EdisiKedelapan, Jilid 1, Erlangga, Jakarta, 2006. • Srategi Korporasi • Tingkat Bisnis • Strategi Bisnis 2 • Strategi Bisnis 3 • Strategi Bisnis 1 • bisnis apa yang akan dilakukan • bagaimana sumber daya dialokasikan • Tingkat Fungsional • Strategi R & D • StrategiProduksi • Strategi Pemasaran • Strategi Keuangan • Strategi SDM • bagaimana cara bersaing

  9. Tingkat Korporasi Tingkat OrganisasiSchendel dan Charles Hofer, Higgins (1985) • Srategi Korporasi memberi pelayanan yang baik terhadap tuntutan dan kebutuhan masyarakat • Tingkat Bisnis • Strategi Bisnis 2 • Strategi Bisnis 3 • Strategi Bisnis 1 • Enterprise Strategy • Tingkat Fungsional • Strategi functional ekonomi • Strategi functional manajemen  • Strategi isu stratejik mengontrol lingkungan planning, organizing, implementating, controlling, staffing, leading, motivating, communicating, decision making, representing, dan integrating. keuangan, pemasaran, sumber daya, penelitian dan pengembangan.

  10. Pembagian Tugas • Strategi Generik Porter • Strategi Generik Glueck • Strategi Generik Schermerhon

  11. Strategi Generik Porter

  12. Strategi Generik Glueck Strategi Stabilitas (stability) Tidak mendambah produk, efisiensi Strategi Penciutan (retrenchment) Pengurangan produk Strategi Ekspansi (expansion) Menambah produk Strategi Kombinasi (combination)

  13. Strategi Generik Schermerhon

  14. David, 1998; Porter 1980 dan 1985 • Forward Integration Strategy • Integration Strategies • Strategi Integrasi ke belakang (Backward Integration Strategy) Strategi Utama Strategi Generik • Strategi Integrasi Horisontal (Horizontal Integration Strategy) • Strategi Penetrasi Pasar (Market Penetration Strategy) • Intensive Strategies • Strategi Pengembangan Pasar (Market Development Strategy) • Strategi Pengembangan Produk (Product Development Strategy) • Jenis Strategi • Strategi Diversifikasi Terpusat (Concentric Diversification Strategy) • Diversification Strategies • Strategi Diversifikasi Horizontal (Horizontal Diversification Strategy) • Strategi Diversifikasi Konglomerasi (Conglomerate Diversification Strategy) • Strategi Penggabungan Usaha (Merger Strategy/Joint Venture) • Strategi Pengurangan/Penghematan (Retrenchment Strategy) • Defensive Strategies • Strategi Pelepasan (Disvesture Strategy) • Strategi Likuidasi (Liquidation Strategy) • Strategi Kombinasi (Combination Strategy)

  15. Strategi FungsionalHunger dan Wheelen (2001:262)

  16. Jenis Strategi: Perspective 2

  17. Clasification of business strategies • Cost Leadership Strategy • Differentiation Strategy • Focus Strategy • Focus-Low cost • Focus-Differentiation • Hybrid (Combination) Strategy • No Definite Strategy

  18. How to Implement the Stratgey?Using Balance Scorecard

  19. PerumusanStrategi Balance Score Card - Kaplan, Robert and David Norton, The Balanced Scorecard: Translating Strategy into Action

  20. Balance ScoreCard ”...... a set of measures that gives top managers a fast but comprehensive view of the business..... includes financial measures that tell the result of action already taken….. completments the financial measures with operational measures on customer satisfaction, internal process, and the organization’s innovation and improvement activites – operational measures that are drivers of future financial performance. Kaplan, Robert and David Norton, The Balanced Scorecard: Translating Strategy into Action

More Related