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Kody Harper Jie Lian (Jet) Enkhtamir Otgondemberel Jon Hoffart Stephen Ngunjiri

Sears Holdings. Kody Harper Jie Lian (Jet) Enkhtamir Otgondemberel Jon Hoffart Stephen Ngunjiri. History. 1886 - Sears company founded 1887 - Alvah Roebuck 1889 - Sold watch business 1893 - Sears Roebuck and Company 1906 - Publicly traded. History. 1925 - First store opens

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Kody Harper Jie Lian (Jet) Enkhtamir Otgondemberel Jon Hoffart Stephen Ngunjiri

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  1. Sears Holdings Kody Harper JieLian (Jet) EnkhtamirOtgondemberel Jon Hoffart Stephen Ngunjiri

  2. History • 1886 - Sears company founded • 1887 - Alvah Roebuck • 1889 - Sold watch business • 1893 - Sears Roebuck and Company • 1906 - Publicly traded

  3. History • 1925 - First store opens • 1980 - Acquired other companies • 1993 - Sold Sears Tower • 2003 - Sold Discover Card • 2005 - K-mart purchases Sears

  4. Current and Future Profile • Current Profile • 9th Largest retailer • Annual Revenue $50 billion • Operates 3,900 retail outlets • Future Profile • Develop online sales • Lower prices • Sell more private label products

  5. SWOT Analysis • Strengths: • Merger of Kmart & Sears • Adaptation of sales strategies • Strategic store location • Weaknesses: • Executive departures • Poor sales

  6. SWOT Analysis • Opportunities: • Venture into foreign markets • Innovation and mergers • Increase private labels • Threats: • Competition • Decline in customer demand • Depression of equity market

  7. Industry Analysis • Retailer type • Department Store • JC Penny, Macy’s, Sears • Discount Store • Wal-Mart, Target • Off-Price retailer • Ross • Specialty Store • Home Depot

  8. Industry Analysis • Current Profile • 12% of employment in US • 3.8 trillion in sales revenue in 2009 • Wal-Mart – 404 billion in 2009

  9. Industry Analysis

  10. Industry Analysis

  11. Industry Analysis • Future trend • E-Commerce • Product Cycle • Demand

  12. Competitors • Wal-Mart Stores, Inc. • Kohl’s Corporation • Home Depot, Inc.

  13. Wal-Mart Stores, Inc. • Established in 1962 • 2.1 million employees • Supercenter, neighborhood market, discount store • Abundant capital, business model, global operation, sales strategies

  14. Kohl’s Corporation • Formed in 1962 • Middle income group of people • Family oriented products • 1,000 stores in 48 states • 126,000 employees • 16,389 million revenue in 2009 • Efficient inventory management

  15. Home Depot, Inc. • Formed in 1978 • World largest home improvement retailer • 2,234 stores • 322,000 employees • Revenue exceeded 71,000 million in 2009 • Professional, private brands, special deployment center

  16. Unique Sales Strategy • “Shop Your Way” • Revolve around customer • Many ways to shop • Traditional stores • Online • Mobile devices • “Sears Blue Crew”

  17. Unique Sales Strategy • Traditional Store • Hands on experience • Compare products side-by-side • Online Stores • Open 24/7 • Customization • Complements • Sears.com

  18. Unique Sales Strategy • Mobile Devices • Sears2go • Applications • iPhone • Blackberry • Special text offers

  19. Unique Sales Strategy • “Sears Blue Crew” • Find the lowest price • Searches multiple competitors • Real-time price checks • Rebate submission • Different Types • Appliance • Electronics • Fitness • Commercials

  20. Short-term recommendations • Web site design • Web site language options • TV advertisement

  21. Long-term recommendations • Expansion to emerging markets • Efficient distribution channel • Integration of brands

  22. Conclusion • Good portion of market share • Creation of Sears “Blue Crew” • Focus on recommendations

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