Preliminary research

1. C.A.S.E.S: Work LDV Learning Partnership project 2012-2014 The Kickoff meeting, Paris 22-23/11/2012 Preliminary research

2. Ourresearchconsisted in: • study of the project • looking for a definition of the new model of economic activity & work opportunity - Collaborative & Social Enterprise • exploring the background of collaborative and social enterprise (Polish background mainly) • establishing a databases of good practices in social and collaborative enterprises • defining our aria of interest to proceed with in-depth analysis = research in sub groups

3. Part 1

4. C.A.S.E.S. work Collaborative and Social EnterpriseS as a new model of economic activity & workopportunity

5. Research

6. We propose to investigate across Europe work experiences (mainly start-up activities) - elected by the partners as good practices - in the following areas: - Collaborative enterprises - Social enterprises. Ouraims

7. . Examples are: • Cooperatives • Co-working • Crowd funding • Alternative energy production • Cooperative Transport Services/Schemes such as Bike-sharing, Car-sharing • Fair trade • Open source government services The collaborative and social enterprises are a reality and, in contrast with other sectors, are creating new job opportunities.services

8. A new model of economic activity

9. A new model of economic activity Start-up

10. Whatis • A start-up company or start upis a company or temporary organization designed to search for a repeatable and scalable business model .

11. How it works • Start-up companies can come in all forms, but the phrase "start-up company" is often associated with high growth, technology oriented companies. • Investors are generally most attracted to those new companies distinguished by their risk/reward profile and scalability. That is, they have lower bootstrapping costs, higher risk, and higher potential return on investment. • Successful start-ups are typically more scalable than an established business, in the sense that they can potentially grow rapidly with limited investment of capital, labour or land.

12. Process

13. Start-up Financing Cycle • Start-ups encounter several unique options for funding. Venture capital firms = seed fundingand angel investors may help start-up companies begin operations, exchanging cash for an equity stake. In practice though, many start-ups are initially funded by the founders themselves. Factoring is another option, though not unique to start ups. Some new funding opportunities are also developing in crowdfunding. • A critical task in setting up a business is to conduct research in order to validate, assess and develop the ideas or business concepts in addition to opportunities to establish further and deeper understanding on the ideas or business concepts as well as their commercial potential.

14. Part 1

15. The Polish background Start-up supporters as examples of Collaborative enterprises

16. The Polish background Venture capital firms and angel investors

17. Incubator founds Academic Incubators of Entrepreneurship Academic Initiative is the largest in recent years, aimed at the development of entrepreneurship among young people. AIP operates on 31 best universities in Poland. AIP Incubators Network is the largest institution in Central - Eastern Europe. The Academic Incubators of Entrepreneurship operates more than 1,400 growing businesses. http://www.inkubatory.pl/ How itworks Learn more

18. Seed Capital AIP Seed Capital is a fund investing in innovative start-ups. AIP invests in people and in projects with global potential. Support system based on the three pillars; • Company • Knowledge • Communities. How itworks

19. AIP Seed Capital three pillars COMPANY venture Round • Seed Investment - we invest in your business • Venture Round- we help you in obtaining a second round of funding • AIP Business Link– possibility to use of facilities and services of the AIP Business Link in an office building in the heart of Warsaw. KNOWLEDGE • Seed Kick Off– we organized regular meetings face-to-face with the management team AIP Seed Capital to assist you in building the value of your start-up. • Seed Up- Twice a year we organize a joint trip to support integration and interaction. • Mentoring - Individual meetings with mentors start-ups of AIP Seed Capital associated with the industry in which it operates a mentor. COMMUNITY • Seed Mixer- Presentations and development of contacts with investors • Grow Up Start Up– we organise the event Grow Up Start Up, which is the first and largest annual Congress of start-ups. • Start Up Cup– we organize regular sporting events that allow companies to integrate with each other and meet and favourite informal approach.

20. Business acceleratores AIP BusinessLin We are the best business development accelerator supporting the most innovative start-up companies. We base our model on a sustainable business development programme under which we provide a system founded on three elements: enterprise, knowledge, and community, and thus enable your company to expand to the international market. We create a community of different business sectors and domains. You decide what you want to do and how to run your business, we provide you with the best package of ready-made solutions. We organize theme-specific training courses encompassing knowledge indispensable for every entrepreneur. About

21. Incubator foundsNetworks of Private Investors SATUS together with the leading business environment, established 3 joint-venture companies, the so-called Incubators, which currently hold a total budget of ~ PLN 60 mil. for the following purposes: • selection and preparation of new innovative ideas for the capital inputs of funds and private investors, • investments in new companies established based on the best projects selected, up to EUR 200,000 per project.

22. Incubator founds iNKubatorNK • invests the resources in ventures at the early stage of development. • provides valuable expertise, organize and monitor the development, conduct market analyses and co-develop business concept If you are running a start-up or want to set up your own business focusing on Internet and new technologies – join the iNKubator and get support from NK the biggest social network ad associated partners. iNKubator NK is looking for good projects – like no one else in the market and knows exactly what young Internet entrepreneurs need. iNKubator NK goal is to find products and services that will satisfy users’ needs to a larger extent than the existing offers. How it works

23. Business Angels Networks Amber Business Angels Network The activities of the “Amber” Business Angels Network is financed from the European Regional Development Fund within the Operational Programme Innovative Economy, Measure 3.3 Creating a system facilitating investment in SMEs.Project title: the “Amber” Business Angels Network in North-West PolandPeriod of project’s execution: 1.01.2009 – 31.12.2012Area: Provinces of West Pomerania, Pomerania, Kuyavia-Pomerania, Greater Poland, Lubuskie, and Lower Silesia.

24. IncubatorsSupport groups Innovation Nest Support for high-tech entrepreneurs consist in five products: • NEST VENTURE • NEST GROWTH • NEST KNOW-HOW • SPIN BASICS • SPIN ACCELERATOR

25. services & products more info 1) NEST VENTURE NEST VENTURE is designed for individuals, teams or companies that have already started work on their product / service, are building or have built a prototype, or are one step ahead and are starting to sell. It is good when the project already has a formalized structure in the form of a limited liability company. 2) NEST GROWTH NEST GROWTH is an offer designed for companies which have already achieved confirmation from the market in regards to the value and demand for their service or product and look for an investor with “added value” for the next phase of development and expansion beyond the local market. 3) NEST KNOW-HOW The NEST KNOW-HOW offer is designed for projects seeking a co-investor who will add significant substantive knowledge to the project. Being such an investor, Innovation Nest uses in its work on a given project the methodology and processes identical as in the case of financial investment (see the NEST GROWTH product).

26. services & products more info 4) SPIN BASICS Two-day classes designed for current or future entrepreneurs. 5) SPIN ACCELERATOR Three-month idea incubating classes.

27. The Polish background Examples Supportgroups

28. Associations Interactive Advertising Bureau http://www.iabpolska.pl/index.php?mnu=10

29. Information Mam startup • web platform • Newsletter http://mamstartup.pl/ E-profit • A ,magazine dedicated to new technologies, start-ups, investments and e-business in a nutshell. http://issuu.com/search?q=e-profit

30. Part 3

31. Social & Collaborative aspects of society and economy - which are amplified thanks to the developments in the world of IT. The world ischanging

32. Why marketing is migrating • A short example from to explain why marketing is migrating from marketing 1.0, to 2.0 and the newest one is the marketing 3.0. • To understand what these new concepts are for marketing we could came across with the following definitions: Marketing 1.0 Marketing 2.0 Marketing 3.0

33. Marketing 1.0 aims to sell products;

34. Marketing 2.0 aims to satisfy and retain customers;

35. Marketing 3.0 aims to make the world a better place 

36. What we can consider by this new marketing 3.0 • There is no different in evolution of the new marketing 3.0 and directions that other disciplines are going to. • It is moving to a more human side of the society.

37. Examples Design & innovation as a model of Collaborative and Social enterprise

38. Why design • Design created a link between the world of business and art, developing its own tools, creating a bridge between a creative mind and a mind that thinks in a more logical way. • Today, the discipline has grown and the design became a mindset, a tool that systematically generates change and innovation.

39. Design = innovation • Design became strategic, it is no longer punctual, it acts as an efficient tool for generating change and innovation, and it is the new economy: the Design Economy. • Designers have always been looking for solutions, before they were basically material and visible, but in the new world, solutions are more complex, based on behaviour, location, environment, society, economy, culture and more. • Designers always had to work with complex situations, and are therefore more suitable for this new economy.

40. Design is approach to solve complex problems…

41. Part 4

42. From idea to Collaborative & Social Enterprise collecting good practices

43. 1 st goodpractice One Laptop per Child (OLPC)

44. Whatitis • Low cost product with very good quality and advancedtechnology • An educational toolfestinates to the children in developing countries around the world

45. How it works

46. About • The XO-1, previously known as the $100 Laptop,Children's Machine, and 2B1, is an inexpensive subnotebookcomputer intended to be distributed to children in developing countries around the world, to provide them with access to knowledge, and opportunities to "explore, experiment and express themselves" (constructionist learning). • The laptop is developed by the One Laptop per Child (OLPC) non-profit, 501(c)(3) organization and manufactured by Quanta Computer. • The subnotebooks are designed for sale to government-education systems which then give each primary school child their own laptop. Pricing was set to start at $188 in 2006, with a stated goal to reach the $100 mark in 2008 and the 50-dollar mark by 2010. When offered for sale in the Give One, Get One campaigns of Q4 2006 and Q4 2007, the laptop was sold at $199. • These rugged, low-power computers use flash memory instead of a hard drive, and come with a distribution of Linux derived from Red Hat's Fedora as their pre-installed operating system with the new SugarGUI.[9]Mobile ad-hoc networking via 802.11sWiFimesh networkingprotocol is used to allow many machines to share Internet access as long as at least one of them can see and connect to a router or other access point. • The XO-1 is also nicknamed ceibalita in Uruguay after the Ceibal project.

47. Design • The XO-1 is designed to be low-cost, small, durable, and efficient. It is shipped with a slimmed-down version of Fedora Linux and a GUI named Sugar that is intended to help young children collaborate. The XO-1 includes a video camera, a microphone, long-range Wi-Fi, and a hybrid stylus/touch pad. In addition to a standard plug-in power supply, human power and solar power sources are available, allowing operation far from a commercial power grid. Mary Lou Jepsen has listed the design goals of the device as follows: • minimal power consumption, with a design target of 2–3 W total power consumption • minimal production cost, with a target of US$100 per laptop for production runs of millions of units • a "cool" look, implying innovative styling in its physical appearance • e-book functionality with extremely low power consumption • open source and free software provided with the laptop • Various use models had been explored by OLPC with the help of Design Continuum and Fuseproject, including: laptop, e-book, theatre, simulation, tote, and tablet architectures. The current design, by Fuseproject, uses a transformer hinge to morph between laptop, e-book, and router modes.

48. Learn more

49. Thankyou for yourattentionI

50. This project has been funded with support from the European Commission under the Lifelong Learning Programme.This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. LDV Learning Partnership Project C.A.S.E.S. WORK - Collaborative And Social Enterprises as a new model of economic activity and WORK opportunity Materials develop by;Euro-Idea Fundacja Społeczno Kulturalna e-mail: euroidea.fsk@gmail.com www.euroidea.wordpress.com