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Explore key trends, market forces, stakeholders, laws, and Lantmäteriet's business model for data sharing. Covering important regulations, competitors, financing through fees, and strategic goals. Learn about pricing models, financing, and the challenge of finding the right balance between costs and benefits in data sharing.
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Lantmäteriet’s Business and price model for data sharing National workshop, Sarajevo 25 june 2019
Business model environment Key trends 2 social and cultural trends technology trends trends in regulations socioeconomic trends 2 1 substitutes Marketforces Industry forces needs and demands market segments new players 2 competitors market change Macroeconomic forces 3 stake holders conversion costs suppliers rate of return market economic infrastructure 4 capital market available resources
Key trends that affect our business strategy Mobility Google, Apple, Microsoft etc. E-government Open data
Other important conditions We have a very strong position as a government agency, in some cases monopoly We have to finance our business partially through fees We are allowed to set fees as we se fit in accordance to our missions and goals
Lawsgoverningour business (1) PSI directive (European Union) (In Sweden – Law implemented June 2010 on the re-use of public administration documents) Public authorities must accept all customers Transparent fees (if applied) Equal opportunities for equal refining Terms and Conditions must be relevant and not unnecessarily restrict possibilities for re-use
Lawsgoverningour business (2) Inspire directive (European Union) (Law about infrastructure for spatial information in Europe to support Community environmental policies, and policies or activities which may have an impact on the environment implemented in Sweden 1 January 2011) The law identifies a number of public bodies responsible for various types of information specified in the directive Information responsible authorities should make environmental information available through a variety of services Information responsible authorities should share information to all performing public administrative functions
Lawsgoverningour business (3) Real property registry law (National law) The law specifies what data the registry should consist of Specifies what use the data may applied to Strongly protects private integrity
Customer end use segments Non commercial use/users Education, research and culture Public use (Most public agencies and municipalities are members of the Data sharing community) Commercial use Value-added resellers
Lantmäteriet’s business model Direct delivery and licensing to end user End users Delivery to reseller Value-added resellers Value-added product Lantmäteriet (products) Delivery to 2:nd level reseller Value-added product 2:nd level Value-added resellers Data sharing
Lantmäteriet’s business model Geographical information Lantmäteriet Commercial Developers Simplified processing (consent services) Delivery fee Partner Other commercial developers License fee EU* EU* EU* EU* EU* EU = End user
Major customers Value added resellers (application developers) Municipalities Swedish Environmental Protection Agency Swedish Armed Forces Swedish Transport Agency Swedish Tax Agency Swedish forestry Agency Banks IT-consultants The public (private individuals and NGO’s)
Automated distribution (self service) We strive for increased level of automated deliveries between Lantmäteriet and other public agencies (B2B) between Lantmäteriet and commercial companies (B2B) between Lantmäteriet and citizens (B2C) Which requires Interoperable, standardized data and electronic services Development of viewing services (WMS/WMTS) Development of download services (WFS, WCS) e-services (applications)
Business plan – Strategic goals Self service Automated delivery Standardization Development of e-services Open data? Annual business plan - Vision, mission, strategic goals
Business plan – Strategic goals Our aim is to become a modern authority leading in e-government. This includes, amongst other things, the development of new web services.
Financing and price models Focus on establishing a clear picture of the size of the investment which will be necessary. Financing built on long-term sustainable models. Price models that are flexible relative to the value, way of use and use of geodata. Price models that encourage a wide use of geodata and the price levels should be as low as possible.
THE challenge of balance Which level is “just right”?
Step 1 • Investigate and calculate the flow of money between involved parties at present (2009) • Approx. SEK 46 Million/year between governmental authorities and suppliers of information • Approx. SEK 55 Million/year between municipalities and suppliers of information • The aim of the business model is not to increase the revenue but to distribute the current amount in form of fixed annual fees between users according to agreed principles
Step 2 • Identifying of relevant parameters for calculation of fees • Based on measurable conditions • Conditions must be relevant to the need and use of geodata
Basis for sharing of costs • Parameters which are: • Agreed in advance • Stabile over time, but adjustable • Easy to understand to which category an organisation belongs • Joint parameters: • Need of geodata • Geographic area of interest (municipality, region, nation) • Benefit (back-ground, essential) • Additional parameters: • For state agencies: Annual turn over • For municipalities: Number of inhabitants, total area, densely built-up area, population density
Step 3 • Identifying of relevant types of usage • Establishing of specific terms and conditions for each type of usage • Differentiation of licence fees for different user categories
The annual fee is based on • Need of information (2 steps) • Area of interest (3 steps) • Benefit (2 steps) • Parameters only for municipalities • Area (5 steps) • Population (8 steps) • Population density (6 steps) • Built up area (%) (5 steps) • Turn over (only applicable on Governmental Agencies)) (6 steps) Example based on Swedish conditions
Parties which can sign the user agreement Anyone with public duties Municipalities County councils State agencies Others with official duties (according to law) Private Companies? Individuals?
Metadata & Specifications • Technical Platform • Roles & Responsibilities • Financial & Collaboration Agreement Awareness and mandate for NSDI, the key to success • Awareness • Purpose & Benefits(Business cases) • Mandate • Funding & Legislation