Football Players Against HIV/AIDS: Transforming Communities

1. GBC – opportunities for Business on HIV and AIDSAction Mabalane MfundisiSMYNProject Director 29 Oct 2009, Mercure Hotel

2. Project owner – SAFPU Endorsement – PSL, SAFA, SANAC Sport & Entertainment Sector Participant – FAIR PLAY FOR AFRICA Implementing Agents/ Project Manager – Mosadi Mooka Empowerment Services Current Project Partners AIDS Consortium Soul City Engender Health Grassroot Soccer Nelson Mandela Children’s Fund SABC Sport SABC Radio (Ukhozi , Umhlobo Wenene, Lesedi & Motsweding FM) 30 community radio stations Sports Trust Kagiso tv INTRODUCTION

3. EXECUTIVE SUMMARY • A meaningful contribution by football players in the fight against HIV and AIDS within the context of government’s National Strategic Plan on HIV and AIDS 2007 – 2011 • A project to change behaviour • An excellent opportunity for corporate social investment • Extensive exposure and added value – 2010 World Cup

4. CAMPAIGN OUTLINE • An on-going programme of SAFPU demonstrating commitment by soccer players in South Africa to contribute and play an active role in the fight against HIV/AIDS. • The project is being implemented nationally – with emphasis on KZN, Mpumalanga, NW, Limpopo, Western Cape, Gauteng & Free State. We work closely with District AIDS Councils and Local AIDS Councils of Municipalities on project implementation. • The project works closely with the PSL and individual PSL teams to promote the messages at soccer games – especially discouraging Multiple Concurrent Partners (MCP), promoting behaviour change and encouraging uptake of Voluntary Counselling & Testing

5. CAMPAIGN AT A GLANCE TRAINING INTEGRATED MARKETING & COMMUNICATIONS COMMUNITYENGAGEMENT GAME Identify Trainees Theme Song VCT Roadshows Annual Celebrity Game Radio, TV & Newspaper Information Train-of-Trainers (ToT) Industrial Theatre Social Games Implement Training Promotions withPSL Teams at stadia Coaching Clinics (Focus on Life Skills) Speeches at Events by Ambassadors Interactive Website COMMUNITY MOBILISATION 2010 FIFA World Cup MONITORING, EVALUATION & IMPACT ASSESSMENT

6. TRUTH TO POWER – hero testing

7. MARCHING ORDERS • Sport is recognized as an important tool for nation building and for enforcing social cohesion and economic empowerment – Dr. Zweli Mkhize (Premier of KZN Province)

8. WHY SUPPORT THIS CAMPAIGN • This campaign is worth supporting because it is: • Practical in its approach – linking implementation with Local AIDS Councils of Municipalities – contributing towards government objectives as outlined in the NSP 2007 - 2011 • Local in implementation and global in design • Provides value-for money • Engages with hearts and minds – the best way to change behaviour • Provides branding opportunities for sponsors because it taps into the event of the moment! 2010 World Cup

9. 2010 FWC Platforms & tools • Easy access to the media – great PR potential on all media platforms • Tapping into new media platforms – mobile and web are the way to go!!! facebook, Twitter etc • Usage of our strategic partners to enhance the camapign • Distribution of IEC e.g posters, flyers, e-mails and sms’s to the general public during the roadshows • In your face, youth focussng platforms - trendy t-shirts , caps and lanyards etc • Theme song ready to hit the airwaves and occupy the space – song by Zuluboy who epitomizes the new South African youth, fused with zulu tradition. • Campaign aimed and eyeball to eyeball and personal engagement – schools, Fan Fest/ Parks, stadiums (b4, during and after World Cup)

10. WHAT DO WE HAVE

11. CONTACT DETAILS • Thank you for the opportunity to make this presentation • Mabalane Mfundisi • Project Manager • 011 – 403 0093 • 084 505 8831 • mabalane@showmeyournumber.co.za • Ms. Nonhlanhla Sechele • Marketing Manager • 011 – 339 6713 • 083 926 2914 • nonhlanhla@showmeyournumber.co.za