Blogging on Instagram!

1. www.digitalplatter.in Blogging on Instagram!

2. Unlike web blogging which has long posts, and Instagram blogging can be called microblogging, as the posts are small. To create a great Instagram blog, the following are the steps- Open an Instagram business account Choose a niche/topic for your Instagram blog Come up with an appealing Bio and a profile photo Write your Instagram blog posts keeping in mind your niche Give importance to the photo captions Use relevant hashtags to get discovered Geotag your posts.Use Instagram Stories and Instagram Live to grow your account Interact with other Instagram users www.digitalplatter.in

3. Open an Instagram business account: To open an Instagram business account, you can open it separately or you can switch your Instagram account to a business account and link it with your Facebook Profile. The steps to do this are fairly simple and instructive. Having a business profile has advantages if you are thinking of Instagram Blogging. With a business profile, you can check insights and analytics, promote posts, have a contact button and add links within your stories. www.digitalplatter.in

4. Choose a niche/topic for your Instagram blog: For an Instagram blog, defining and choosing a niche is very important. Based on this people will understand what kind of posts they can expect from you. Consistency about the posts has to be maintained by following the chosen niche. If the followers don’t find consistency with your postings, it may be possible they will be confused and unsubscribe your blog. www.digitalplatter.in

5. Post an appealing bio and a profile photo: A bio and the profile photo are of utmost importance, as they are the first parameters that give an idea about your account. An Instagram Bio is a snippet of information about you, which is below the Profile photo. This information will give the audiences a sneak peek about your profile and the content in it, so keep it in context with your niche. If you want the audience to be interested in your account and follow it, you need to create an enticing Bio and upload a capturing photo. www.digitalplatter.in

6. Write your Instagram blog posts keeping in mind your niche: Instagram blog is a microblog, so keep the posts short and interesting. Unlike a regular blog post with 500+ words, you need to make sure that the Instagram blog is to the point and focused. Add quality and engaging photos in your feed to gather viewers and followers. But stick to your niche in 2200 characters. If you want Instagram blogging to be your main social media platform for posting the content, you’ll need to post easy to digest content in the stories and blog at least every day. www.digitalplatter.in

7. Give importance to the photo captions: Instagram is all about photos and stories. If you are blogging on Instagram, you need to give importance to the captions. Without a proper caption, audiences won't be able to relate to the photo and stories in your blog. Make the first line of the caption interesting and add a call to action (CTA) in the end to get attention from the users. www.digitalplatter.in

8. Use relevant hashtags to get discovered: The hashtag makes you discoverable in search, even for the non-followers, hence choosing a relevant hashtag is essential for targeted traffic to your account. You can use 30 hashtags in a static Instagram post and 10 in an Instagram story. With a relevant hashtag, one can get about 17,000 impressions from hashtags alone. You can use a hashtag finder like Tailwind and Later.com, to find a relevant # for your content. www.digitalplatter.in

9. Geotag Your Posts: Geotag can help you gain followers. If you Geotag a post, you are letting the audience know your whereabouts. If Instagram users search location-based posts, they might stumble upon your blog, and can subscribe to it if they like the posted contents. www.digitalplatter.in

10. Use Instagram Stories and Instagram Live to grow your account: Social media is used with the thought of being social. Posting only photos and stories as a blogger to grow your account, isn't the way. Interact with other Instagram users by following them, liking and commenting on their blogs and stories. This can lead to the users to follow you back.  Use Instagram Stories and Instagram Live to engage your audience and promote your account. Happy Insta-Blogging! www.digitalplatter.in

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