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Building Sustainable Common Services Centres in rural India

Building Sustainable Common Services Centres in rural India. Ashis Sanyal, Senior Director (e-Governance) Department of Information Technology, Govt. of India, New Delhi – 110 003. Disclaimer.

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Building Sustainable Common Services Centres in rural India

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  1. Building Sustainable Common Services Centres in rural India Ashis Sanyal,Senior Director (e-Governance)Department of Information Technology,Govt. of India, New Delhi – 110 003

  2. Disclaimer The content in this presentation are comments and observations of the Presenter and do not reflect the views of Government of India

  3. Presently in India Proliferation of Information and Communication Technologies (ICT) have been perceived as an important Key Performance Indicator (KPI) for Economic Development of the regions hitherto unreached by ICT

  4. Government has also taken a considered decision on ICT interventions in all walks of Governance (e-Governance) • To provide a new face to the Government leading to changing the entire gamut of relationship between Government and Citizen • For fast, responsive and transparent governance • For more effectively reaching the huge un-reached population in remote rural areas • For significant reduction in cost of delivery of government services

  5. Common Services Centre Scheme In September 2006, Govt of India approved a flagship Scheme to establish 100,000 Common Services Centres (CSC) across rural India, with an estimated total outlay of 1.44 bn USD to be expended over 4 years -One CSC per approx 6 villages.

  6. Some Important Features of CSC Scheme • A high-level programmatic approach in implementation by outsourcing a National Level Program Manager - National Level Service Agency (NLSA) • Single window service delivery for both G2C and B2C services. • Implementation through Public-Private-Partnership model • Financial Support for a handholding period of four years

  7. Some Important Features of CSC Scheme …contd • Three-tier Implementation / Operation • At the top level, the State Designated Agency (SDA) in 29 states • At the middle-level, the Service Center Agency (SCA), identified by each State through a bidding process (lowest bid for government support sought per CSC per month for 4 years) • At the bottom level, the actual Operator of the CSC, the Village Level Entrepreneur (VLE)

  8. Current Scenario: Common ServicesCentres • Many ICT-enabled e-Community Centres by some States Govts. Civil Society entities, NGOs & Local Entrepreneurs • About 10, 000+ Centres currently functional • Models now available for Need Assessment Survey Procedures, Demand Estimation, Impact Analysis, Value Proposition for Services etc. • Still these are isolated efforts and Growth / Expansion / Replication rate is far from desirable • Dept. of IT, Govt. of India launched the Scheme of CSC for calibrated interventions in Policy & Funding support to create enabling environment for faster roll-out of such centres

  9. Perceived Objectives: Common Services Centres • To create a low cost vehicle for government institutions so that easy, direct and cost-effective delivery of e-governance services to the rural citizen be possible • To develop, test and demonstrate, portfolio of products and services which can be delivered through these Centres • To customize and deliver standard products and services as per local needs • To build capacity for support system for new enterprise and infrastructure for such delivery outlets • To provide a platform to Civil Society Organizations and NGOs to reach and communicate with remote and isolated communities Contd…

  10. Perceived Objectives: Common Services Centres …Contd • To demonstrate that to bring sustainable economic and social growth in underserved rural India by using the benefits ICT, one has to take sustainable business approach and not merely a philanthropic approach • (By meeting all these objectives above) to create significant and lasting impact on rural livelihood in the areas of empowerment, equal opportunity, gender equity, social inclusion, better governance, employment generation and human development

  11. Value-adds Data Collection, Rural BPOs, etc. Quality of Life Entertainment Social Development Education, Healthcare, Agricultural Extension, etc Create Income Opportunities Market Linkages Save Costs E-Government Services The Services Model The power of the CSC would liein its focus on content customization and multi-lingual delivery of End-to-End Services

  12. RURAL SERVICE DELIVERY Rural Society & Service Requirements • High income, upper caste, large land holding group with adequate literacy, health and Housing • Market prices, Land records, News, Entertainment, E-mail, Health • Low income, small land holding, small traders, poor literacy, health and housing • Education, Health, Market Prices, Government Loan • Low/No income, no fixed employment, backward class, poor literacy, health and dwelling, no land holding • Eligibility Certificates for Anti-poverty Schemes, Health, Education Contd…

  13. RURAL SERVICE DELIVERY Key Parameters to be considered …Contd • Rural Dynamics • Expected to play a major role as it defines the volume of transaction and kind of service mix. • Population is the major factor which indicates volume as well as revenue generation • Rural Economics • BPL & APL data would determine the impact • Rural Infrastructure • Geographic dispersion, power, road, telephone etc. play major role Contd…

  14. Rural Service Delivery …Contd Framework Segmentation of Villages 1 2 3 4 5 6 7 8 9 10 Not sustainable sustainable Viable Profitable Segment value of a village = Rural Dynamics (7) + Rural Economics (1.5) + Rural Infrastructure (1.5) Contd…

  15. Rural Service Delivery …Contd • Government • Certificates, Licenses, Grievance Redressal • Law & Order, Govt. Welfare Schemes • Private • Market prices, Education, News, Entertainment, Communication • Govt. – Private • Mixed Services Most of the current initiatives targeting services in a particular market segment, not quite achieving self-sustainability Contd…

  16. Corporates operating in rural areas e-Service providers New business services Government Business NGOs Agro- business Consumer products Finance Information services e-Governance initiatives Information, services, money, goods? Delivery network Policy, funding schemes Government Policy, funding Communities/markets Regional hub Village kiosk Network orchestrator Hardware, software, connectivity Infrastructure providers ...with Delivery Network at the Core of a Network of Stakeholders

  17. Government Service Delivery Strategy • In course of time, all services would be web-based, any-time, any where basis • At present limited information-based services are on the net • Multiple channel Service delivery to continue for some time to come • Capacity Building program for the HR to cope up with the situation • Wide level training for the Govt. officials on software applications, infrastructure handling, change management and Government process re-engineering • Back-end automation and readiness for net-based service delivery

  18. Building Rural Common Services Centres Macro Issues • Government-on-line is a very complex issue • Many Technical, Financial, Management & Risk issues • Single window e-Service Delivery through Common Services Centres at remote place warrants appropriate dis-aggregation • Structuring of Front End • Structuring of Back End • Middleware for all Technical, Financial and Management parameters

  19. Organisational Support to deliver G2C services • Different levels of authorisation for the SCA/ VLE for delivery of G2C services • Authorisation for revenue sharing for revenue-based G2C services • Nominal fees to be levied from citizen for information-based G2C services

  20. Other Key Parameters for Sustainability • Viable Business model • Min Range of Services • Partnership: Entrepreneur, Industry, Govt • Role of the Local Govt • Aligning existing Govt programs • Eligibility of Entrepreneurs • Aggregation: Recommended Reach / Geographical Spread

  21. Common Services Centres : Conclusions Impact On Rural Livelihood • Good Governance • Empowerment • Equal Opportunity • Human Development • Income / Employment Generation

  22. Ministry of Environment & Forests, Government of India Common Services Centres “No power can stop an idea whose time has come” - Victor Hugo

  23. “The dreams of the digital empowerment of rural India aren’t dreams any more. They are slowly taking real shapes in the hands of the rural poor, who with luck and IT on their side, will not remain impoverished much longer” - DATA QUEST, Sept.30th, 2004 A leading fortnightly IT Magazine of India

  24. Thank You For Your Kind Attention asanyal@mit.gov.in

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