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Nissan Student Brand Manager 2012

Showcase your creativity and strategic thinking as a final year management student from institutes in India by presenting 4 innovative marketing ideas to boost Nissan's brand awareness across car categories. Register online at www.nsbm.in before 30th May 2012.

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Nissan Student Brand Manager 2012

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  1. Nissan Student Brand Manager 2012

  2. Who am I? Name College City Achievements Hobbies Eligibility: All final Year Management Student from Institutes in India can only apply for this program. One Year Program Student cannot apply for this program. See the eligibility details / rules and regulations on the website.

  3. General Guideline: • Each candidate is requested to register online at the following website : www.nsbm.in and submit their marketing presentation as per the brief given below: • Format: Power point Presentation • No. of Slides: Approximately 7- 8 slides • File Size: Not more than 5MB • Presentation Focus: Candidate has to make the presentation as follows: Present 04-innovative marketing ideas to increase the Nissan Brand awareness in India which in turns create a compelling need for one to be associated with the brand and enhances pride of ownership under the following car categories: • Hatchback • Sedan • SUV • MUV • Sports Car Your ideas can be in any areas which could include but not limited to - Product / Branding / Communications / Pricing / Distribution (Dealership) / Sales & Service

  4. General Guideline: • Evaluation Parameters: Each Idea / Presentation will be evaluated on the basis of following parameters: • innovativeness of the idea • Comprehensiveness of the thought process • Consumer connect • Relevance to the Automotive industry and to Nissan India is an absolute must Note : Evaluation does not provide weightage to more than 04 marketing ideas Registration Last date for submission :30th May 2012, Before 23:59 Hrs

  5. Innovative Marketing Idea - 01 Concept

  6. Innovative Marketing Idea - 02 Concept

  7. Innovative Marketing Idea - 03 Concept

  8. Innovative Marketing Idea - 04 Concept

  9. I can be the NSBM 2012 because… Here you have to explain why you should be selected as an Nissan Student Brand Manager 2012.

  10. Do’s and Don’t • Please be specific while writing your idea and always keep in mind the evaluation parameters. • Multiple entries are allowed from one college. • Try to be innovative while suggesting your ideas. • One person can only submit one presentation. • Don’t exceed the size i.e. 5MB (PDF / PPT both acceptable) • Do not change the template of the presentation • Delete the Guidelines slide while sending your entries. • Flow of the presentation should be Slide1 : Introduction Slide 2: Innovative Marketing Idea - 1 Slide 3: Innovative Marketing Idea - 2 Slide 4: Innovative Marketing Idea - 3 Slide 5: Innovative Marketing Idea - 4 Slide 6 : I can be NSBM 2012 because……

  11. Thank you for participation.In case of any query please feel to write us at Email : nsbm@hai.net.inFollow us on Facebook https://www.facebook.com/nissanstudentbrandmanagerTwitter:https://twitter.com/#!/

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