Slide-n-Ride

1. Slide-n-Ride Reforming South Africa’s Transportation System

2. Today’s Agenda • A Highly Populated Continent • An overview of Africa’s population • The Effects of Pollution • Current forms of Transportation in Cape Town • The Green Initiative towards reforming South Africa’s Transportation System • Slide-n-Ride • How it works • Target Markets • Integrating into South African Culture • Locations • Creation of Jobs • Giving back to the community • Success Stories

3. A Highly Populated Continent • South Africa is the 5th most populated country out of the 58 countries in all of Africa 1 billion people = 15% of the world population

5. The Effects of Pollution

6. Current forms of Transportation in Cape Town

7. Transportation in Cape Town • Buses: Golden Arrow Bus Services • Operates scheduled bus services throughout the Cape town metropolitan area • Two Types of Taxis: • Minibus Taxis • Metered Taxis

8. Golden Arrow Bus Service • April 2012: 4-week long bus strike • Left commuters across the country stranded for weeks • Parties agreed to a 9.5% across the board wage increase • How long until the next bus strike?

9. Minibus Taxis • Used by majority of population who cannot afford private vehicles (over 60%) • Often poorly maintained • Not road-worthy • Make frequent unscheduled stops causing accidents • Often filled over legal passenger allowance causing high casualty rates when involved in accidents

10. Metered Taxis • About 1,000 in Cape Town • Not allowed to drive around city to solicit fares • Must be called to a specific location • Mostly used by tourists • Safer than minibus taxis • Rates vary from R8 to about R15 per kilometer

11. The Green Initiative towards reforming South Africa's Transportation System

12. Slide-n-Ride • Provides South African commuters a healthier, cheaper alternative to reach all of the destinations they need to quickly and efficiently. • An environmentally friendly transportation system that positively impacts the community and its infrastructure

13. How it works

14. Target Markets • Tourists: specifically European tourists • SA is an extremely popular tourist destination therefore a large amount of revenue is generated from tourism • Cycling tourism is developing rapidly throughout Europe and is become one of the fastest growing sectors in the tourism industry • College Students

15. Integrating Bicycles into SA Culture • Sports Endorsers • Influential Football Players • Influential Rugby Players • Ads in popular newspapers • The Cape Argus • The Cape Times • Announcements on radio stations & major talk radio stations • 94.5 kfm • Good Hope FM • Cape Talk • UCT Radio (104.5 MHz FM)

16. Demonstrations • A frequent event held in various locations in Cape Town; music, food, and bikes that can be test driven; free helmets given away. Free to public. • Ambassadors • Young, energetic, college kids whose role is to promote the brand. • Facebook • Like page on Facebook for a chance to win a free month pass • Twitter • Provides latest deals and newest locations • Instagram • Picture competition

17. Locations • Initial Location: Cape Town • University of Cape Town • Stellenbosch University • University of Western Cape • Green Market Square • Long Street • Waterfront Area

18. University of Cape Town • 15,800 Undergraduate students • Jammie Shuttle: free to all UCT students • UCT Green Campus Initiative: • Ridelink • Annual Events • Residence Energy Challenge

19. Stellenbosch University • 27,823 Undergrad • Free shuttle being developed • Matie Bike: • Students rent a bike for a semester/year • SU and Sustainability • Eksom Energy Challenge • EcoMaties

20. University of the Western Cape • 15,226 Students (including Undergraduate & graduate) • Located in Bellville, suburb of Cape Town • Urban Setting • More research

21. Green Market Square • Popular tourist attraction • Flea Market • Inn on the Square • Very close to many bars, restaurants, clubs, etc. • Well-lit at night • Generally safer area

22. Long Street • Popular street for tourists & college students • Lined with restaurants, bars, clubs, book stores, clothing shops, etc. • Prime location for bike stations • Multiple bike stations

23. V&A Waterfront • 22 million tourists annually • South Africa's most visited destination • 5-star hotels on the Waterfront, resorts & inns, boutique hotels, & larger guesthouses • Many potential bike stations

24. Future Expansion • Storefronts • Townships • Schools • Johannesburg • Durban • Cities all over Africa

25. What does this mean for SA? • A reduction in SA's carbon footprint • Forward Linkages • Backward Linkages • Creation of jobs • Giving back to the community

26. Creation of Jobs • Accounting/Finance • Administration • Ambassador • Assembly • Assembly Laborer • Bicycle Service Tech • Customer Service • Management • Marketing • Non-profit Manager • Operations • Project Management • Public Relations • Station Service Department • Station Service Tech • Bicycle Service Department • Bicycle Redistribution Tech • Bicycle Mechanic

27. Giving Back to the Community • Donations made to various organizations that focus on improving the standards of living through education, food, housing, recycling, etc.

28. Success Stories • "In fact, the idea of sharing public bikes has become so popular that they are becoming must-have amenities for cities." -Alana Abramson, Newsgathering/Ops coordinator at ABC News • "The success of bike shares in cities like Washington DC, Boston, Montreal and Toronto makes it clear that for cities that want to be competitive and want to be providing better service for their citizens they will be offering bike share programs."-Andrew Stober, Chief of Staff for Philadelphia Mayor's Office of Transportation and Utilities

29. Citibike NYC • Launched May 27th • More than 40,000 annual members • 6,000 bikes throughout NYC • 300 stations • Ultimately wants to grow to 600 stations and 10,000 bikes • Prices: • $9.95 + tax: 24-hour access pass • $25.00 + tax: 7-day pass • $95.00 + tax: Annual member

30. Public Bike System Company • Created the 1st large-scale solar-power bike share system in the world in 2008 • Located in Montreal • 3,000 bike system • Expanded to 5,000 bikes since 2008 • Named the 19th Best Invention of 2008 by Time Magazine

31. Thank you for your time!