Recast

1. Recast

2. Creating Presence • Help readers see and feel the problem. • Anecdotes • Examples • Cite startling facts or statistics Get your reader mentally and emotionally involved.

3. Appealing to Decision Makers Show how your proposal will benefit them directly. Give the reader reasons to agree with you.

4. If addressing a conservative audience If your audience includes people who will inherently be reluctant to change: Show the shortcomings of keeping things unchanged. Show the lost potential in not changing things.

5. Justify your argument • Argue that an action should (should not) be taken because it is right (wrong) according to principle. • Argue that an action should (should not)) be taken because of the consequences. • Argue that an action should be taken because of a similar example. • A&B 452 for templates

6. Proposals as Visual Arguments or Power Point Recast can be a visual argument. Use photographs, drawings, graphs to get an audiences attention or make a statement. http://mrbadak.com/2011/07/07/doctor-tattoo/

7. Power Point Text and speech, along with images can be a powerful tool to reach an audience when presenting information live. Things to consider: Audience for presenting the power point. It’s not Composition 102 (even though that it where you will be presenting it). Who would you present it for? Why is power point a good tool for that group and for your argument? These are things to think about and then explain in your rationale.

8. Generative Ideas if You’re Stuck Think about a problem dealing with your research essay that needs to be solved. Think about audiences for which your paper was written. Think about who is most affected by the issues you bring up. Think about who could most use the information you want to provide. (The individuals with the issue, or someone like a Congressperson who can affect change).

9. Document Design Features Consider your audience when thinking about font sizes, styles of text, bold face versus Italics. What is important, what needs to stand out? Tag lines, titles, and attention grabbing photos or videos. Example: Young adults may want the information “youtube” style, while Dr.’s may want the info. in brochure format since their time is valuable…

10. Medium and Genre Go to Medium power point.

11. For Speeches Think about your subject matter and also the way that you say something (rhetorical approach). Tell the audience what you are about to say, say it, then tell them what you said. Make sure when speaking you let us know when a quote is coming with attributive tag signals, “According to … from the …, he states in his article…”

12. Visual Aids It’s not about perfection. It’s okay if things don’t work. You only have 2 to 3 weeks to complete the project. Focus on making your argument clear and persuasive, and the rationale serves as a guidepost for me to know your intention, rather than the result. Don’t be afraid to be creative or do something you aren’t familiar with. Try not to overdesign or become too focused on the visual effects than making sure the ideas and the argument are clear and designed to the audience.

13. Audience Ted Talk http://www.ted.com/talks/amy_lockwood_selling_condoms_in_the_congo.html

14. Don’t Forget Appeal to the audience’s logos, ethos, pathos… The object of the assignment is to re- tell your argument to a different audience than that of the scholarly research essay. Think about your audience and how they would like to receive the information. Think about what types of users like different mediums (youtube v. newspaper editorial – who views each genre?) Your rationale must explain the genre you chose and who your intended audience is.

15. Group Activity • Explore or Enquire • Focus of Writing: A significant subject-matter problem that puzzles writer. • Relationship to Audience: You take readers on your own intellectual journey by showing your inquiry process (raising questions, seeking evidence, considering alternative views). • Is narrative based, and is thesis seeking-rather than thesis supporting. • Examples include articles or books focused on process of discovery, freewriting, research logs. • Inform or Explain • Focus of Writing: Factual knowledge addressing a reader’s need or curiosity. • Relationship to Audience: You provide knowledge that your readers need r want, or you arouse curiosity and provide new, surprising information. You expect readers to trust your authority. • Factual based: Some examples include encyclopaedia articles, instruction booklets, informative magazine articles, and informative websites. • Analyze, Synthesize, or Interpret • Focus of Writing: Complex subject matter that you can break down into parts and put together in new ways for greater understanding. • Relationship to Audience: Using critical thinking and possibly research, you challenge readers with a new way of understanding your subject. Skeptical readers expect you to support your thesis with good particulars. • Examples include scholarly articles, research papers, public affairs magazine articles, blogs. • Persuade • Focus of Writing: Subject-matter questions that have multiple controversial answers. • Relationship to audience: You try to convince readers, who may not share your values and beliefs, to accept your stance on an issue by providing good reasons and evidence and attending to alternative views. • For example, letters to the editor, op-ed pieces, advocacy websites, research essays.

16. Public Service Announcement (Poster) • Create a poster that recasts the issue argued in your research essay as a public problem and calls for action and support. • This project calls on you to capture your argument in a highly condensed form, while making it visually clear and memorable. • You will need to consider all the features of visual arguments—type sizes and fonts, layout, color, and images and graphics—to grab the attention of your audience, construct a compelling sketch of the problem, and inform your audience what course of action you want them to take. • Advocacy Website • Create a website that recasts the issue argued in your research essay as a public problem and calls for action and support. • This project calls on you to capture your argument in a highly condensed form, while making the site easy to read and navigate. • You will need to consider all the features of visual arguments—type sizes and fonts, layout, color, and images and graphics—to grab the attention of your audience, construct a compelling sketch of the problem, and inform your audience what course of action you want them to take. • Advocacy pamphlet • Create a pamphlet that recasts the issue argued in your research essay as a public problem and calls for action and support. • This project calls on you to capture your argument in a highly condensed form, while making it easy to read, visually clear, and memorable. • You will need to consider all the features of visual arguments—type sizes and fonts, layout, color, and images and graphics—to grab the attention of your audience, construct a compelling sketch of the problem, and inform your audience what course of action you want them to take. • Speech/Presentation with visual aids • Recast your research argument essay as a prepared speech of approximately five to eight minutes supported with visual aids. • Your speech should grab the attention of your audience, construct a compelling sketch of the problem, and inform your audience what course of action you want them to take. • As you deliver your speech, use appropriate visual aids to give presence to the problem, highlight points, provide memorable date or evidence, or otherwise enhance appeals to logos, ethos, and pathos.

17. Informative podcast • Recast your research argument essay as a podcast of approximately five to eight minutes. • Your podcast grab the attention of your audience, construct a compelling sketch of the problem, and inform your audience what course of action you want them to take. • As you deliver the podcast, consider how the act of delivery changes when using a medium without visual aids. • Consider structuring the podcast as an interview with your sources, adding music or other voices to make it more engaging. • Advocacy Video • Recast your research argument essay as an advocacy video of approximately 3-5 minutes. • Your video should capture your argument in a highly condensed form, while making the video engaging, easy to follow, and interesting to your viewers. • You will need to consider how the contents of your video grab the attention of your audience, construct a compelling sketch of the problem, and inform your audience what course of action you want them to take. • Comic Strip • Create a comic strip that recasts the issue argued in your research essay as a public problem and calls for action and support. • This project calls on you to capture your argument in a highly condensed form, while making it visually clear and memorable. • You will need to consider all the features of visual arguments—type sizes and fonts, layout, color, and images and graphics—to grab the attention of your audience, construct a compelling sketch of the problem, and inform your audience what course of action you want them to take. • Research Narrative • Create a narrative or story based on the information in your research argument essay. • This project calls on you to incorporate the essential features of your essay into a narrative structure, emphasizing a descriptive scene, character development, and plot.

18. University of Cincinnati student Imagine this audience to be composed of undergraduate students at the University of Cincinnati. Think about the types of information they would find interesting and compelling as you construct your recast. Doctor or Medical Professional What would you have to consider for this type of individual? How would they want the info. presented to them based on the nature of their job? Congressperson What kinds of information would they find relevant? What form should it take? How do you get their attention when so many groups are competing for their time. Elderly Person This audience is above the age of 65. Think about the types of information they would find interesting and compelling as you construct your recast, while keeping in mind what might potentially be considered inappropriate for this age group. Adult member of the community This audience is very general. They consist of adult community members (above the age of 25). Your aim is to create a recast project that will be understandable and compelling to this diverse group of people who have in common living in the same city.