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~ Behavioral Psychology~

“The principle modus operandi of [environmental] organizations is to frighten people rather than offer them a world to which they will turn because of the reinforcing consequences of doing so”. B.F . Skinner Chapter 5. ~ Behavioral Psychology~

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~ Behavioral Psychology~

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  1. “The principle modus operandi of [environmental] organizations is to frighten people rather than offer them a world to which they will turn because of the reinforcing consequences of doing so”. B.F. SkinnerChapter 5 ~ Behavioral Psychology~ Contingency managementAmber GilewskiTompkins Cortland Community College

  2. Behaviorism or behavioral psychology: • Focuses on the ways in which behavioris controlled by the environment Environment: • The total physical, social, political, and economic situation in which a person behaves • The total environment cues behaviors, which then are followed by consequences: • Rewards • Punishers

  3. Schedules of Reinforcement Continuous reinforcement schedule: • People’s actions tend to change more quickly when consequences are consistently administered Portlandia: No Grocery Bag Intermittent reinforcement schedule: • Behaviors will last longer when reinforcers are withdrawn, and will extinguish more slowly • Behaviors developed under optimal reinforcement schedules can become habitual and thus very durable (i.e. charging for bags)

  4. Contingency trap: • Occurs when immediate short-term reinforcers are more powerful than long-term ones Behavioral engineering: • Involves altering the contingencies thatcreate or maintain destructive actions tomotivate pro-environmental behaviors

  5. People are more likely to act in environmentally responsible ways when reinforcers are intrinsic • In other words, when the activity is enjoyable or in alignment with the person’s values • Values aren’t typically sufficient to motivate behavior • However, the opportunity to reduce cognitive dissonance – the disconnect between attitudes and behavior – is reinforcing

  6. Community Based Social Marketing (CBSM): • Focuses on interventions that reduce or remove punishing aspects of behavioral change, in four ways: • Recognizing the barriers to environmentally appropriate behaviors • Selecting particular behaviors to promote • Designing programs that effectively address specific barriers • Following-up after the intervention to evaluate success

  7. Attempts to curtail environmentally destructive behavior are likely to extinguish if not consistently prompted(using SDs) or reinforced • Humans deplete resources because the real costs of consumption are not yet contingent on actions Social dilemmas or social traps :  • Happen when there is an inherent conflict between an individual’s self-interest and the interest of the larger group

  8. Steps of a self-control project: • Define the problem • Set a goal • Make a public commitment • Observe baseline behavior • Design a stimulus control • Formulate a contract  • Check on changed behavior • Consider ways of generalizingthe change to related behaviors

  9. Addiction: The Stages of Change Model. Reprinted from DiClemente, C. (2003). Addiction and Change: How Addictions Develop and Addicted People Recover, New York: Guilford, Figure 3, p. 30. With permission.

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