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Global Anti Counterfeit Packaging market for Food and Pharmaceuticals- Technologies & Global Markets (2009 to 2014). Markets & Markets – Analyst Briefing Research Analyst : Kunal Bhardwaj Moderator: Manisha Shenoy. What M&M can do for ABC
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Global Anti Counterfeit Packaging market for Food and Pharmaceuticals- Technologies & Global Markets(2009 to 2014) Markets & Markets – Analyst Briefing Research Analyst : KunalBhardwaj Moderator: Manisha Shenoy
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Agenda for the briefing • Introducing the subject • Overview of the market • Market trends- Opportunities, Growth factors • Application of anti counterfeit - Market prospective • Competitive scenario
Market Trends Top Anti-Counterfeiting Security Systems Key Market Drivers Tracking products in the supply chain Counterfeiting in food and pharma Unique RFID attribute Increasing awareness Track and Trace Application in alternate anticounterfeiting technology High profit margin with wider application Low price Authentication High expense in implementation Can be duplicated Competition boosting development Increasing focus on R&D Technology Market Key Market Restraints Incapable of tracking and tracing in supply chain Expense associated with high end technology Barcode is losing out to RFID market Counterfeit in pharma supply chain Duplicity of food and beverages Application Market Low level security Global recession New technology threatens existing technology Anti-counterfeit Market Tracks packaging until tampered Better alternatives available Cost factor
Comprehensive Market Segmentation Global Anti Counterfeit Packaging Market Taggants Holograms Inks and dyes Authentication Technology Market Track & Trace Technology Market Watermarks RFID Others Barcodes Anti Counterfeit Applications Market Pharmaceuticals Food Market Revenues (Ascending)
Market Dynamics Drivers & Restraints Opportunities • Growing demand for secured packaging • FDA initiative • Intelligent counterfeiting and increasing cases of counterfeit • High investment limiting adoption of anti counterfeit technologies • Track & trace technologies promising growth • Lifestyle drugs offering significant growth potential • Upcoming Asian market • Recognition of anti counterfeit benefits among manufacturing companies, regulatory bodies and technology providers Market Drivers
Geography 46.4 AAGR 6.3% AAGR 6.3%
Comparative Analysis Competitive Prices High Competition High Break Even Point Bar Codes Inks & Dyes Holograms RFID Taggants Low Entry Barriers High Entry Barriers Watermarks Monopoly/ Less Risk Low Competition Less Demand
High RFID Holograms Taggants Inks and Dyes Market Growth Rate Barcodes Watermarks Low High Relative Market Share Low Investment Opportunities Lucrative market Upcoming potential markets
Application Market High Retail stores Packaged Dairy products Internet Pharmacies Baby Food Anti counterfeiting measures Point of sale Convenience Food Packaged Bakery items Packaged Sea Food products Packaged Meat products Low Confectionary High Low Level of counterfeiting
Market Revenues by Application 79.3 CAGR 8.6% 46.4
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