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Is Terrestrial Radio Grounded?

Is Terrestrial Radio Grounded?. Jim Dunagan ISC 110. Someone’s Always Been Trying to Kill Radio. Movies TV Satellite radio Digital audio – a different story?. The iPod Leads The Way. Became definitive way to listen to digital music files Spawned radio station formats 2005-2006

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Is Terrestrial Radio Grounded?

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  1. Is Terrestrial Radio Grounded? Jim Dunagan ISC 110

  2. Someone’s Always Been Trying to Kill Radio • Movies • TV • Satellite radio • Digital audio – a different story?

  3. The iPod Leads The Way • Became definitive way to listen to digital music files • Spawned radio station formats 2005-2006 • Early Internet radio limited to desktops • Pandora changed game for streaming music • Smartphone made Internet music portable

  4. The Anti-Radio Radio • Animosity over what radio had become • Too little choice • Too much repetition • Too many commercials • Digital alternative had none

  5. Terrestrial Radio’s Own Alternatives • HD Radio • Never lived up to promise • In use by several hundred broadcasters • Creation of “sidebands;” alternative programming possibilities • Critics argue it’s better, but not a whole lot better • Digital music services • iHeartRadio: 40 million registered users, 260 million downloads

  6. Terrestrial Radio Online • Study: 22% of those 12+ listened to online radio weekly • Terrestrial radio will stay local • Will always provide cost-free programming

  7. “Don’t Shoot It, You’ll Only Make It Mad” • Digital/Internet music is greatest threat to terrestrial radio’s dominance as medium of choice • iHeartRadio success indicative of terrestrial radio commitment to compete • It will share more audience with digital, but unlikely to be surpassed • Sirius/XM subscribers = 24.4 million • Pandora subscribers = 70 million • Clear Channel listeners monthly = 238 million

  8. The End!

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