1 / 22

Digital TV in Singapore

Seah Seng Choon Executive Director Consumers Association of Singapore. Digital TV in Singapore. Agenda. What is Digital TV? Worldwide Trends Digital TV in Singapore Benefits to Consumers Transiting Over Assistance Scheme for Low Income Households Educating Consumers.

drake-schwartz
Download Presentation

Digital TV in Singapore

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Seah Seng Choon Executive Director Consumers Association of Singapore Digital TV in Singapore

  2. Agenda • What is Digital TV? • Worldwide Trends • Digital TV in Singapore • Benefits to Consumers • Transiting Over • Assistance Scheme for Low Income Households • Educating Consumers

  3. What is Digital TV? • Advanced broadcasting technology that enables superior-quality pictures and sound • Supports 2 broadcast formats: Standard Definition TV (SDTV) and High Definition TV (HDTV)

  4. What is Digital TV? • Richer audio-visual experiences and opportunity for more interactive services • Higher-resolution pictures that are sharper, clearer and free from the fuzzy images associated with analogue TV

  5. Worldwide Trends • Many countries such as USA, Canada, Japan, South Korea, Australia, UK and Germany have already gone fully digital • Most countries have chosen to adopt the DVB-T2 standard

  6. Worldwide Trends • In Asia, China, India and Hong Kong are in the process of switching over • ASEAN countries have agreed to switch over between 2015 to 2020

  7. Digital TV in Singapore • Bukit Batok became the first zone in Singapore to be ready to receive digital broadcasting signals • Consumers can watch all 7 free-to-air Mediacorp channels in high or standard-definition • Coverage will be expanded progressively over the next 2 to 3 years

  8. Digital TV in Singapore

  9. Digital TV in Singapore • Analogue TV signals will continue to be available for at least 2 years from December 2013 until the switchover to digital broadcasting signals is completed between 2015 to 2020

  10. Benefits to Consumers • Better quality pictures • Superior sound • Multi-language subtitles • Electronic programme guides containing more information about TV programmes

  11. Benefits to Consumers Multicasting • Additional local broadcast TV channels • Multiple channels of separate programming simultaneously, free and over-the-air

  12. Transiting Over • CASE engaged the government in extensive discussion and consultation in implementing digital TV in Singapore • One particular concern was the impact of implementing digital TV on low income households • CASE also discussed with businesses and urged them to not take advantage of the situation

  13. Assistance Scheme for Low Income Households • Eligible households will receive: • One digital set-top box • One indoor antenna • Installation service

  14. Assistance Scheme for Low Income Households • To be launched in September 2014 • One and two-room HDB rental flat dwellers and recipients of social assistance will be automatically included in the Assistance Scheme

  15. Educating Consumers • To help consumers identify TVs and set-top boxes that are compatible with the digital TV system, Digital TV Ready Labels launched by the Media Development Authority have been affixed to compatible TV sets and set-top boxes

  16. Educating Consumers • Mediacorp will be rolling out a series of advertorials and infomercials from 2014 • Educational videos, brochures and posters are available at major retail outlets

  17. Educating Consumers • The Media Development Authority has conducted training workshops for retailers and sales staff • The public can look out for sales staff wearing the Digital Advisor tags in retail outlets

  18. Educating Consumers • The Media Development Authority will be working with voluntary welfare organizations to reach out to the elderly and disabled to ensure that they know what they need to do to prepare for the digital switchover

  19. Educating Consumers Digital TV Label Mark • To help consumers identify the correct receivers to buy as this label will indicate that a product is suitable for use in Singapore

  20. Educating Consumers Digital TV Label Mark • Dealers must first register their DVB-T2 equipment with the Infocomm Development Authority and apply for the use of the label mark with the Media Development Authority • If a dealer affixes the label on non-compliant receivers, enforcement action can be taken

  21. Thank you

More Related