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E Q U A L S T H R E E

E Q U A L S T H R E E. C O M M U N I C A T I O N S, Inc. MWCOG 2010 Idle Reduction Campaign Briefing June 8th, 2010 | 12:00 – 2:00 pm. Equals Three Communications, Inc. 7910 Woodmont Avenue Suite 200 Bethesda, MD 20814 www.equals3.com 301 656 3100. Agenda. Campaign Overview

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E Q U A L S T H R E E

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  1. E Q U A L S T H R E E C O M M U N I C A T I O N S, Inc. MWCOG 2010 Idle Reduction Campaign Briefing June 8th, 2010 | 12:00 – 2:00 pm Equals Three Communications, Inc. 7910 Woodmont Avenue Suite 200 Bethesda, MD 20814 www.equals3.com 301 656 3100

  2. Agenda • Campaign Overview • Partners and Supporters • What we’ve done so far • What we plan to do next • What we’ve created • Upcoming Event: Campaign Launch

  3. Idle Reduction Campaign • Mission: Initiative aimed at decreasing diesel emissions and improving air quality in Metropolitan Washington-Baltimore Regions. • Purpose: • Increase idle reduction awareness and control diesel emissions. • Promote idle reduction as a positive behavior that helps bus and truck drivers to avoid fines, save money, and cut fuel costs. • Improve public health and protect the environment • Led by the Metropolitan Washington Council of Governments (COG), in collaboration with: • District Department of the Environment (DDOE) • District Department of Transportation (DDOT) • Maryland Department of the Environment (MDE)

  4. Partners and Supporters • American Bus Association • United Motor Coach Association • American Trucking Associations • Diesel Technology Forum • Maryland Motor Truck Association • National Association of Truck stop Operators • National Private Truck Council • Owner Operator Independent Drivers Association • Truckload Carriers Association • Virginia Trucking Association

  5. What we’ve done so far • Communications Audit to analyze past and current MWCOG communications materials to see what messages/approaches have been successful • Media Analysis to better understand how media covers idling issue in DC metro area and nationwide • Environmental Scan to gain understanding of the overall industry and the idling issue from a local, regional and national perspective • 4 Stakeholder Meetings • To educate truck and motor coach industry members about idle reduction laws • To understand industry perception of issue • To identify best way to communication with them • Interviews and Online Surveys to gather further direct input from the industry

  6. What we plan to do next • Launch Event/ Press Conference at COG • Post Launch Stakeholder Meeting • 4 Street Team and Promotional Activities at truck stops and bus parking areas to interact with drivers and raise awareness about idle reduction • Six Flags Promotional Event and live intercom reads targeting bus drivers waiting in park parking lots • Continued media push with Satellite Radio live mentions, print ads in trade publications and Op-Eds and editorial features on Idle Reduction in Metro DC area • Driver Recognition Program to elevate awareness and encourage compliance with idle reduction initiative. Serves to acknowledge drivers and companies who take positive idle reduction measures.

  7. Flyer

  8. Logo • We’ve also created: • Pine-scented air fresheners with idle regulations • T-shirts • Print Ads • Posters

  9. Upcoming Event • Campaign Launch Event and Press Conference • Where: MWCOG Boardroom • When: Tuesday July 13, 10:00 am to 12:30 pm • 10:00 a.m.-10:45 a.m. Stakeholder Meeting and Campaign Discussion • 11:00 a.m.-11:30 pm. Press Conference/ Q&A Session • 11:30 p.m.-12:30 p.m. Networking • Join Us! • Please email kpoe@equals3.com to RSVP.

  10. Thank you!Questions/Comments

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