Welcome to the Publicity Workshop

1. Welcome to the Publicity Workshop

2. Publicity Putting a publicity campaign together, timing, the author questionnaire, targeting the appropriate media, presenting the book at talks and publicity tours.

3. What do Publicists do?

4. Maximise exposure for Books and Authors across the Australian market

5. Key Publicity Drivers Media & Booksellers Newspapers and Magazines ABC and Commercial Radio Free to air and Pay TV Online & Social Media opportunities Events Flyers, posters Websites Word of mouth

6. Putting together a Publicity Campaign

7. First Steps in PublicityDiscussing book and authorWhat are the broad opportunities? What are you to trying to achieve?What will you require from the author?What role should the book play?

8. Developing the media material Book Information Author information Series information Websites Ideal Length & Key Points

9. The Media List Approach for long lead monthly magazines Online reviewers/public reviews Newspapers and magazines Radio opportunities TV opportunities The online strategy

10. Magazine BK-10/04/2009............ Sharon Bradley Assistant Editor Good Weekend .......................................... Tel: (02) 9282 1578 LM 21/04/09 & em pr.. ........................................... ............................................... ............................................ .................................. BK-10/04/2009............ Sue Carney Managing Editor Reader's Digest .......................................... Tel: 02 9018 6231 LM 21/04/09 & em pr ..... ........................................... ............................................... ............................................ .................................. BK-10/04/2009............ Mark Chipperfield Senior Editor The Sydney Morning Herald Sydney Magazine Tel: (02) 9282 3026 LM LM 21/04/09 & em pr Has left Fairfax now on 02 9571 5860... BK-10/04/2009............ Nicole Elphick Senior Features Writer Cleo .......................................... Tel: (02) 9282 8602 LM 21/04/09 & em pr .......... ........................................... ............................................... ............................................ .................................. BK-10/04/2009............ Carol George Books Editor Australian Women's Weekly .......................................... Tel: 02 9282 8112 ................................. ........................................... ............................................... ............................................ .................................. Mob: 0412 057 254 BK-10/04/2009............ Jessica Irvine Features Director Madison .......................................... Tel: (02) 8268 6214 LM 21/04/09 & em pr ..... ........................................... ............................................... ............................................ .................................. BK-10/04/2009............ Jessica Parry Deputy Editor Cosmopolitan .......................................... Tel: 02 9282 8530 SP 21/04 Too old; they define their audience as 20-30, would like finished copy though & wstill considering for review. BK-10/04/2009............ Anita Quigley Features & Entertainment Editor Grazia .......................................... Tel: 02 9338 6118 ................................. ........................................... ............................................... ............................................ .................................. Mob: 0421 612 978 BK-10/04/2009............ Paul Robinson Chief Books Editor Qantas The Australian Way .......................................... Tel: 02 9282 8815 SP – wants GK to do the WHAT I’M READING piece for July issue; needs a paragraph & headshot by 20 May ............................................ .................................. BK-10/04/2009............ Kirsten Rowlingson Editor Voyeur - Virgin Blue Magazine .......................................... Tel: (02) 9577 0200 LM 21/04/09 & em pr ............................................... ............................................ .................................. BK-10/04/2009............ Anna Saunders Deputy Features Editor Marie Claire .......................................... Tel: (02) 9464 3356 LM 21/04/09 & em pr . ........................................... ............................................... ............................................ .................................. BK-10/04/2009............ Alexandra Spring Features Editor Vogue Australia Vogue Australia Tel: 02 8062 2666 21/04/ Nope, cute, but not at all for them. ............................................... ............................................ ........................................... Mob: 0402 018 772 Newspaper BK-10/04/2009............ Ceri David Associate Editor Sunday Magazine .......................................... Tel: 02 9288 1597 LM 21/04/09 & em pr................................... ........................................... ............................................ .................................. Mob: 0422 042 033 Approaching the Media You need to know your stuffDifferent approach required for each media outletRadio you may only have time to get out one sentenceTV may require a story board approachTry out your lines, and anticipate the next questionYou will only get one shot to nail the pitchEmail verses phone callsNever waste people’s time and always deliver what you’ve promisedNo means No

11. Bookseller Events

12. There’s a number of event options to think about Stock Signing, Signings, Launches, Talks/Readings, Literary Lunch/Dinners, School’s Events, Demonstrations, Kids Club - Reading Time, Book Clubs, Conferences, Festivals, Virtual Events, Stunts/Parties

13. Organising Events – the Key StepsTalk through the idea for the event -usually done via the publisherChoosing the right event for the right book is very importantNumbers, cost and how the event will be promoted is keyWindow displays, websites, social media, bag stuffers, newsletters, advertisements, what’s on columns- are all key in ensuring a good event result

14. Key Checklists

15. Media Plan check-list 3-4 months prior Media plan confirmed Long lead magazine and TV approaches Event discussions 6-4 weeks prior to publication Long lead media confirmed All retailer events confirmed, books ordered 2-3 weeks prior to publication Print media confirmed, radio and television negotiations in full swing Author to start listening and reading authors interviews Posters, POS to bookstores Travel arrangements confirmed – hotels, airfares, transport if applicable

16. Media Plan check-list One week prior: Final media confirmed Numbers confirmed for retailer events, launches Publicist & author research time – re-read the book, brush up on your knowledge in the author’s area of expertise One Day prior: Pens, post-it notes organised for signings Media interviews re-confirmed Current author photo, extended bio for media, author sheet, relevant media release Brush up on circ figures, details about interviewers, bookstores

17. Which authors get the best publicity?What campaigns do you remember and why? The key is being able to tell ‘stories’

18. Author ChecklistRe-read the book before you start on the publicity trailHave the book in front of you, along with a list of points to jog your memory Focus on talking about the book and what makes it different/stand out Have anecdotes ready to illustrate points during an interviewDon’t tell the whole story or give away the ending