1 / 7

“ Hypodermic Needle Theory ”

“ When all allowances have been made, and all extravagant estimates pared to the bone, the fact remains that propaganda is one of the most powerful instrumentalities in the modern world ” (1935) —Harold Lasswell. “ Hypodermic Needle Theory ”.

driscoll-trevino
Download Presentation

“ Hypodermic Needle Theory ”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “When all allowances have been made, and all extravagant estimates pared to the bone, the fact remains that propaganda is one of the most powerful instrumentalities in the modern world” (1935) —Harold Lasswell “Hypodermic Needle Theory”

  2. Why would a radio broadcast make people head for the hills? broadcast

  3. Variations in Reactions to Broadcast Conclusion: Media effects are not uniform because different people react differently and the same people react differently under different conditions Character of Message Kind of Person Context of Reception Timing of Reception

  4. Lasswell’s 5-Ws Theory of Media Effects (1948)

  5. Primary Groups Matter A Rediscovery

  6. Why should this be the case? Attention Group Norms Immediacy Distributed Knowledge Charisma

  7. Selectivity Consequence: Limited Effects? Reinforcement Primary Relationships

More Related