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Who are we?

Pearson Education is revolutionizing education with its web-based distance learning courses, customizable online content, and comprehensive support materials. Partnering with universities worldwide, we provide a range of interactive exercises, quizzes, case studies, and more to enhance the learning experience.

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Who are we?

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  1. Who are we? • Pearson Education: • Higher Education • Professional Education • Schools • ELT • Distributed Learning • Partner with universities to develop and market distance learning courses

  2. Part one • How are publishers using the web?

  3. Why publish online? • More suitable format for directory-style resources • Harrisons Online (McGraw Hill) • Ideal distribution mechanism for SOME resources • Journal articles • Research in book format (eg OUP) • Adds to range of media for on-campus students • Interactive questions • Means of adding community to distance learning

  4. Pearson Education online • Market responsive publishing Web-based distance learning courses Customisable online content independent of textbook Customisable online content to support textbook Textbook + companion website

  5. Chapter summaries Quizzes Lecturer resources Student resources Some interaction Case studies News links Companion websites

  6. Concept summaries Interactive exercises Formative assessment Case studies Customizable tests and quizzes Discussion questions Annotated web links Online courses

  7. Distance learning courses • Video introductions • Topic summaries

  8. Distance learning courses • Interactive exercises • Online discussions

  9. Using online courses Coventry University University of Huddersfield Dublin City University Glasgow Caledonian University Paisley Business School BI - The Norwegian School of Management Grenoble ESC (France) University College Dublin Windesheim (Netherlands) Nijenrode University (Netherlands) Manchester Metropolitan University Distance learning partners Edinburgh Business School University of Portsmouth Chartered Institute of Marketing Pearson and universities

  10. Depth of relationship Pearson Education online Web-based distance learning courses Customisable online content independent of textbook Customisable online content to support textbook Textbook + companion website

  11. Part two • How are publishers changing the way they operate?

  12. Pearson Distributed Learning • Develop a business plan for the successful delivery of the course • Provide framework for project definition Market research Target markets Student profile Competition Pricing model Cultural considerations Profit and loss Market entry strategies Course coverage Pedagogy Roles and responsibilities Technical requirements Market / needs analysis

  13. Pearson Distributed Learning Detailed course outline Using expertise in content production, work with partner to: • write detailed course specification • establish structures, devise module-level templates etc • draw up schedules and costings Detailed schedule and budget Course specification

  14. Sample template Pearson Distributed Learning Set up LMS • Advise on choice of LMS if appropriate • Advise on choice of CMS; ensure CMS is ready to receive content • Devise html templates, hard-copy designs,Flash interactions etc • Propose authoring solutions (template-driven) Commission / buy in html templates, Flash interactions etc Set up authoring systems Set up systems

  15. Pearson Distributed Learning Authors Project managers Graphic designers Technical developers Copy-editors Proof-readers Using existing networks: • recruit project managers, editors etc • set up team-building events, project meetings etc Interaction designers Set up content creation team

  16. Pearson Distributed Learning Write new material Adapt existing material Assemble Learning Objects into course Revisions Revisions Recruitment Marketing Launch • Project management • Recruitment of students Implementation

  17. Is this still publishing? • Traditional core strengths • Business planning • Content development • Sales and marketing • Redeployment to meet changing needs • Changing relationship with universities • Universities no longer just ‘consumers’ • Universities offering flexible mix of online and on-campus units in a single programme

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