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Kentucky Farmers Market Support Program & Kentucky Double Dollars Program Oversight Committee

A support program committed to enhancing local farmer markets through technical assistance, financial support, and incentive programs to make farm-fresh foods more accessible to low-income populations in Kentucky. The program aims to boost farm income, create jobs, and promote public health through improved access to fresh, healthy foods.

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Kentucky Farmers Market Support Program & Kentucky Double Dollars Program Oversight Committee

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  1. Farmers Market Support Program & Kentucky Double Dollars Program Tobacco Master Settlement Agreement Oversight Committee June 6, 2018 COMMUNITY FARM ALLIANCE 32 Years of Change From The Ground Up! www.cfaky.org

  2. 2014 FMSP Program Services Business Development: governance, management and organizational development Market Development: market management, vendor development, farmers’ market rules and regulations and basic marketing strategies Capital Support: cost-share funding for market managers, Double Dollars Berea Farmers’ Market Floyd County Farmers’ Market Letcher County Farmers’ Market Metcalf Co. Farmers Market Rockcastle County Farmers’ Market Whitley County Farmers’ Market

  3. FMSP: Supporting the Key Components of Farmers’ Markets through Technical Assistance and Market Manager Cost Share Physical Location Organizational Structure Federal Nutrition Programs Community Support Incentive Programs

  4. Farmers Market Support Program Incentive Programs Technical Assistance • Workshops: • In Season Help • Communications • Surveys and Evaluations • Data collection • Policy and regulation info and development • Aggregation development

  5. Federal Funded Nutrition Programs http://chfs.ky.gov/dph/mch/ns/FMNP.htm http://www.fns.usda.gov/snap/eligibility http://www.kyagr.com/consumer/senior-farmer-market.html

  6. 2017 – Another Milestone $1.4 million in new Federal, State and Private Funds Make KY Farm Fresh Food More Affordable for More Kentucky Families + = Bluegrass Double Dollars (SNAP FV @Lexington area Farmers Market, Fresh Stops & selected Retail) FMSP Double Dollars (WIC, SFMNP & SNAP @Farmers Markets) WIC, SFMNP & SNAP @ Statewide FM, FS and pilot Retail

  7. Goals a) increase access to local food, especially fresh and healthy, to low-income populations, b) increase sales and income to Kentucky farmers, and c) leverage federal food and nutrition program funds.

  8. Officially Launched July 1, 2017

  9. Two Incentive Programs • Kentucky “Fruit & Vegetable” Double Dollars • The purchase by SNAPparticipants of Kentucky-grown fruits, vegetables, herbs, and qualifying plant starts. • Available at farmers markets, Fresh Stops and select Retail. • The purchase WIC and SFMNP participants of Kentucky-grown fruits, vegetables. > Not for herbs and qualifying plant starts. • Available only at farmers markets. • Kentucky “Meat, Eggs & Dairy” Double Dollars • The purchase by SNAPparticipants for meat, eggs, or dairy products that originate and can be identified from a Kentucky farm. • Available only at farmers markets.

  10. 2017 27 farmers’ markets in 22 counties, 10 Louisville Fresh Stop Markets with New Roots, 2 Lexington Fresh Stops with Tweens Coalition, two Lexington-based retailers (Good Foods Co-op and Lexington Market East End) Representing 660 farmers in 82 Counties

  11. 44 Farmers Markets representing 1024 farmers

  12. The Benefits of Local and Regional foods • Create new jobs on the farm, in processing, and distribution with a 1.5 -2 economic multiplier • Create and conserve local natural resources, farmland and greenspace

  13. Improved public health is economic development! Every $1 spent on: • wellness programs saves $3.27 in medical costs and $2.73 in absenteeism costs. • nutritional and physical activity programs saves $1.17 in medical expenses.” 2010 Harvard wellness program study Improved food access is economic development! • An increase of SNAP/Food Stamp benefits creates a “ripple effect through the economy. • Moody's Analytics found that food stamps were the most effective, increasing economic activity by $1.73 for every dollar spent

  14. Economic impact attributed to KADF Investment $1.00 (KADF) + $1.24 (local, federal & private match) = $2.24 Doubled by SNAP/WIC/SFMNP = $4.48 X 1.73 (Moody economic multiplier) = $7.84 $141,292 in KADF investments = $1,107,729 in economic activity and saved Kentuckians $165,311 in medical expenses For a combined total of $1.3M in direct and indirect economic activity

  15. Future of FMSP and KDD • Farmers markets are continuing to evolve • State and Federal policies slow to catch up • Retail outlets - the greatest potential for impact • Nutritional Health and Hunger are at the forefront • Leveraging Federal and Private Philanthropy

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