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2005 National Surfing Survey

This survey conducted in 2005 on behalf of Surfing New Zealand provides insights into the demographics, behaviors, and surfing profiles of surfers in New Zealand. The survey explores areas such as area of residence, gender, age, personal income, marital status, education level, employment, ethnicity, smoking habits, mobile phone ownership, and preferred methods of surfing.

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2005 National Surfing Survey

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  1. 2005 National Surfing Survey Conducted on behalf of Surfing New Zealand

  2. Method & Sample Groups • Conducted online • Survey hosted on Sport Research Group’s website • Banner ad on www.surf.co.nz • Inclusion in www.surf.co.nz’s outbound weekly email • Full press release posted on www.surf.co.nz • Survey began 12 September andfinished 5 October 2005 • Sample = 2614, analysis focuses on the 2,544 who have surfed within last 12 months • Due to the length of the survey, respondents were not “forced” to provide answers to each relevant questions. This is sometimes reflected in varying sample sizes and samples below the theoretical maximum • Similarly, it is Sport Research Group’s approach to routinely exclude Don’t Knows from the calculations; so that the % achieved for any answer represents a % of those with a fixed/stated opinion/behaviour 2005 National Surfing Survey

  3. Demographic ProfileArea of Residence – North Island 2005 National Surfing Survey

  4. Demographic ProfileArea of Residence – South Island 2005 National Surfing Survey

  5. Demographic ProfileGender Most respondents were male. Slightly more Maori surfers were female. 2005 National Surfing Survey

  6. Demographic ProfileAge Most respondents were under 30. Maori surfers tended to be younger . 2005 National Surfing Survey

  7. Demographic ProfilePersonal Income The substantial proportion of students in the survey meant that average income was relatively low. Once students were removed, most respondents earned $30K-$100K. Maori surfers tended to earn $30-$75K. 2005 National Surfing Survey

  8. Demographic ProfileMarital Status A third of surfers are married. Two fifths of Maori respondents are married. 2005 National Surfing Survey

  9. Demographic ProfileFamily Stage Approximately one third of surfers have children. 2005 National Surfing Survey

  10. Demographic ProfileHighest level of education achievement Two fifths of respondents in the 2005 National Surfing survey have university degrees. One third of Maori respondents had university degrees. 2005 National Surfing Survey

  11. Demographic ProfileEmployment Approximately a third of respondents were students. The next biggest group were those in Professional occupations. 2005 National Surfing Survey

  12. Demographic ProfileEthnicity (Multiple answers allowed) A substantial minority of respondents had Maori ethnicity. 2005 National Surfing Survey

  13. Behaviour ProfileSmoking Less than half of respondents ever smoked. Levels of smoking was relatively consistent across both samples. Amongst both samples, less than a fifth of respondents currently smoke. Approximately 10% of both samples smoke regularly. 2005 National Surfing Survey

  14. Behaviour ProfileMobile phone ownership Almost all respondents have a mobile phone. 2005 National Surfing Survey

  15. Behaviour ProfileMobile phone market share Vodafone’s market share was 56%. Vodafone had even greater dominance amongst Maori surfers. 2005 National Surfing Survey

  16. Surfing ProfileMethod of surfing ever tried (multiple answers allowed) Almost all respondents had tried both short and long boarding and most had tried boogie/body boarding. Only a small minority had tried knee boarding. This pattern was relatively similar amongst Maori respondents. 2005 National Surfing Survey

  17. Surfing ProfileMethod of surfing tried last 12 months (multiple answers allowed) Most respondents had tried short boarding in the last 12 months. The incidence of short boarding was slightly higher amongst Maori respondents. 2005 National Surfing Survey

  18. Surfing ProfileMain/preferred method of surfing Short boarding was the preferred method of surfing. Preference of short boarding was slightly higher amongst Maori respondents. 2005 National Surfing Survey

  19. Surfing ProfileNumber of years surfed Almost two thirds of respondents had surfed for at least 5 years with 40% having surfed for over 10 years. 2005 National Surfing Survey

  20. Surfing ProfileFrequency of surfing – Summer Months In the summer months, most respondents surfed weekly (86%) with over a quarter surfing at least 4 times a week. Almost two thirds of respondents had been surfing for at least 5 years with 40% having surfed for over 10 years. In the summer, Maori respondents were inclined to surf more frequently. 2005 National Surfing Survey

  21. Surfing ProfileFrequency of surfing – Winter Months In the winter months, only half surfed weekly (48%). 2005 National Surfing Survey

  22. Surfing ProfileFrequency of surfing – All respondents As is to be expected, the surfing profile between the two seasons is very different. 2005 National Surfing Survey

  23. Surfing ProfileFrequency of surfing – Maori respondents Amongst Maori respondents, the surfing profile between the two seasons is also very different. 2005 National Surfing Survey

  24. Surfing ProfileDuration of each surf Almost all surfs were for at least a hour in duration, with most being in excess of 90 minutes. 2005 National Surfing Survey

  25. Surfing ProfileSummer monthly surfing related travel In the summer, surfers typically travel at least 500 kms every month for surfing. A quarter would travel in excess of 1,000 kms. 2005 National Surfing Survey

  26. The participEight model • Sport Research Group’s participEight™ framework is a key component of our research relating to participation in organised sport and various recreational activities. There are four discrete elements with the participEight™ model; Motivations for Participation, Perceptions of the Organisation, Environmental Factors and Decision Making Process. • The Motivations for Participation component of participEight™ model identifies a number of different motivators, split over into 4 discreet groups. • Physical Well Being – Health/fitness, physical development. • Mental Well Being - Stress release, self-esteem, self actualisation, surfing is attractive and pleasing to watch. • Social reasons – A shared activity with friends, ability to make friends, join a group, developing of character. • Sporting Reasons– Channel for aggression, opportunity to take risks, freedom to achieve, avenue to formally compete. 2005 National Surfing Survey

  27. Motives Behind SurfingReasons why respondents personally surf – All respondents Amongst current surfers, the Mental Wellbeing issue dominated. Somewhat surprising, considerably less weight was given to the sporting or social reasons for surfing. 2005 National Surfing Survey

  28. Motives Behind SurfingReasons why respondents personally surf - Maori respondents 2005 National Surfing Survey

  29. Motives Behind SurfingReasons rated as being of high importance – Comparison In terms of their motivation to surf, Maori respondents were largely in agreement with non Maori respondents. 2005 National Surfing Survey

  30. Motives Behind SurfingFitness Self Assessment Most respondents viewed themselves as having a moderate/excellent state of fitness. 2005 National Surfing Survey

  31. Motives Behind SurfingContribution to Fitness For most respondents, surfing was only one of the contributors to that level of fitness. 2005 National Surfing Survey

  32. Other sports participated in • In terms of the other sporting activities participated in , three key findings emerge:- • The range of other activities • The diversity of those activities • - the “normalness” of most of the activities 2005 National Surfing Survey

  33. Where SurfedOffshore surfing (multiple answers allowed) Most respondents had surfed in Australia with several other destinations being surfed by about a quarter of respondents. A third of respondents had surfed in Australia in the last 12 months. 2005 National Surfing Survey

  34. Where SurfedUpper North Island (multiple answers allowed) 2005 National Surfing Survey

  35. Where SurfedLower North Island & South Island (multiple answers allowed) 2005 National Surfing Survey

  36. Where SurfedWhat typically dictates where surfed Knowledge rather than convenience tended to determine where surfed (day by day) . 2005 National Surfing Survey

  37. Surfing conditionsInformation sources - Most used source The internet was the dominant source of information about surf conditions. 2005 National Surfing Survey

  38. Surfing conditionsInformation sources - Most or second most used source Respondents tended to use their own observation, info from other surfers and TV weather reports to back up the information that obtained from websites. 2005 National Surfing Survey

  39. RescuesNumber of surf rescues performed Over half the respondents had performed at least one rescue. 2005 National Surfing Survey

  40. Membership Boardriders Clubs- Club membership and nature of involvement(multiple answers allowed) Approximately three quarters of respondents had never been a member of a Boardriders club. 2005 National Surfing Survey

  41. TuitionEver had lessons from formally qualified instructor Only a small minority had ever had formal surfing lessons. 2005 National Surfing Survey

  42. TuitionWould you recommend lessons to others? By contrast, most would, however, encourage others to take lessons. 2005 National Surfing Survey

  43. TuitionReasons why would recommend lessons to others The main reason for recommending lessons is for the pupils to acquire knowledge and information and to do that as easily/quickly as possible. 2005 National Surfing Survey

  44. EventsEver been spectator at a surfing event? Most respondents had been a spectator at a surfing event. 2005 National Surfing Survey

  45. EventsEver participated in an organised surfing competition? Approximately one third of respondents had participated in an organised surfing event. 2005 National Surfing Survey

  46. EventsReasons for participation in an organised surfing competition Social reasons was the single largest reason for participation. The desire to improve through competition was the second major reason for participation. 2005 National Surfing Survey

  47. EventsWhat level did you compete at? While club competitions were the most common event participated in, all the other types of competitions were well supported. 2005 National Surfing Survey

  48. EventsReasons why did not participate Those who did not participate in competitions were split between those who felt unable to and those who made a conscious decision not to. 2005 National Surfing Survey

  49. EventsExtent follow competitions – all respondents Most respondents followed the two offshore ASP tours and to a lesser extent the Lion Red tour. By contrast, most respondents gave little attention to the 3 other domestic competitions. 2005 National Surfing Survey

  50. EventsExtent follow competitions – Maori respondents 2005 National Surfing Survey

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