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Text vs Story… head and heart

Do you have a storytelling plan? I believe this needs to become an important part of any marketing plan or business plan- something that every nonprofit/ startup, big business and politician must draft . Seth Godin. Text vs Story… head and heart.

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Text vs Story… head and heart

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  1. (c) 2017 Niki McCuistion www.nikimccuistion.com nikin@nikimccuistion.com

  2. Do you have a storytelling plan? I believe this needs to become an important part of any marketing plan or business plan- something that every nonprofit/ startup, big business and politician must draft. Seth Godin (c) 2017 Niki McCuistion\ www.nikimccuistion.com\ nikin@nikimccuistion.com

  3. (c) 2017 Niki McCuistion\ www.nikimccuistion.com\ nikin@nikimccuistion.com

  4. Text vs Story… head and heart • 65% of conversations are stories • Hit with 500-3,000 + messages a day • 5 quintillion bytes of data + yearly (more than was generated between 25,000 BC • and 2000 AD) • We check our smart phones every 6.5 minutes • 144.8 billion emails a day • Knowledge workers: 28% of time on email (c) 2017 Niki McCuistion\ www.nikimccuistion.com\ nikin@nikimccuistion.com

  5. 1.32 billion people check into Facebook daily; 76% women, ages 25-34. • YouTube: 30 million visitors per day. • YouTube reaches more US adults ages 18-34 than any other cable network. • Approximately 20% of the people who start your video will leave after the first 10 seconds. • Almost 5 billion videos are watched on YouTube every single day. • Hours of video watched on YouTube each month - 3.25 billion. • LinkedIn: 500 million users …40% of users log in daily. (c) 2017 Niki McCuistion\ www.nikimccuistion.com\ nikin@nikimccuistion.com

  6. From Traditional to Storytelling Marketing • Your nonprofit was started to change the world your unique point of view? • Identify your target audience- put them 1st. • Focus: • What do you do? Why do you work there? • What is the “issue” you are fighting? • What do you solve and how? • Involve- heart not just facts, action, hope (c) 2017 Niki McCuistion\ www.nikimccuistion.com\ nikin@nikimccuistion.com

  7. If a story is not about the heart, he/she will not listen. A great and interesting story is about everyone or it will not last. John Steinbeck Combine Utility With Significance Who Cares? So What! Setup… Conflict… Resolution Intentional Genuine Natural Improvisational Total Engaging Context, Content, Color, Feeling, Lessons (c) 2017 Niki McCuistion\ www.nikimccuistion.com\ nikin@nikimccuistion.com

  8. www.nikimccuistion.com\ nikin@nikimccuistion.com

  9. The only way to persuade people and ultimately a much more powerful way- is by uniting an idea with an emotion. The best way to do that is by telling a compelling story.Robert McKee Just do it! Media, Articles, Reports, Testimonials Blog Pinterest Eye jot Linked In Facebook YouTube, Videos, Web Site Tweet…. (c) 2017 Niki McCuistion\ www.nikimccuistion.com\ nikin@nikimccuistion.com

  10. www.nikimccuistion.com\ nikin@nikimccuistion.com

  11. (c) 2017 Niki McCuistion\ www.nikimccuistion.com\ nikin@nikimccuistion.com

  12. (c) 2017 Niki McCuistion\ www.nikimccuistion.com\ nikin@nikimccuistion.com

  13. SOURCES Robert McKee :http://mckeestory.com/ Switch:http://www.heathbrothers.com/switch/ What’s Your Story?: Craig Worthmann PortnoyMediaGroup.com/email/ Screenplayhowto.com AdWords Everyone’s Kids.org/ razoo.com Fascinate: Sally Hogshead www.mccuistiontv.comhttp://sallyhogshead.com/S www.nikimccuistion.com\ nikin@nikimccuistion.com

  14. Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed it is the only thing that ever has…Margaret Mead (c) 2017 Niki McCuistion\ www.nikimccuistion.com\ nikin@nikimccuistion.com

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