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Digital Marketing Services - Dtech Systems

Digital Marketing is presenting yourself at the right moment and at the right place to capture the customer digitally! Dtech helps you to deliver a better value than your competitors with Digital Marketing campaigns.

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Digital Marketing Services - Dtech Systems

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  1. Digital Marketing

  2. What is Marketing ? ● Getting customers to believe that your products and services are important. ● Deliver a better value than competitors. ● Change the beliefs in the mind of a customer. ● Marketing is a constant struggle. It's a world of ambiguity, and constant challenge ● Product Life Cycle

  3. B2B vs B2C For consumers: Emotional benefits - A luxury car feels good For companies: Economic benefits - A durable car is economical

  4. What is Online Marketing? Presenting yourself at the right moment and at the right place to capture the customer digitally!

  5. Some astonishing facts before we move forward to online marketing! Fact 1 Fact 2 40% Every Second almost 10 new people come onto the internet and is increasing... of World Population has an internet connection today which was below 1% in 1995

  6. Fact 3 Fact 4 79% Around the world, 131 billion searches are conducted on the web each month of online shoppers spend at least 50% of their shopping time researching products

  7. Fact 5 Fact 6 Inbound marketing (online marketing) Costs about $135 and Outbound Marketing (traditional marketing) Costs about $346 2.5% more 61% of global internet users research PRODUCTS ONLINE

  8. Some Facts about Saudi Arabia 39% Approximately 3.1 Million Saudi Arabian internet users spent an estimated $3 Billion on e-commerce products and services of adult internet users in Saudi Arabia buy products and pay for services online and rest through Cash-on- Delivery

  9. Key Channels of Online Marketing

  10. Search Engine Optimization (SEO) One of the widely used online marketing technique which focuses on improving/growing visibility of your website in organic (non-paid) search engine results with different on-page and off-page methods. “SEO is an ongoing effort”

  11. How the SEO works?

  12. 0n-Page SEO Content Meta Tags (Title, Description, ALT, Keywords) URL Structure Sitemap Keyword Research Internal Linking Canonical Site responsiveness Speed optimization Off-Page SEO Directory Submissions Forum Posting Search Engine Submission Social Bookmarking Link Exchange Cross-linking Business Reviews Guest Posting Press Release Question & Answer Sites etc.

  13. Social Media Marketing Let’s have a look on some facts about Social Media first!

  14. Some Facts about Saudi Arabia The most popular social media site in Saudi Arabia is Facebook with 3.9 Million registered users and 6.7 Million visitors generating 5.3 Billion page views each month Twitter is the 5th most visited website in Saudi arabia

  15. What exactly is Social Media & why it is so popular?

  16. Fact Users of Top Social Media Platform Facebook = 1.4 Billion users Youtube = 1 Billion users Google+ = 363 Million users Linkedin = 347 Million members Instagram = 300 Million users Twitter = 284 Million users Pinterest = 70 Million users and the list continues..

  17. Video Marketing “Using content in the form of Videos to promote your brand, product or any service (organically or through Video ads)” Most popular video sites include YouTube along with other video sharing websites like Vimeo, Vine, Instagram, DailyMotion etc. Video Marketing is the Trend these days!

  18. Did You Know? What is theSECOND LARGESTsearch engine afterGoogle? It’s Saudi Arabia is the largest user of YouTube

  19. What usually is included in the Video Campaigns? ● Videos from Live Events ● How-to videos ● Customer Testimonials ● Explainer Videos ● Training Videos ● Entertainment videos ● Religious videos ● Product Tutorials It is a never ending list!

  20. Email Marketing In simple words, email marketing is communicating with your Target Audience or your Company Subscriber Email List through electronic emails which carry information Or promotional information about your company, products or service. Currently, it is the most effective way of generating revenue!

  21. What is usually included in email marketing campaigns? ● Newsletters ● Discount Coupons ● Special offers ● New Arrivals ● FREE Gifts ● FREE products and Much More...

  22. Content Marketing It is all about creating articles and such kind of media (video, audio, infographics, social media posts etc.)that in turn create new customers, drive brand awareness and generate revenue for the business. Content Marketing is very authoritative if it is valuable, relevant and consistent. Content is the KING these days!

  23. Did You Know? 60% of marketers create at least one pieceof content EACH DAY! 61% ofconsumersare influenced by customized content

  24. Can you just imagine the level of exposure your business will get once the engine of online marketing ignites?

  25. Online Marketing is: Design, development, awareness building, communication, connection, customer service, sales & Analytics

  26. Online: 1. A puzzle is finding out ways to build AWARENESS 2. Educate, tell the world who you are, what you do, whom you serve, and why you - COMMUNICATION 3. Get people know us, to like us & trust us - CONNECTION 4. Answer people queries, give them an excellent USER experience, place right information at right place, get found in the search engine - SERVICE 5. Awareness, communication, connection services all come to = SALES

  27. After Sales? Power to serve, support for repeat sales. Maximise relationships Win hearts Word of mouth is 93% effective

  28. Online Marketing Basics ● People want information instantly ● Planning and building a website is crucial

  29. Online Marketing Basics ● Website: Sitemap to Wireframes to selecting domain and hosting company - Should go through all steps ALWAYS ● Key elements for establishing a web presence including creating online content ● Writing content for Social media, Articles, online press releases & email marketing ● How to reach and grow audience through Search Engine marketing: SEO & Paid campaigns ● How to harness the power of social media, to keep audience updated, informed and engaged. It is a slow process but it will be worth it.

  30. Why this Group? No matter how experienced or inexperienced you are with online marketing, we need to know the fundamentals of marketing. There is no right way to approach online marketing. Identify areas, leverage new opportunities and find success

  31. BENEFITS of Hiring an “External Marketing Agency”

  32. ➔Cost/Risk: At much less than the cost of one full-time executive, you get an entire team of experts, ➔Access:With the right firm, you still get complete access to all of your data and insights

  33. ➔Time: You save on all of the time it takes finding someone; or trying to learn the entire Internet marketing field yourself. ➔Experience: Get an outside perspective on your business. Your team will benefit from the experience the marketing team brings to the table, such as familiarity with your target market and the many marketing channels and opportunities available.

  34. What NOT to Expect from “External Marketing Agency”

  35. ● Bringing in 1000s of traffic in a very short span of time ● A guarantee ● Doing SEO against any search engine policies ● Running Campaigns on any particular platform without knowing the actual audience and trends ● Doing Spam ● Activities and result without measurements ● Less knowledge in analytics and tracking skills ● More efforts with low costs ● Handling marketing and development efforts without a proper feedback ● Working 24/7

  36. Thank You! You can contact us at 00966 56 100 4748 info@dtechsystems.co www.dtechsystems.co

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