Social Media Marketing Services - Dtech Systems

1. Social Media

2. Agenda ● What is Social Media? ● Why it is important to have social media presence? ● Facebook, Twitter, LinkedIn, SnapChat & Instagram ● Determining goals & strategy for social media ● Tips for Building the social media ● Key to social media success ● Social Success stories ● What social media will be in 2017? ● Why hire an external marketing agency?

3. What is Social Media? “Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.” Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media. “Now instead of one- to-many it is more of many-to-many”

4. Social Media In 2016

5. Did You Know? Source: http://wearesocial.com/

6. Did You Know? Source: http://wearesocial.com/

7. Why it is important to have Social Media Presence? Web Traffic ● Drive targeted traffic ● For boosting site’s SEO Connect and Learn from Consumers and industry leaders ● Relationship building ● Interactive communication Enhance your brand image ● Respond to problems immediately ● Build Brand Loyalty Helps in eliminating your competition Helps in sales and ROI (Return on Investment) ● Increased sales ● Exploring new markets

8. Understanding Big Social Platforms

9. Facebook “Started back in 2004, this is the biggest social networking site with the largest number of users. There are more than 1 million small or medium sized businesses advertising here and it is estimated that larger companies are spending as much as $100 million on Facebook advertising per year.”

10. Facebook Monthly Users Source: http://statista.com/

11. Facebook Mobile Users Source: http://statista.com/

12. Source: http://statista.com/ Facebook Revenue by user Geography

13. Groups Events Business Pages Facebook Messenger ● ● ● ● How People are using Facebook?

14. ➔ Content ● Offer great quality content and don't forget to add a little fun ➔ Post Timing ● Post when your audience is highly interactive ● Usually during lunch breaks and after dinner ➔ Moderation ● Be a proactive moderator and wipe out negativity at its earliest ➔ High & timely engagement with customers ➔ Focus more on customers through community building ➔ Go an extra mile to make your customers happy! Strategies & Tactics for success

15. ● Don’t Spam ● Respond ● Highlight important posts ● Messages ● Notifications ● Posting ● Scheduling ● Page favorites Etiquettes & Guidelines of Facebook

16. Twitter Founded in 2006, Twitter's 140-character bite- size updates have transformed the world's access to real-time information. Twitter is loved for spreading the word via tweets. This site has revolutionized social media. Approximately 81 percent of Twitter’s advertising revenue comes from mobile and there is a $200,000 cost estimated for a 24-Hour Promoted Trend on Twitter

17. Top 10 countries with highest Twitter Penetration Source: http://statista.com/

18. Penetration of Leading Social Networks in KSA Source: http://statista.com/

19. Some Facts about Twitter

20. ➔ Branding & Voice ● Know your strengths & weaknesses first ● 140 characters to communicate thought ● Consistency ● Be cautious in choosing the right content ➔ Responsiveness ● Respond Quick ● Interact often ➔ Measurement ● Get customized frameworks & dashboards for measuring your twitter data ● Align measured data with your business objectives & goals Strategies & Tactics for success

21. ● Don’t Spam ● Direct Messages ● @replies ● Hashtags # ● Retweet ● Scheduling Updates ● Shortening links ● Twitter Lists Etiquettes & Guidelines of Twitter

22. Instagram Now owned by Facebook, Instagram is for creating and sharing photos and short videos. With over 150 million monthly active users, the network boasts an incredibly active and vibrant user base that posts over 55 million images per day. Users can subscribe to pages curated by their friends and brands they like.

23. Number of Monthly Active Instagram Users (in Millions) Source: http://statista.com/

24. Instagram Users in Saudi Arabia (in Millions) Source: https://napoleoncat.com

25. Instagram worldwide

26. LinkedIn The world's largest professional social network connects colleagues with each other and businesses with current and potential employees, all while enabling community development and content sharing. LinkedIn's potential lies in its power to build authority, establish thought leadership, and cultivate a strong network.

27. No. of LinkedIn Members (in Millions) Source: http://statista.com/

28. LinkedIn Stats

29. • Recruitment & Selection • Business Development  Maintaining business page  Product & Services spotlight • Establishing Thought Leadership • Building customer advocates. How People use LinkedIn?

30. Strategies & Tactics for success Personal Use Business Use ➔ Complete the company page and keep it up-to-date ➔ Keep posting updated relative information on your company page ➔ Make sure to respond to posts, reviews & questions ➔ Follow your competitor pages and keep an eye on their news and updates. ➔ Complete the personal profile ➔ Find connection and reach them out ➔ Link your work to your profile to draw hiring managers ➔ Participate in groups ➔ Share high quality content

31. ● Be genuine ● Cold Mail (contact with a personalized approach) ● Recommendations ● @responding ● Sharing content ● Discussions Etiquettes & Guidelines of LinkedIn

32. Snapchat It is a social media network that is used to send photos, videos and texts that disappear. The sender determines the length from one to 10 seconds.

33. Snapchat’s Daily Active users (in Millions) Source: http://statista.com/

34. Snapchat’s Daily Active users (in Millions) Source: http://statista.com/

36. Social Media Goals & Crafting Strategy

37. Social Media Metrics Map

38. ● Create Strong social profiles and pages ● Share quality content ● Use friend-finding features ● Add links to your top social accounts on your website ● Add links to your top social accounts to your email signatures ● Cross promote your social accounts ● Participate in Facebook Groups & communities ● Use of hashtags # ● Use quality visuals and graphics Tips for building social media assets

39. ● Know your business objectives ● Have a long-term vision ● Generate a road map ● Dedicate to the process of listening and responding to customers ● Plan for current and future staffing needs ● Hold off on technology decisions until your strategy is in place ● Keep scouting the competitors ● Have a great content strategy ● Don’t be afraid to spend Key to Social Media Success

40. Social Success Stories

41. Domino's #EasyOrder Domino's really wants to make it easy to order pizza. In a twitter campaign, the company let customers request delivery of their favorite pizza by tweeting a pizza emoji to the @Dominos Twitter account, or by using the hashtag #EasyOrder. The tweet-based order system earned Domino's media coverage from the likes of USA Today, Forbes, and Good Morning America.

42. Cards Against Humanity's Black Friday campaign On Black Friday, when seemingly every business in the world tried to sell consumers something, Cards Against Humanity offered to sell absolutely nothing - for $5. The stunt received major media coverage, and the company took in $71,145, which it distributed to its employees. The move was talked about on Twitter, Facebook and other outlets, and it's a good example of how companies can develop strong brand voices and delight target audiences in unpredictable ways

43. ALS #IceBucketChallenge A man living with ALS (a.k.a. Lou Gehrig's disease) started the "Ice Bucket Challenge" to raise awareness of the ailment. The idea quickly gained so much momentum that the ALS Association made it an official charity effort. The campaign played a large role in helping the association raise $115 million. As of August 2014, it had resulted in 1.2 million related Facebook videos and 2.2 million Twitter mentions.

44. Coca-Cola #ShareaCoke Coca-Cola's “Share a Coke” campaign started in Australia and expanded to more than 50 countries before going viral in the United States. Coke replaced its logo on soda bottles and cans with the 250 most popular first names among teens and Millennials, along with generic names such as "Mom." The company also invited consumers to share them with friends via social media using the hashtag #ShareaCoke. The campaign netted more than 125,000 posts across all social networks, and saw 96 percent positive or neutral consumer sentiment

45. What social media will be in In 2017

46. The rise of Social Messaging The Fight against Fake News The rise of Authentic Content i.e. Live Video The rise of Augmented Reality

47. Use of CHATBOTS (Facebook uses such Artificial intelligence in its messenger) Use chatbots to: ● Send and receive custom texts, images and rich bubbles with Call to Actions ● Generic message templates (including attractive call-to- actions, postback feature, with URLs etc.) ● Automated greeting messages once customer arrives on your business page.

48. BENEFITS of Hiring an “External Marketing Agency”

49. ➔Cost/Risk: At much less than the cost of one full-time executive, you get an entire team of experts, ➔Access:With the right firm, you still get complete access to all of your data and insights

50. ➔Time: You save on all of the time it takes finding someone; or trying to learn the entire Internet marketing field yourself. ➔Experience: Get an outside perspective on your business. Your team will benefit from the experience the marketing team brings to the table, such as familiarity with your target market and the many marketing channels and opportunities available.