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calendar. 10/11 “The Promise of IMS: Will it Deliver” IMS Expo, San Diego. Slides due 9/1. Need 100 copies by 9/15. 9/15 “Wireless Application Trends” - Tier 2/3 Mobile workshop, Plano 9/20-9/22 “RCA Business Development” - Booth Duty. St Louis.

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  1. calendar 10/11 “The Promise of IMS: Will it Deliver” • IMS Expo, San Diego. • Slides due 9/1. • Need 100 copies by 9/15. 9/15 “Wireless Application Trends” - Tier 2/3 Mobile workshop, Plano 9/20-9/22 “RCA Business Development” - Booth Duty. St Louis. 9/26 “The Role of IMS in a Converged Network” • VTC Convergence, Montreal • 10 minutes plus panel • Slides due 9/15 10/18 “Adoption of ATCA by the wireless industry • Advanced ATCA Summit, Santa Clara. 5min • 12/5 “Introduction to IMS” 30min • IMS Conference Dec 5 • San Jose Wyndam Hotel • 12/6 Panel on IMS • IMS Conference Dec 5 • San Jose Wyndam Hotel

  2. The Promise of IMS: Will it Deliver? • Oct 2006 • Jerry.power@alcatel.com

  3. what do end-users want ? more diversity diverse services diverse devices and connectivity transparent synchronization more simplicity any device, any access single authentication consistent personalization What is the promise of IMS? what does “diversity” mean ? diversity of services diversity of access & devices Empower Me Mobility Entertain Me Optimal Trade-Off Cost Comfort Organize Me Connect Me Security IMS’s Goal: Make carrier services customer centric in a competitive environment

  4. AS MRF HSS MGCF GGSN AS IMS – consistent new services & faster delivery ApplicationLayer SIP DIAMETER SIP Session ControlLayer SIP CSCF S-CSCF I-CSCF P-CSCF MGW H.248 SIP ConnectivityLayer PSTN/PLMN IP Network CPE

  5. Ensuring Future Service Providers Can Create AND Control Services Established carriers Internet-basedchallengers Future carriers Service offering Limited, slow innovation Unlimited, fast innovation by global developer community Unlimited, fast innovation by global developer community ServiceCreation Value proposition Communication Free (or low-cost) communication Fragmented, limited offer Easy-to-use, convenient, personal, quality, secure, efficient Cost base Legacy, heavy Scalable, pure IP/IT Increasingly IP/IT ServiceControl Customer base Global, per service, nascent Multi-local, multi-service, demanding Local, per service, established

  6. Service Transformation Network Transformation Successful IMS has to solve BOTH Service Creation and Control Competitive Transformation Competitive Future Necessary Response & Required Innovations SERVICE CREATION SERVICE CONTROL • Applications • Service platforms • IN • IMS • IPTV • Web Services • Subscriber information • NGN • Service Aware IP • Access Independent • Network Mgmt Required Solutions SERVICE INTEGRATION

  7. REGION 2 REGION 3 REGION 1 REGION 1 REGION 1 TDM or IP/ATM REGION 4 REGION 2 REGION 2 REGION 3 REGION 3 REGION 4 REGION 4 NGN – Reducing Core Network Costs NGN allows line interfaces and call control functions to be separated.  Call Servers can be centralized. Line interfaces can be distributed as needed

  8. PIR = 1 Mb/s CIR = 90 kb/s VoIP (priority 1) Subscriber VLAN CIR = 1 Mb/s PIR = 1 Mb/s PIR = 1 Mb/s CIR = 256 kb/s GE High Priority Data/Video PIR = 1 Mb/s CIR = 512 kb/s HSI (shaped & priority 3) IP Transformation TodayFor IMS’s Tomorrow Ethernet unifies the RAN/Core with higher bandwidth and lower transport costs 2G RAN Transport IMS IP Core TDM 2.5G ATM 3G WiFi/UMA Ethernet RAN Transport 3G HSDPA 3G HSUPA 3G LTE WiMAX Ethernet

  9. Access Independence IMS access independence allows a single core/services network to support multiple access technologies simultaneously. EDGE, HSDPA, EV-DO, WiMAX, DVB-H, DSL, IPTV, Docsis, and WiFi network can share a common IMS backbone. Carriers can provide subscribers the lowest cost technology (situational dependent) with the widest range of functionality IP Based Converged Backbone IPTVnetwork Cable network PSTN network WiMAX 802.16e DVB-H / 3G In-building Hotspots Urban, Suburban Rural Suburban, Rural

  10. HLR/AuC IM-HSS / SLF BSF MAP / SMPP HTTP / XML Other Network Management Functions Database Engine HLR/HSS: Moving beyond voice Provisioning & Monitoring SIP WLAN Access (WAS) UMA Access (UAS) GPRS Access (GAS) GUP Server Billing (Offline / Online) Mobile networks WLAN/WiMax Hotspots UMA Access Fixed Access … Operator’s Back office Other Functions IT/Telco Middleware AAA Other IMS Functions EAP-SIM/EAP-AKA Services & Applications DIAMETER / RADIUS / LDAP DNS Other Protocols IT/Telco Platform • HLR’s provide subscriber subscription database services for mobile voice services • HSS extends the concept • allows roaming for all services • allows roaming between different access systems Consolidation of subscription data saves opex & simplifies service construction

  11. IMS Applications Building Blocks for Service Development IMS is not about individual service applications IMS is about application combinations for a targeted subscriber population • Presence enhanced phone book • Push to Talk / Show / Share • Smart Call Back service • Video/Audio Content Sharing • Instant Messaging • PC/Mobile Messaging • MM conferencing • SMS/MMS legacy support • Voice on circuit legacy support • … Applications Push to Show Push to Talk Instant Msg Sharing … Enablers Charging Authentication Presence Group Mgmt … Application Server Platform

  12. IMS Promises New Types of Service as Well Personalization • “Primetime” shifts to “My Time” • Consumers become producers Interactivity • Video evolves toward permission marketing • Voice, video and data finally collide • Can you “see” me now? Mobility • Placeshifting becomes common-place • Mobile phone becomes remote control Source: Alcatel Focus Group Research

  13. Implication: User Generated Content; User Focused Services • Competition provides choice and choice fragments the market • Carriers will shift from mass market to fragment specific marketing • New technologies, new services will determine winners & losers In 2009, 227 billion images will be taken with a mobile phone Audience per title Number of Titles 57% of online US teens create content 22% have a personal web page - 19% have a blog Soaps Reality TV Local TV Sport Films Regional and local communities Pictures & videos (friends & family) Clubs Community content The viewing windows opens Communities broaden the audience pools 57% of online US teens create content 22% have a personal web page; 19% blog (PEW study November 2005)

  14. Example: Carrier Service Development 1 2 3 4 5 Add User • Adding this user grants access to video content managed by the operator • The icon shows that new content is available • Clicking on the “News” user triggers the video file stream • Starting from his contact list, the end-user adds the “News” user • Video is played in the Client Software… • The video has been seen, the icon is set to grey to notify the end-user that there’s no new content available • New content is available, the icon is back to the “New content” state!

  15. HSS Example: Consultant Service development Reach Me ContentPromotion FlightTracking Presence-basedMessage Routing Content/news in the network address book SDP IMS AS Sip Handling Presence /GLMS Content sharing with buddies & shared payment Web-Services Interfaces Standard Java API / SIP Servlet Run Time Layer l IMS Core IMS Core

  16. Example: Vertical Application Developer Example of 3rd party application on and IMS Application Server: IMS Workforce Manager Maps with A-GPS Location Tracking Video push A-GPS Messaging Voice Presence Real-time video monitoring MOBILE WORKFORE Messaging IMS AS Mobile Workforce Presence Standard Java API / SIP Servlet WORKFORCE MANAGER Run Time Layer Voice Calls IMS Core IMS Core

  17. Internet PLMN PSTN Web Services – IMS can’t do it all…. Open Service Delivery Environment IMS platform Web services services orchestration service orchestration SOAP XML other platforms XMPP IMS ap server Billing platorm MS other AS SIP SIP IGMP Softswitch network Diameter CSC function 1430 HSS SIP Common IPnetwork MGC function Media gateway IP SS7/TDM legacy subscribers

  18. Summary –IMS will Deliver And transform the business in the process • Reduce Time to market for new services introduction • Reduce cost of introducing new services • Leverage unused data network capacity Accelerateinnovation • Seamless Service Delivery regardless of Access Type • Service interoperability and multi-modal Operation • Reduce Churn through Increased Service Desirability Create user-centric services • Common service provisioning • E2E service observation and management • Foundation for service partnering Simplify Service Delivery • Stimulate 3rd party innovation under operator control • Add immediacy, personalisation and location awareness • Expanding the charging relationship with end-users Keeping value in the network IMS is about surviving and thriving in a competitive environment

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