1 / 18

Presentation Shopping Malls and Consumerism Culture

Presentation Shopping Malls and Consumerism Culture. Jurjen Verweij Tessa van Voorthuizen Dennis Wierenga 25-01-2013 University of Amsterdam. Presentation outline. Societal relevance Research question Hypothesis Research method ION (Orchard Road) Bugis Junction (Bugis)

duante
Download Presentation

Presentation Shopping Malls and Consumerism Culture

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PresentationShopping Malls and Consumerism Culture Jurjen Verweij Tessa van Voorthuizen Dennis Wierenga 25-01-2013 University of Amsterdam

  2. Presentation outline • Societal relevance • Research question • Hypothesis • Research method • ION (Orchard Road) • Bugis Junction (Bugis) • Pusat Tekka Centra (Little India) • Conclusion

  3. Societal Relevance • Shopping Malls are a quite unknown phenomena in Holland • Testing the stereotype (Coclanis, 2009) of Singapore as thé shopping paradise • “Life for Singaporeans is not complete without shopping” (Goh Chock Tong, Former Prime-Minister)

  4. Research Question • Research question: • “What is the function of the shopping locations in Singapore and how do different groups of people utilise these different spaces of consumption”? • Hypothesis: • “Most Singaporeans go the shopping mall as a way of expending their living room”

  5. Research methods • Literature research • Participant observation • Questionnaires in both the ION mall and Bugis Junction shopping centre • Number of questionnaires: 46 (ION)+48 (Bugis)

  6. Research locations

  7. Orchard Road: ION

  8. ION statistics

  9. Bugis: Bugis Junction

  10. Bugis: Bugis Junction statistics

  11. Little India: Pusat Tekka Centre

  12. Little India • Different kind of consumerism focused on daily groceries • Different kind of socio-economic class (lower and lower end of middle class) • Older generation and families mostly utilising the wet markets

  13. Conclusion • “What is the function of the shopping locations in Singapore and how do different groups of people utilise these different spaces of consumption”? • Mostly popular with students/young consumers • Malls also function as places of recreation and leisure (foodcourts, windowshopping, meeting friends) • Definetly obsessed with gadgets and gizmo’s!

  14. Mid-segment shopping locations seem to be best visited • Very little overlap between shopping populations in malls and wet markets • Singapore, a shopping paradise, but not for most Singaporeans!

  15. Questions?

More Related