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Sparking Creativity in High School Entrepreneurs

Sparking Creativity in High School Entrepreneurs. Ashley Gaffney Donna Martin gaffnean@gm.sbac.edu martindw@gm.sbac.edu. Buchholz High School. Located in Gainesville, Florida Student population of 2,200 Suburban demographic

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Sparking Creativity in High School Entrepreneurs

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  1. Sparking Creativity in High School Entrepreneurs Ashley Gaffney Donna Martin gaffnean@gm.sbac.edu martindw@gm.sbac.edu

  2. Buchholz High School • Located in Gainesville, Florida • Student population of 2,200 • Suburban demographic • Academic emphasis, highest rating on state assessment tests

  3. Academy of Entrepreneurship • Career academy established in 1993 • Magnet program • Present enrollment – 230 students, gr. 9-12 • Variation of “academy” • One elective class each year, two teachers • Not leveled by academic ability • College prep curriculum, community partnerships

  4. Academy Structure • Corporate Officers • CEO—overall Spirit Spot success, recruiting, officer installation, National Technical Honor Society • COO—Spirit Spot operations • CFO—cash tills & reports for Spirit Spot • CMO—Spirit Spot marketing • CIO—Newsletters, press releases • DECA President—Projects, membership, competition

  5. Curriculum • Gr 9—Principles of Entrepreneurship • Gr 10—Business Management & Law • Gr 11—Business Ownership • Gr 12—Retail Essentials (optional) • Gr 11 or 12—Marketing Directed Study • Gr 11 or 12—Marketing On-the-Job Training

  6. 9th Grade—Principles of Entrepreneurship • Ethics / Personal Responsibility • Economics (Supply and Demand) • Marketing and Advertising • Financial Aspect of Business • Technology • Compensation and Benefits • Advantages / Disadvantages • Setting Goals • Communication • Parts of a Business Plan • Forms of Business Ownership • Leadership / Management

  7. 10th Grade—Business Management and Law • Legal Issues Facing Start-ups • Government Regulations • Site Selection and Layout • Marketing Plan • Price Strategy • Promotion Strategy • Channels of Distribution • Economics (Supply & Demand) • Entrepreneurial Potential • Ideas vs. Opportunities • Globalization • Business Planning • Market Analysis • Business Ownership

  8. DECA • International marketing club for high school students • Prepares emerging leaders and entrepreneurs in high school students • Split into 2 chapters • 9th and 10th grade • 11th and 12th grade • Project-based and test-based competitions

  9. DECA Projects • Creative Marketing – Business Fair • Entrepreneurship Promotion – Teaching kids at local Boys and Girls Club about entrepreneurship • Public Relations – Adopt-a-puppy-thon • Learn and Earn – Fundraising for MDA

  10. Junior Achievement Success Skills • Develops personal strategies to achieve lifelong learning pursuits and career opportunities • Team-building • Problem-solving • Critical-thinking • Communication • Negotiation • Leadership • Mock-interviews conducted

  11. Junior AchievementCompany Program • JA Company Program • Company structure and student roles • Capitalization • Customer-product focus • Product-market pricing • Company operations • Product sales • Company liquidation

  12. Class Projects – Sales Unit • “Can You Sell It?” Project • Objectives—students learn and apply steps of the selling process • Project Details • 2-3 week unit • Sales training videos used • Pick a unique, non-existent product • Work with partner and role play a sales pitch • Rubric for grading

  13. Class Projects – Advertising Unit • Objectives—to present an ad campaign to executives of an advertising firm • Utilizes differentiated instruction • Students choose a product and develop a portfolio • Rubric for grading

  14. 11th Grade—Business Ownership • Business Plans—teams of two • Junior Achievement program “Be Entrepreneurial” • Junior Achievement “Company Program” • DECA Competitions • Business plans • Business operations plans (market research) • Advertising campaigns

  15. Community Partnerships • Junior Achievement • Students as learners • Students as teachers • Santa Fe College/CIED • Business pitch • Mentoring, seed money • Pizza Vito • Social media marketing

  16. Class Projects • Credit Card Use for Spirit Spot • Fees • Terms and conditions • Bobcat Blankets • Marketing project involving social media • Video for uploading • Tshirt Designs • www.customink.com www.youdesignit.com

  17. The Spirit Spot • 1200 sq. ft. retail store • Apparel, spirit items, school supplies, books • Café • Cooperative food program • Exclusive menu • Markup = 25-50 cents per item • Four POS systems, 2 lunch shifts daily • 20 minutes before school—volunteer staff

  18. Store Operations • 6-time DECA National Gold-Level Certification • Gross sales last year = $50,000 • School Uniforms—fantastic!!! • 1 day per week for “book work”

  19. Store Operations

  20. Store Operations

  21. Store Operations

  22. Store Operations

  23. Benefits to the Students • Real work experience • Leadership and management experience • Poise, self-confidence • Application of knowledge and skills • $ for DECA competition • Enthusiasm, Excitement, Wholehearted involvement

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