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Moving From Engaging to Serving Alumni Through Brown’s Alumni Career Programs Presented by Eve Ornstedt Director, Career & Admission Programs June 21, 2011. Why is it important?.
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Moving From Engaging to Serving Alumni Through Brown’s Alumni Career Programs Presented by Eve Ornstedt Director, Career & Admission Programs June 21, 2011
Why is it important? • The global economic situation mandates that we do as much as is reasonably possible to support alumni impacted by the ongoing crises. • Survey of alumni repeatedly supports desire for expanded career programs for all alumni. • Survey of alumni interviewers indicates that a growing number of applicants ask career related questions during their alumni interviews.
What has Brown Offered Historically? • 2006: ACCess, Career Week • 2007: BRUnet Launched • 2008: Navigator Development Begins, WLP Grows • 2009: Navigator Launched • 2010: New Job Board Provider, BRUnet Challenge Achieved • 2011: Executive/Career Coaching Program & Webinar Series
How have we responded to alumni? • June 1, 2009 launched online suite of career tools for alumni • Deliberate in developing valuable resource for every career stage, for every employment “status” • 30,000+ users in first 18 mos. • Continuing to develop and add to programs
Navigator’s Four Core Components • Assessment/Coaching • Research • Job Board • Networks
Key Accomplishments in FY11 • Achieving the BRUnet Challenge (5/1/10 – 12/31/10) • Growing the Navigator brand • Expanding the scope of service by launching the Executive/Career Coaching Referral Program
Key Goals in FY12 • Build out the alumni community surrounding the Navigator (possible Navigator News enewsletter, profiles, storytelling) • Roll out 9 part webinar series featuring alumni providers in Coaching Program (Sept 2011) • Test various media outlets to build/grow awareness of BAA’s career tools and programs (possibilities include tweeting jobs, virtual career fairs) • Serve as lead University entity in engaging alumni in the internship programs, such as Brown in Boston Internship Program pilot (Summer 2011)
How are Alumni Served & Engaged Through Alumni Career Programs? How can alumni be served by these programs? • Job Board averages 400+ postings by alumni and Brown friends • BRUnet’s 5200+ alumni include broad span of industries, levels, etc • LinkedIn groups include thousands of other alumni How can alumni contribute to the growth of these programs? • Have a job to share? Post it on the Job Board. • Aren’t yet a BRUnet member? Become one. • Interested in sharing opportunities with students? Mentor through the WLP (alumnae), Brown Degree Days, Internships
What Have We Learned So Far? • Some systems run themselves, some need close administrative support. • Promoting, promoting, promoting is essential if you want continued growth. • Keeping up with social media pathways can be overwhelming, though this is not a problem unique to career programs! • Alumni – at every career stage - value career programs, and value being served and engaged through this means.